World's Top 10 Brands to Command 83% Share of Global LCD TV Market in 2010

Taipei, Dec. 3, 2009 (CENS)--The world's top 10 brands of LCD (liquid crystal display) TVs are expected to totally command an 83% share of the global market for such TVs by the end of the year, and even 96% in 2010, indicating an increasing market concentration rate in the segment, according to DisplaySearch, a global market survey institute.

The top 10 brands include Samsung, LG, Sony, Sharp, Phillips, Vizio, Toshiba, Panasonic, TCL and Funai in sequence, with Korea-based Samsung and LG to score a 19% and 12% share, respectively, in 2009, and 21% and 16% in 2010 as the world's top two brands.

DisplaySearch's statistics show that global sales of LCD TVs totaled 57 million units in the first half of this year, with the top 10 brands contributing 43.6 million units, or 76%, to the total. The contribution rate is expected to hit 83%, translating into an estimated total of 127 million units for the entire year.

Noteworthy is that some leading brands have either built in-house production lines of display panels or actively cooperated with their subcontractors to secure ample supply of the key component for LCD TVs. For instance, about 46% of Samsung's needed display panels will be made at home in 2010, while LG, Sony and Sharp will also have 65%, 60% and 95% of their display panels, respectively, produced in house in the same year.

On the other hand, Philips and Vizio choose to rely on production of their subcontractors. Philips outsources 44% of its needed display panel production to LG Display, and another 44% to Sharp, while Vizio, maintaining close ties with LG Display, buys 66% from the supplier, according to DisplaySearch.