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Vizio Remains Top LCD TV Brand in North America in 2010

2011/03/02 | By Steve Chuang

Taipei, March 2, 2011 (CENS)--The latest report issued by DisplaySearch shows that Vizio, the U.S.-based sales arm for Taiwan's TV maker Amtran Technology Co., Ltd., scored a 27.6% share of the North American market for LCD TV in the fourth quarter of 2010 to outpace Korea's Samsung by sales volume, and hence dominated the market for two consecutive years.

DisplaySearch's report indicates that Vizio sold some 500,000 LCD TVs more than the runner-up Samsung to lead the market in the fourth quarter of the year. Market observers pointed out that Vizio's banner sales also benefitted Amtran and some Taiwanese firms, including Hon Hai Precision (assembler), AU Optronics and Chimei Innolux Corp. (display panels), Delta Electronics (power supplies), Mediatek (IC chipsets), etc.

With its sales partner holding the No.1 spot in North America in the past two years, Amtran has been determined to further explore the market by joining hands with Japan's LCD TV vendor JVC, in a bid to keep the success. On August 27, 2010, the firm inked a memorandum of understanding (MOU) on cooperation with JVC's subsidiary Victor Company of Japan to mark the beginning of the collaboration. Based on the MOU, the two sides will jointly promote JVC-braded LCD TVs in the U.S. starting this year.

Noteworthily, although being routed by Vizio in North America by sales volume, Samsung remained No. 1 in the global LCD TV market with a 21.4% share in the fourth quarter of 2010, trailed by Sony, which posted a 14.2% market share and a 54% growth in sales quarter-on-quarter, according to DisplaySearch's report.

LG came third with a global market share of 12.7%, while Panasonic and Sharp ranked No.4 and No.5, respectively, with an 8.3% and 8.1% share in the quarter.