CETRA to be renamed 'TAITRA' Jan. 1, 2004

Dec 18, 2003 Ι Industry In-Focus Ι Furniture Ι By Judy, CENS
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Taipei, Dec. 18, 2003 (CENS)--The China External Trade Development Council (CETRA), Taiwan's semiofficial trade service organization, will reshape its structure and rename itself as Taiwan External Trade Development Council (TAITRA), beginning January 1, 2004.

To meet its service expansion, CETRA will divide its current market development department into two new departments next year; one will handle general market development and the other will undertake special marketing projects. Some ranking officials will be reshuffled and a new post of "chief secretary" will be installed to assist the president of the organization.

Hsu Chih-jen, chairman of CETRA, said that "China External Trade Development Council" has been often mistaken as one of the organizations from mainland China at many international meetings and exhibitions that CETRA attended. To clearly identify itself, CETRA should explain the difference to those who felt confused at almost every international venue.

Originally the abbreviation of "China External Trade Development Council" was "CETDC," which has been changed to "CETRA" since 1994, and a decade later it is going to be renamed again as "TAITRA" in 2004.

Beginning next year the reshaped market development department of CETRA will have six divisions, respectively in charge of consumers' products, capital equipment, durable goods, development of the mainland China and the Asia-Pacific markets, development of the markets in Europe, the U.S., and Africa, and the planning on general projects.

And the new department for special marketing projects will focus on the promotion of agricultural produce, organizing exhibitions and seminars to promote trade, services to foreign buyers, and other related business services.
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