Consumer PC shipments helped the Asia/Pacific PC market in Q3 2014, but the overall market is still contracting, IDC reports.
Personal computer (PC) shipments in the Asia/Pacific (excluding Japan), or APEJ, market increased 8% sequentially, or quarter-on-quarter (QoQ) but declined 5% year-on-year (YoY) in Q3, 2014 to reach 26.6 million units, according to International Data Corporation (IDC)'s preliminary results.
The global provider of market intelligence said that Q3 shipments came in higher than initial forecasts. IDC pointed out that the region was supported by higher-than-expected shipments in the consumer segment in the two biggest markets--China and India. In India, positive consumer sentiment after the elections resulted in high retail gains; while vendors in China shipped volumes in spite of a poor sell-out. Association of Southeast Asian Nations (ASEAN) was a mixed bag with Indonesia, Malaysia, and Thailand experiencing double-digit annual declines, while other countries like Vietnam did well, the research firm said.
“XP migration helped boost commercial PC spending earlier this year,” says Handoko Andi, Research Manager for Client Devices Research at IDC Asia/Pacific. “But in recent quarters, we have seen Microsoft add a lot to the entry-level segment by launching the Windows 8.1 with Bing program. This program has helped consumers buy licensed OS PC in many countries in the region.”
Lenovo retained the top spot with high sequential double-digit growth in most of the markets in the region including China and India. In China, the vendor shipped volumes whereas in India, healthy consumer demand added to its growth. Dell retained the second spot backed by strong entry-level growth in some key emerging markets like India and Vietnam.
ASUS came close to its Taiwanese rival Acer, and both the two players simultaneously ranked No. 4 in Q3 with a 7.7% market share, respectively. ASUS and Acer had good runs in markets like the Philippines, Vietnam, Thailand, and Taiwan due to entry-level notebooks, IDC said.
|Asia/Pacific (ex. Japan) PC Shipments by Vendor (Q3'14 vs Q2'14 & Q3'13)|
|Rank||Vendor||Q3'14 Market Share||Q2'14 Market Share||Q3'13 Market Share||YoY Unit Growth|
|Source: IDC, Oct 2014|
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