Taipei, June 11, 2010 (CENS)--Global TV shipments increased 25% year-on-year (YoY) in the first quarter 55 million units, while LCD-TV shipments showed a 50% YoY improvement to more than 40 million units, very close to expected levels, according to DisplaySearch.
Other TV technologies showed strong results as well, the major global display market research and consulting firm`s latest data showed, with plasma TV shipments surging 21% YoY to 3.4 million units. cathode-ray tube (CRT) TVs, which had been averaging 40% YoY shipment declines during most of 2009, had a only a 21% decline in unit shipments, with emerging market demand for TVs ahead of the 2010 World Cup soccer tournament injecting life into the fading technology.
The share of LCD TV shipments with LED backlights nearly doubled from 4% in the fourth quarter of 2009 to nearly 8% in the first quarter of 2010, the vast majority of which were edge-lit models. Penetration of LED backlights in LCD TV shipments was highest at larger screen sizes, with LED share at more than 35% of 50-inch and larger in the first quarter, compared to less than 4% below 40-inch.
Korean brand Samsung`s global TV market share pulled back from record levels reached in the fourth quarter of 2009, but still led all other brands by a healthy margin, at 21.9% of global TV revenues in the first quarter. Samsung continues to be aggressive in taking leadership positions for new technologies, such as LED in 2009 and 3D in 2010. Another Korean player LGE was the No. 2 brand worldwide in TV shipment revenues, increasing their share to 14.8%, a record result for the brand. LGE also had the best YoY revenue growth among the top-five brands with strong share expansion in nearly every region, aside from Eastern Europe and Japan, where the brand doesn`t participate.
| Q1`10 Worldwide TV Brand Rankings by Revenue Share |
| Rank | Brand | Q4`09
Share | Q1`10
Share | Q/Q
Growth | Y/Y
Growth |
| 1 | Samsung | 23.7% | 21.9% | -26% | 18% |
| 2 | LGE | 13.0% | 14.8% | -9% | 29% |
| 3 | Sony | 11.5% | 9.6% | -34% | -15% |
| 4 | Panasonic | 7.9% | 6.7% | -32% | 28% |
| 5 | Sharp | 5.4% | 6.3% | -7% | 1% |
| | Other | 41.7% | 41.4 | -18% | 17% |
| | Total | 100.0% | 100.0% | -20% | 15% |
| Source: DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report. |
(by Quincy Liang)
