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E-bikes is Center-stage at Ongoing 2010 Taipei Cycle Show

Taipei, March 19, 2010 (CENS)--The 2010 Taipei International Cycle Show (Taipei Cycle) is being held in the Taipei World Trade Center (TWTC) Nangang Exhibition Hall from March 17 to 20, with the world-class event expected to draw about 50,000 visitors, according to show organizer Taiwan External Trade Development Council (TAITRA).

The electric-bicycle is one of the most intensively-cared topics in this year show. All major local assembled-bike makers, including Giant Manufacturing Co., Ltd., Merida Industry Co., Ltd. as well as automaker China Motor Corp. (CMC) exhibit their latest e-bike models. Foreign companies like Sanyo of Japan and many Chinese bike brands also push their products.

Giant and Merida forecasted that the local e-bike market would grow a factor of seven and three, respectively, this year due to the increasing demand from silver-hair rider group.

At the cycle show, CMC announced its "GreenTrans" own-brand for marketing both traditional and electric bicycle products in the international market. The company claimed that it aims to export at least 20,000 bicycles mainly to Europe in 2011, and the number is expected to increase to outstrip 50,000 units in 2012.

A Giant senior manager said that his company has already registered the "Momentum" brand to sell e-bikes in China. In Taiwan, Giant is scheduled to use both the Giant and Momentum dual-brand strategy. More than 100 sales points throughout Taiwan are carrying Giant and Momentum e-bikes, Giant said, and the number is expected to grow to 200 by the end of the year.

The executive said that Giant produced about 300,000 e-bikes last year at various production bases, about 40% are for the worldwide sales while 60% for sales in China. With the Momentum new nameplate, Giant's e-bike shipments this year are expected to grow 20% further.

Merida also claimed that it would greatly expand its e-bike business this year. The company is scheduled to install new e-bike assembly lines at its factories in Dongguan, Guangdong Province of China and Poland. The company said that it would focus on high-end e-bikes priced over US$750 and target the mid- to high-end ODM (original design manufacturer) market in Europe.

(by Quincy Liang)
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