Genesis Photonics Sets Ambitious Goal for LED Operation

Taipei, Nov. 28, 2011 (CENS)--Genesis Photonics Inc. Chairman K.J. Chong has recently pledged that his company will become “ MediaTek Inc.” of Taiwan's LED industry, suggesting his company's goal of becoming No.1 supplier of innards of LED lamps in a single package as MediaTek being the No.1 supplier of mobile phone chipsets.

Chong pointed out that his company, an LED epi-wafer maker, will help Taiwan's LED-lighting manufacturers introduce high price/performance ratio products with its light engines to compete with global lighting heavyweights such as Philips, Osram and General Electric.

Genesis has begun supplying the engines, which are completed with LED chip, phosphor coating, flip-chip substrate board and thermal substrate, in the fourth quarter of 2011 to LED-lighting manufacturers. Chong said the company has won patents on the four elements of the engine, freeing users from threats of patent lawsuits. With the universal engines, lighting manufacturers, he noted, can introduce their products quicker and at lower costs than their competitors.

Chong pointed out that although some epi-wafer makers like Epistar have introduced products similar to his company's for a while, their products are still costly and complicated in design, making lighting manufacturers' product developments inefficient involving their engines.

Besides light engine business, the company has opened an LED lighting venture to promote its branded lighting products for project and commercial purposes in Taiwan. In mainland China, it is working with several retailers to market its products.

Chong noted that as Osram, Philips and GE have only controlled a combined 30% of global lighting market his company sill has an ample room to win a larger slice of the LED lighting market by working with brand-name luminaire manufacturers, a strategy similar to the one that has led to MediaTek's success in becoming mainland China's No.1 supplier of mobile phone chipsets.

Other developing markets that the company is tapping also include Turkey and Russia. South Korea and Japan are among the developed markets the company has just started to enter.