Tatung to See 20% Growth in Motor Sales in 2011

Taipei, Jan. 6, 2011 (CENS)--With its cooperation with China Steel Corp. on developing niche motors paying off, Tatung Co., a veteran maker of household appliances in Taiwan, aims to attain a 20% growth in its motor sales in 2011, according to Lin Wei-shan, chairman of the firm.

Lin confirmed that his firm has just garnered a big order for 200 sets of 2250KW heavy-duty industrial motors that are built with top-caliber electrical steel sheets developed by China Steel. He furthered that the order, valued at NT$300 million, has marked Tatung's entry into the global market for higher-end industrial motors.

In fact, both firms have closely worked with each other on the development of such high-end motors for a while, and already worked out the 3HP 4P motor that is built with 50CS290-graded electrical steel sheets. The model is the world's first motor winning the carbon footprint certification.

As China Steel now turns out about 1,200 metric tons of electrical steel sheets a year and commands less than 1% of total global supply, the firm's president Tsou Juo-chi stressed that his firm will boost output of such niche products in the future, considering the Tatung-China Steel cooperation has effectively unleashed considerable business potential.

Tatung is expected to ship 700,000 to 800,000 high-efficiency motors with a unit price of more than US$400 across Taiwan and mainland China in 2010. Backed by China Steel's supply of high-grade electrical steel sheets, Tatung aims to push up its motor sales by 20% to NT$6.5 billion in 2011, with high-efficiency models to contribute over 60%.