Ching Hwa Biotech was founded in 1982 and started in the pharmarceutical business, serving as a distributor of GlaxoSmithKline and MSD, two of the largest pharmaceutical companies in the world.
In 1995, Ching Hwa Biotech launched a line of nutritional supplements under the NutriMate brand name. At the same time, the company also began to distribute Complan for Heinz, one of the largest food companies in the world. These strategic moves created consumer awareness of Ching Hwa Biotech’s capabilities in the health food and nutritional supplement markets.
In 1999, Ching Hwa Biotech successfully launched the first direct mail catalog for health foods and nutritional supplements in Taiwan. Today, the Company’s distribution network includes kiosks in department stores, stand-alone retail outlets, franchises, hypermarkets, and drugstores. In addition, the Company developed a website (http://www.nutrimate.com.tw) to inform and educate consumers as well as promote the NutriMate brand and enable online sales.
NutriMate has became a leading brand and earned a reputation as the “Nutrition Specialist for the Whole Family.”