cens logo

Weak Demand for Tablets Pushes Q2 PC Shipments Down 10.9%

Oct 04, 2013 | By Steve Chuang

Thanks mostly to declining demand for tablets, global PC shipments in the second quarter of this year dropped by 10.9% year-on-year (YoY) to around 76 million units, according to preliminary estimates by Gartner Inc., a British market research firm.

In its recent report, Garnter pointed out that global market demand for conventional PCs has suffered a widespread downturn this year. In the Asia Pacific shipments have shrunk for five quarters in a row, while in the EMEA (Europe, the Middle East and Africa) bloc the downturn has lasted for two consecutive quarters.

Mikako Kitagawa, a senior Gartner analyst, noted that the current shrinkage of the global PC market is closely related to the decline of the installed base, as tablets with comparatively user-friendly unit prices are quickly replacing low-end conventional PCs in the consumer market in developed countries. Consumers in emerging markets are choosing tablets instead of PCs as their first computing devices, causing a collapse in sales of netbook PCs, which were recently considered an economical alternative to laptops.

World's Top Five Brands Stumble
According to the Gartner report, the world's top five PC brands all suffered declining shipments in the second quarter because of the sagging global PC market and the unstable global economy.

Lenovo again unseated HP as world's biggest PC brand in the second quarter, with a 16.7% share of the quarter, but saw its shipment slip 0.6% YoY to 12.755 million units. HP's share of the global market during the period dropped to 16.3%.

Gartner pointed out that the main reason why China-based Lenovo could rise to the top of the rankings was the rapid growth of its shipments to America and the EMEA bloc; this offset a significant decline in the Asia Pacific, where market demand in China remained lukewarm.

Despite lagging Lenovo by a very thin margin in terms of global market share, HP still dominated such key regional markets as the U.S., EMEA, and Latin America. Notably, the U.S. brand has significantly improved its once-lackluster sales in the Asia-Pacific market, thanks mainly to the payoff from its years-long promotional efforts there.

Preliminary Estimates of PC Shipments (excluding tablets) by the World's Top 5 Brands in Q2, 2013


Shipment Volume in Q2, 2013

Market Share in Q2, 2013

Shipment Volume in Q2, 2012

Market Share in Q2, 2012

Year-on-Year Growth


12,677,265 units


12,755,068 units




12,402,887 units


13,028,822 units




8,984,634 units


9,349,171 units




6,305,000 units


9,743,663 units




4,590,071 units


5,772,043 units




31,041,130 units


34,675,824 units




76,000,986 units


85,324,591 units



Source: Gartner Inc.

Due mainly to banner growth in the U.S. and Japan, Dell shipped some 8.98 million units of PCs (excluding tablets) to command an 11.8% share of the market and take third place in the second quarter, reducing the rate of overall decline it has suffered during the past few quarters. However, Gartner added, its sales in the Asia Pacific and the EMEA bloc remained slack.

Acer and Asus, both from Taiwan, came in fourth and fifth, respectively, with a number of shipments and global market share of 6.3 million units and 8.3% for Acer (down from 9.7 million and 11.4%), and 4.6 million units and 6.0% for Asus (compared with 5.8 million units and 6.8%). Gartner explained that the two Taiwanese brands both suffered a serious decline in shipments because of their withdrawal from the netbook PC segment.

Senior analyst Kitagawa noted that Gartner disagrees with the idea that Windows 8 should be considered among the reasons behind the current downturn in the global PC market because, from the real-world viewpoint, it does not serve as a very convincing factor in explaining either why global PC shipments keep dropping, or why Apple's PC sales weakened in the second quarter.

About 15 million conventional PCs were shipped in the U.S. during the second quarter, down 1.4% YoY, the slightest drop in seven quarters and actually representing a growth of 8.5% from the previous quarter, due partly to a robustly-growing enterprise segment that was shared by HP, Dell, and Lenovo, and partly to Microsoft's tapering of Windows XP tech support which triggered local consumer demand for new PC replacements installed with newer editions of Windows, according to Gartner. Meanwhile, Apple's PC shipments dropped 4.3%, caused largely by encroachment by the iPad, but retained its place as the third-largest brand in the market.

Preliminary Estimates of PC Shipments (excluding tablets) in the U.S. by the Top 5 Brands in Q2, 2013


Shipment Volume in Q2, 2013

Market Share in Q2, 2013

Shipment Volume in Q2, 2012

Market Share in Q2, 2012

Year-on-Year Growth


3,957,761 units


3,976,041 units




3,681,725 units


3,458,736 units




1,740,500 units


1,818,959 units




1,515,562 units


1,266,109 units




848,984 units


1,006,900 units




3,230,717 units


3,659,220 units




14,975,249 units


15,185,965 units



Source: Gartner Inc.

Gartner noted that PC shipments in the EMEA block, weakened mainly by the economic uncertainty that has dampened consumer spending in the EU, shrank 16.8% YoY in the second quarter, to 21.3 million units. The downturn in shipments was especially severe in Eastern Europe, where consumers were awaiting the launch of newer Android-powered tablets and were hesitant to spend on ordinary PCs. Another factor was the traditional low season for the enterprise segment there.

In the Asia-Pacific, PC shipments were down 11.5% from a year earlier to just over 26.8 million units. Market demand was generally slack in most countries there; India, where PC demand was fueled by government purchases, was an exception.

Industry In-Focus

SINOSTEEL Corporation: Rising price in Steel</h2>

SINOSTEEL Corporation: Rising price in Steel

Jun 05, 2020

Brazil’s new crown pneumonia epidemic has rapidly increased. Brazil’s Vale, the world’s largest iron ore producer, is facing an out-of-control impact. The market is worried that iron ore production and sales will be affected. new highs. Experts from Sinosteel (2002) evaluated that steel prices will rise steadily under the effect of rising costs, with a promising outlook. According to a legal p...

Apple Invests Millions in LED Plant in Taiwan</h2>

Apple Invests Millions in LED Plant in Taiwan

Jun 01, 2020

Apple is considering to invest over US$330 million in a factory in northern Taiwan to manufacture both LED and micro-LED displays for its iPhones, iPads, MacBooks, and other new devices. Apple is teaming up on the new factory with Epistar, Taiwan's top LED producer, and Taiwanese LCD panel maker, AU Optronics. The plant will be located in the Longtan branch of the Hsinchu Science Park and Appl...

Taiwan Machinery Was Applauded in COVID-19</h2>

Taiwan Machinery Was Applauded in COVID-19

May 18, 2020

What the epidemic showed was the amazing flexibility of Taiwan's machine tool industry. Taiwan, which has allowed the semiconductor industry to specialize in the past, has finally realized that these machine tool industries with amazing strength are the "invisible champions" of Taiwan's economy. In early February, three companies -- Habor Precision, Tongtai Machine & Tool and Taiwan Takisawa -...

Industry Reports

K, the leading global plastic and rubber trade fair (Photo courtesy of Messe Düsseldorf/ctillmann)

K, The World's Leading Trade Fair for Plastic and Rubber Industry

Jul 24, 2020

2019 K Show, the leading global trade fair for the plastics and rubber industry, had been held in Düsseldorf on 16-23 October, 2019. There were 3,330 exhibitors from 63 nations proved impressively: plastics continue to be an innovative, indispensable material. But they also unanimously underscored the necessity of having operational circular economies along the complete material chain and to this...

Photo courtesy of CENS

Digital Healthcare & Technology at the Heart of Las Vegas CES 2020

Jul 14, 2020

■ Hubert Chih The number of healthcare exhibitors at the 2020 CES in Las Vegas increased significantly by 23% from 2019. According to the analysis and report by the CES organizer, digital healthcare and technology were the focus in the healthcare exhibition. In addition to the continued expansion of healthcare coverage, the reduction of healthcare costs, the improvement of effectiveness and th...

The Taiwan Hardware Show sees global buyer attendance. (Photo provided by Kaigo Co.)

Taiwan's Hand Tools Seeking Opportunities Amid Global Crisis

Jul 10, 2020

Due to the COVID-19 pandemic sweeping the globe, most of the international hardware shows slated for this year has been moved to 2021. However, as Taiwan’s efforts combating the new virus has proven to be successful, the 2020 Taiwan Hardware Show (THS) will continue as scheduled, beginning on Oct. 13 and ending on the 15th at the Taichung International Exhibition Center, thus becoming the only sh...

Supplier News

With professional technics and rigorous quality control, Kung Hsing gains high-reputation in the industry</h2>

With professional technics and rigorous quality control, Kung Hsing gains high-reputation in the industry

Jul 23, 2020

Kung Hsing Plastic Machinery Co., LTD., founded in 1972, is the brainchild of the company President Tsai Chin-lien’s over 48 years of experience in designing and producing extrusion machines. The firm stood by its belief to uphold integrity and offer the best quality and services, eventually becoming a leader in the extrusion machinery industry in Taiwan. Kung Hsing currently has two factories; t...




Jul 21, 2020

■ Tseng Lung-nan Intype Enterprise has built up 55 years of experience in producing extruders, though the firm is placing greater consideration on rapidly degrading of the global environment. In the past 20 years, Intype has become an active contributor to building up a global ecosystem, enabling them to reuse the products manufactured by their own extruders and avoid further waste. The firm t...


YFCM Carbon Fiber Driveshaft Lauded in the field of Modified Cars for its Flexibility </h2>

YFCM Carbon Fiber Driveshaft Lauded in the field of Modified Cars for its Flexibility

Jul 14, 2020

■Hsiao Yung-le Yifeng Technology Co., Ltd. specializes in the research and development of carbon fiber transmission shafts and the manufacture of carbon fiber related products.The carbon fiber material has the characteristics of lightweight, impact resistance, fatigue resistance, and corrosion, and chemical stability is quite high. The product type is increasing in the extensive range with an ...


Insiders' Views

Caption: Pictured from front row, third right, Changhua County Government Economic Affairs Department Director Liu Yu-ping, County Magistrate Wang Huei-mei, Secretary Chen Bo-tsun pose in front of the exhibition booth. (Photo provided by CHCIA)

Changhua County Government Shores up Biz-Matching to Global Buyers

Nov 18, 2019

■Yang Feng-Chun In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets. An ex...

Paul Master offers high-quality chassis and engines parts for passenger cars, trucks, and industrial trucks. (Photo courtesy of Paul Master)

Paul Master Builds Reputation with Auto Chassis and Engine Parts

Nov 18, 2019

Founded in 1980, Paul Master Auto Parts Co. is headquartered in Taiwan, a professional manufacturer of chassis and engines parts for passenger cars, trucks, and industrial trucks including forklifts. General Manager Terry Liang said the company has its own professional design department, which provides customized products and specifications for global buyers, including automobile steering and...


Nan Hoang Traffic Instrument Co., Ltd.</h2><p class='subtitle'>Taiwan First brakes Technology Co., Ltd. </p>

Nan Hoang Traffic Instrument Co., Ltd.

Taiwan First brakes Technology Co., Ltd.

Sep 04, 2019

Nan Hoang Traffic Instrument Co., Ltd is one of the major manufacturers of automobile friction materials in Taiwan and globally. Chairman Austin Cheng has implemented the double-arrow strategy this year - own brand of “YangPo” is adopted to focus on global channels while the “NHC brand focuses on improving market shares in global markets, such as Europe, America, Asia, Australia, and the Middle E...

Exhibition Highlights

Koelnmesse (Beijing) Co., Ltd.

Announcement on Postponement of China International Hardware Show 2020 (CIHS 2020)

Jul 10, 2020

In view of the continuous spreading of COVID-19 all over the world and the latest epidemic prevention requirements of China and the government of Shanghai, in order to guarantee the health and safety of exhibitors, purchasers and professional visitors, China National Hardware Association and Koelnmesse have prudently decided to postpone China International Hardware Show 2020 (CIHS 2020) from Augu...

Automechanika Shanghai 2020 creates channels for cross-sector collaboration</h2>

Automechanika Shanghai 2020 creates channels for cross-sector collaboration

Jun 16, 2020

This year, Automechanika Shanghai continues to serve the entire automotive value chain by offering opportunities for information exchange, marketing, trade and education. Both vertically and horizontally, from OE, vehicle production to the aftermarket, it incorporates all elements of manufacturing, supply networks, services, new business models and information technology. Companies across the...

Messe Frankfurt (Shanghai) Co Ltd

CAPAS defers to 2021

Apr 20, 2020

Following the Chinese Government’s initiatives to prevent and control the COVID-19 outbreak, the organisers of the Chengdu International Trade Fair for Automotive Parts and Aftermarket Services (CAPAS) have announced the defer of the show’s 2020 edition. The fair, originally scheduled from 21 to 23 May 2020, will now be held from 20 to 22 May 2021. In China, the State Council issued an announc...