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HTC's Market Value Likely to Hit NT$1 Trillion This Year

2011/04/06 | By Steve Chuang

Taipei, April 6, 2011 (CENS)—Bolstered by a stable rally in share price, the market value of listed shares of HTC Corp., a world-caliber vendor of smartphones, has exceeded NT$900 billion for the moment and is likely to hit NT$1 trillion this year, forecast institutional investors.

In fact, HTC's shining sales in Taiwan's smartphone market have helped to boost its share price on the local bourse over the past year. Therefore, market observers noted that the firm is very likely to become Taiwan's third publicly listed company with market capitalization of over NT$1 trillion this year, following Taiwan Semiconductor Manufacturing Co., Ltd. and Hon Hai Precision Industry Co., Ltd.

With rapidly growing brand recognition among consumers, HTC has led the Taiwanese market for smartphones in terms of market share by sales volume since last December. To keep its leading position, the firm intends to reinforce its partnership with Taiwan's top three telecom companies, namely Chunghwa Telecom, Taiwan Mobile and Far Eastone Telecommunications, this year.

For instance, the firm has inked a memorandum of understanding with Chunghwa Telecom on development of customized mobile services, while announcing jointly promotion of its HTC Desire 5 with Far Eastone Telecommunications recently.

With enhanced cooperation with HTC, the top three telecom companies are all expected to purchase more smartphones from the supplier this year, noted market observers. For instance, Far Eastone will procure an estimate of 840,000 smartphones for sale in the year, with 70-80% of which to be supplied by HTC.