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CHIMEI Brand Targets 30% Revenue Growth This Year

2011/04/06 | By Quincy Liang

Taipei, April 6, 2011 (CENS)--Taiwan's Chimei Group recently claimed that it aims to sell 200,000 CHIMEI brand LCD TVs, in which light-emitting diode (LED)-backlighting models will account for over 50% to enable it to keep the lead in Taiwan this year.

L.B. Cheng, the president of Chimei Group, announced the firm's "Brand 133" plan—to take the lead in market share in Taiwan, achieve revenue growth of over 30% and overseas sales exceeding 30%. The brand business expects to generate revenue of NT$6 billion (US$200 million) this year.

CHIMEI-brand LCD TVs are contract-assembled by Chimei Innolux Corp., which also supplies the thin film transistor-liquid crystal display (TFT-LCD) panels; while monitors are supplied by Chimei Innolux and AmTRAN Technology, Co. Ltd.

Chimei aims to sell 800,000 CHIMEI LCD monitors this year, including 540,000 units globally and 260,000 units in Taiwan, and is also developing LED table lamp sales.

Cheng claimed that CHIMEI brand operation aims to challenge revenue of NT$6 billion (US$200 million) this year, up 30% from 2010, including overseas revenue of NT$1.8 billion (US$60 million).

Last year, the brand president said, Chimei sold 175,000 LCD TVs in Taiwan. The company's LED-backlit TVs come in 24- to 55-inch models. With the price gap between LED and cold cathode fluorescent lamps (CCFL)-backlit models narrowing rapidly, Cheng said, LED TV is the segment over which makers will pitch major battles in Taiwan.