CIFM / interzum guangzhou 2016 to Hail Arrival of Major Brands from Emerging Countries

Wide-ranging value-added services set to boost visitor experience

An integral part of the famed China International Furniture Fair (CIFF), CIFM / interzum guangzhou 2016, staged March 28-31 at the China Import and Export Fair Pazhou Complex in Guangzhou, southeastern China, will see brisk participation of major branded vendors from emerging countries as exhibitors to be accommodated in the international halls, to live up to its reputation as Asia's largest and most influential trade fair for furniture and woodworking industries

Based on data from the Milan-based Centre for Industrial Studies (CSIL), global furniture trade for 2016 and 2017 is expected to expand by 1 and 5 percent, respectively, with value for this year to reach US$149 billion and Asia to register particularly strong growth among other regional markets of the world.

Perhaps motivated by the solid growth of the Asian market for furniture, especially when China has been world's biggest furniture exporter and single market for the time being albeit the country's recent economic slowdown repeatedly aired on television over the past few years, over 1,200 exhibitors will be present to hold booths in a total of 16 exhibition halls at the CIFM / interzum guangzhou 2016, spread over 140,000 square meters, to tap the tremendous business opportunities. Of them, 26 percent come from 37 countries and regions. Also, some 67,000 visitors from more than 100 countries and regions are expected to attend the show during its four-day span.

Nine national pavilions representing Germany, the U.S. and Canada, Spain, Turkey, Taiwan, the American Hardwood Export Council, Canada Wood, the Export Promotion Bureau of Chile (ProChile) and French Timber will also be set up at the trade fair to attract visitors and buyers' eyeballs with a wide array of innovative products on display.

In addition to globally known, centuries-old furniture brands from West European nations, such as Germany, Italy, Spain, Belgium and the U.K., blooming branded vendors from emerging economies in South America, Eastern Europe, and the Middle East have also enjoyed increasingly strong presence at CIFM / interzum guangzhou over the past years. At this year's edition, a great number of furniture companies from Latvia, Romania, Estonia and Ukraine will take part in CIFM / interzum guangzhou to impress professional buyers with various unique characteristics in their products to be showcased, with most of whom believing the show can provide them an easy access to the Chin's vast domestic market for furniture and related accessories.

Some of globally renowned brands, whic are ready to take part in this year's CIFM / interzum guangzhou, include: Wellex, Dongtai, Nanxing, Nantong, Lianrou, Yuantian (China); American Softwoods, Leggett & Platt, HB Fuller (US); French Timber (France); Titus (UK); Repon (Taiwan); Boyteks Tekstil, Comfytex (Turkey); Bekaert, Artilat, Latexco (Belgium); SCM, Italiana Ferramenta, Sige, Ferwood, ICA, Servetto (Italy); Homag, IMA, Leitz, Beckhoff, GreCon, Leuco, Duerkopp, Rehau, Schattdecor, Kleiberit, Lehmann, Vauth-Sagel, Pytha, Renolit, Pollmeier, Okin Refined (Germany); Urufor (Uruguay); Cyber Lock (Thailand); Ecoid (Korea); and Alvic (Spain); Matilda (Australia); Strongwood (Latvia); Meklar (Estonia) and Ecowood (Romania).

A series of informative, educational seminars and forums will take place over the first two days of the exhibition to impart knowledge on the latest consumer likings and products. An official forum themed “The History & Trends of Furniture Surface Materials” will see the marketing manager of Deco Deco Decorative, Mr. Hadi Yaman, deliver a keynote speech on the topic “Aeroplanes to Homes: How Laminates Change Our Lives.“ Also, PH.D. Gökmen Kara of Turkey-based Boyteks Tekstil will speak about the technological innovation of mattress ticking at the venue, while Grupo Alvic from Spain will share with attendees its unique UV matte and high gloss surfaces.

To offer more insights into future trends is the German Renolit Group, which will hold its 2016/2017 annual Global Color Trends Conference, themed “Wind Poems” at this edition of CIFM / interzum guangzhou.

The company's Color Road team observes global market development and defines the most important future color codes for wide ranging application. Every year, Trend Service predicts the latest color trends for the different markets, including Asia, Europe, North America and Latin America, based on international research and in dialogue with the experts from various fields.

The Group's chief designer and director of the United State's Color Marketing Group, Monika Fecht, will shed light on the up-and-coming colors of the year.

In addition, another speech on “Awareness and Marketing” by Thomas Stocker, a registered business management training expert, and individual and team training specialist from Germany, is also expected to draw crowds.

As a reliable beacon, Color Road shows the way into the future and helps to stay on step ahead by accurately identifying trends. As the navigational instrument of the product development, the trends discovered by the organization usually become important design elements adopted by companies in different industries for their new product development.

To better help pregistered visitors have a relaxing, fruitful visit at the activity-packed event, goodie bags, which contains a copy of show catalogue, bottled water, password for free WiFi access at the international halls, visitor information and a mysterious gift each, will be given away free to them upon collection of their badges at the on-site registration counters. Pre-reigistered visitors will also be rewarded with enhanced services at the PIAZZA lounge, from complimentary beverage to free WiFi services.

Besides featuring upholstery and bedding materials and machinery, pneumatic components and cutting, sewing and woodworking machinery, Hall 12.1 is also where pre-registered visitors can bring home a free tumbler with their PIAZZA voucher.

All visitors of the international halls can also participate in a gift redemption program by a collecting stamp on the PIAZZA voucher to redeem an exclusive drawstring backpack.

To learn more about the event, visit www.interzum-guangzhou.com.

About the Organizers

Koelnmesse

As a world-renowned trade fair organizer, Koelnmesse has an excellent track record for organizing some of the world's most successful trade events, such as the accomplished interzum and imm in Cologne, Germany and furniPRO ASIA in Singapore. With over 90 years' experience in organizing large-scale commercial events connecting buyers and sellers, Koelnmesse brings forth an unrivaled skill-set and expertise needed to develop CIFM / interzum guangzhou into the premier international furniture production trade show in Asia.

www.koelnmesse.com

China Foreign Trade Centre (Group)

The China Foreign Trade Centre (Group) is a highly qualified and experienced exhibition company. For more than 50 years, it has been organizing the China Import and Export Fair (also known as the Canton Fair), the largest trade fair in China. It is also the organizer of CIFF (China International Furniture Fair (Guangzhou), Asia's biggest furniture trade fair.