HTC's April Revenue Hits Record High of NT$38.729 B.

May 12, 2011 Ι Industry In-Focus Ι Electronics and Computers Ι By Steve Chuang, CENS
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Taipei, May 12, 2011 (CENS)--HTC Corp., a world-caliber vendor of smartphones, raked in NT$38.729 billion in sales revenue for April, up 4.5% from March or 113.41% from a year earlier to hit an all-time high, according to the firm's financial statement.

The main factors behind the firm's banner revenue performance in the month were strong sales of its old smartphone models as Desire HD and heavy shipments of new ones including Incredible S and Desire S.

With its own-brand smartphones keeping hot sales worldwide, the firm has scored NT$142.885 billion in the aggregate revenue for the first four months of this year, shooting up 154% from a year earlier.

Institutional investors indicated that the firm's sales revenue is expected to rise month by month in the second quarter of the year, due partly to the launch of its first tablet PC Flyer and partly to an increasingly complete product category ranging from the entry-level to the high-end models.

The firm projected its combined revenue for the second quarter to grow 15% quarter-on-quarter to NT$120 billion, with an estimate of 11-11.5 million smartphones to be sold.

Noteworthy is that the firm just signed a memorandum of understanding with Conexus, an alliance of 11 Asian telecom companies, including Taiwan's Far Eastone Communications, Japan's DoCoMo, Korea's KT and Singapore's StarHub, which together have over 310 million registered users in 13 different countries and regions. In the future, these alliance members will jointly procure HTC's smartphones and tablet PCs, and launch value-added services in cooperation with the firm.

HTC's collaboration with Conexus has constituted a good reason for institutional investors to believe that the firm's smartphone sales in Asia Pacific may surge significantly this year. Of the firm's total sales of 24.67 million smartphones, about 3.7 million one were sold in the market last year. The figure is expected to double to 7.5 million units this year on benefits brought by the alliance.

Enjoying increasing brand recognition among consumers all around the world, HTC expects its full-year smartphone sales to reach 50-60 million units this year, and shoot up to 100 million units next year. Hopefully, the firm will emerge as the world's No. 3 smartphone vendor in 2012.

Rankings of World's Top 5 Smartphone Vendors by Sales in Q1, 2011
Ranking Brand Sales Quantity
(million units)
Year-on-Year Growth Rate Market Share
1 Nokia 24.2 12.6% 24.3%
2 Apple 18.7 114.4% 18.7%
3 RIM 13.9 31.1% 14.0%
4 Samsung 10.8 350.0% 10.8%
5 HTC 8.9 229.6% 8.9%
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