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TAITRA to See Record Bookings for Exhibition Centers This Year

Feb 10, 2014 | By CENS

Fueled by rising demand for venues for exhibition, conferences and activities, Taiwan External Trade Development Council (TAITRA), the government-backed trade promoter, sees its exhibition and conference centers have so far been 70%-80% booked for this year relative to those of 2013, according to Walter Yeh, executive vice president of TAITRA.

Yeh discloses that TAITRA's exhibition and conference centers in northern Taiwan have been booked in the first couple months for 108 exhibitions and other activities this year and its exhibition center in Taichung, central Taiwan, is estimated to be booked for 25-28 exhibitions and 20 other activities during the year. In addition, its Kaohsiung Exhibition Center (KEC) in southern Taiwan will soon be completed and so far has a booking rate of 70%-80%.

The high utilization rate of exhibition centers will stimulate businesses on the island and benefit such industries as tourism, hotel, restaurant, department store etc.

This year Taiwan's MICE (meetings, incentives, conventions and exhibitions) industry is predicted to generate production value of about NT$34 billion (US$1.13 billion), a projected increase of near NT$10 billion (US$333.33 million) from 2008's NT$24.4 billion (US$813.33 million).

Last year Taipei City was ranked the sixth globally in terms of international fair and may squeeze into the top-five after TAITRA establishes the second Nangang Exhibition Hall, which is slated for completion in June 2016. (JL)


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