cens logo

Taiwan's 2014 PTW Sales Basically Unchanged From Previous Year

Jan 28, 2015 | By Quincy Liang

Driven by strong sales in December, sales of new powered two-wheelers (PTWs) in Taiwan totaled 667,390 units in 2014, slightly down 0.1% from the previous year (667,973 units sold), according to statistics compiled by the Ministry of Transportation and Communications (MOTC).

Backed by all the major PTW vendors' sales promotions and restocking by distributors, some  45,528 new PTWs were licensed in December 2014, up 25.5% from the same period of last year or year-on-year (YoY). The eye-catching sales volume in December ended the volume downtrend over the previous three months, to have maintained the 2014 volume sold equal to that in the previous year.

Most PTW vendors in Taiwan predict new-PTW sales in 2015 on the island to be similar to that in the previous two years, to be about 660,000 units, or could even improve if Sanyang Industry Co., Ltd. (SYM brand) finds its earlier sales momentum, which has been sapped by its  operating-right disputes in the past two years or so.

KYMCO leads
Kwang Yang Motor Co., Ltd. (KYMCO) retained its 15-year lead in the domestic PTW market in 2014 by vending 283,606 new PTWs in Taiwan (271,867 units sold in 2013), a 4.30% YoY increase (3.60 percent in 2013) to take market share of 42.5% (40.7% in 2013). The consistent leader easily achieved its original sales target of 280,000 units in 2014, with 19,576 new PTWs licensed in December, a 32.6% YoY increase.

A motorscooter by KYMCO, leader of PTW sales in Taiwan for 15 years straight. A motorscooter by KYMCO, leader of PTW sales in Taiwan for 15 years straight.
KYMCO says the inventory of its distribution chain on the island had been lowered to sub- 26,000 units after adjustments in October and November, compared to typical levels of some 36,000 units, also stressing having restocked and is ready to take on underselling by rivals.

The No. 2 Yamaha Motor Taiwan Co. (Yamaha) sold 13,478 units in December, up 15.4% YoY, to post 2014 sales volume of 206,497 units (192,557 units sold in 2013), a 7.2% YoY increase, to take  annual market share of 30.9% (28.8% in 2013).

SYM was the No. 3 in 2014 by selling 104,966 units (142,667 units sold in 2013) for market share of 15.7% (21.4% in 2013) and a 26.4% YoY shipment decrease. The maker suddenly slowed shipments in H2, 2014 to enable distributors clear inventory, having sold, however, 6,235 new PTWs in December, up 16.1% YoY to suggest a rebound from the bottom.
 
Second-class BrandsTaiwan's domestic PTW market has long been dominated by the top-3 brands to leave only sub-10% share to second-class brands, of which  PGO (Motive Power Industry Co. Ltd.) and Aeon (Aeon Motor Co., Ltd.) have been earnestly developing products and marketing to reverse such trend.

In 2014 these second-class makers won a market share of 10.8% (9.1% in 2013) by vending 72,321 new PTWs (60,882 units sold in 2013), up 18.8% YoY.

Mature Market With widening availability of mass rapid transit (MRT) systems in major cities and continuously falling birth rate, Taiwan in recent years has become a mature PTW market with stagnant annual-sales-volume increase. Most industry experts and PTW vendors predict annual sales volume of new PTWs on the island to remain 650,000 units over the next few years.
Motorbike gridlock at rush hour in Taiwan, a mature PTW market with annual sales volume between 600,000 to 700,000 units. Motorbike gridlock at rush hour in Taiwan, a mature PTW market with annual sales volume between 600,000 to 700,000 units.
Facing stabilized demand in a mature market, PTW vendors conservatively set sales goals in 2015. KYMCO aims to sell about 285,000 new PTWs in Taiwan and export 250,000 units. Yamaha Taiwan targets vending 200,000 to 210,000 units in 2015, on par with 2014; while major second-class PTW vendor Motive Power Industry Co. Ltd. (PGO brand) aims to sell 30% more, or about 40,000 units, in 2015.

Market observers say that the PTW market in Taiwan may undergo changes in 2015 provided SYM manages to find solutions to its internal  problems to focus on domestic sales again.

New PTW Sales in Taiwan (2014)
Maker
Dec. 2014
Volume
Market Share
YoY
2014
Volume
Market
Share
YoY
KYMCO
19,576
43.0%
32.6%
283,606
42.5%
4.3%
Yamaha Taiwan
6,235
13.7%
16.1%
206,497
30.9%
7.2%
SYM
13,478
29.6%
15.4%
104,966
15.7%
-26.4%
Others
6,239
13.7%
39.5%
72,321
10.8%
18.8%
Total
45,528
100.0%
25.5%
667,390
100.0%
-0.09%
Source: MOTC


Industry In-Focus

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...


China's Strong Auto Market to Buoy Taiwan's Related Industries</h2>

China's Strong Auto Market to Buoy Taiwan's Related Industries

Oct 19, 2020

Taiwan's auto parts market has seen positive impacts as the Chinese automotive market continues to grow in its sixth consecutive month. Hotai Motors and Yulon Nissan Motor are the two significant firms enjoying the leverage. The island's related industries are benefiting from the strong performance of China's automotive market. Industry members say as long as competitive Taiwanese firms mainta...


Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions</h2>

Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions

Oct 19, 2020

Industry experts expect to see challenging times ahead for production in the foundry sector, forecasting that the current situation will not let up in the short-term and warns of unbalanced supply-demand next year. During the pre-pandemic era, IC design firms say clients usually made urgent orders to avoid having to manage inventory. Yet, considering limited foundry production volume, clients ...



Industry Reports

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...


(File cabinets, photo courtesy of Chyn Fuh Enterprise Co., Ltd.)

Taiwan's Furniture Industry Amid the COVID-19 Pandemic

Oct 16, 2020

The COVID-19 pandemic has deeply affected global and Taiwan's political and economic landscapes. Unlike some industries, the furniture sector did not escape unscathed, facing a squeeze from management and costs. While Taiwan continues to implement a stable, successful outbreak response, the industry has also misjudged the economic downturn duration. The furniture industry has yet to fully recover...


2020 Energy Vision Summit for Green Energy to Kick off in Nov.</h2>

2020 Energy Vision Summit for Green Energy to Kick off in Nov.

Oct 14, 2020

The Taiwanese government has pledged to lead the effort in further developing the sustainable green economy, which is among the sectors highlighted in the Tsai administration's "5+2 Innovative Industries Initiative." Economic Daily News is hosting the "2020 Energy Vision Summit - Green Energy 2.0" on November 11. As one of the government's core policies, improving the island's energy self-suff...



Supplier News

(Electric Vehicle-Photo courtesy of CENS)

Microtest: Precise, Reliable, and Always Improving

Oct 16, 2020

Eyes Stake in 5G Industry with Impedance Analyzer 6632 With greater demand for electronics and manufacturers' need for more precise and diverse applications than before, testing equipment that ensures the reliability, safety, and quality of parts are in hot demand. Founded in 1993, Microtest Corp. is a professional maker and developer of high precision and automatic testing and measurement ins...


(Photo courtesy of Ho Shuan Enterprise Co., Ltd.)

Ho Shuan is Your Choice for Educational Furniture and More

Oct 16, 2020

Insisting that its customers are always a top priority, Ho Shuan Enterprise Co., Ltd.'s R&D team provides the best educational furniture and peripherals, computer tables, and desks to meet all customer requirements. Established in 1986, Ho Shuan has experienced recent sluggish local market performance, but eventually rebounded and came back better than ever. Despite difficulties, the firm neve...

HO SHUAN ENTERPRISE CO., LTD.


(S16-M01 Short Swivel-Handle Cabinet, photo courtesy of Chyn Fuh Enterprise)

Chyn Fuh: A Quality OA Metal Furniture Maker

Oct 16, 2020

Chyn Fuh Enterprise, founded in 1993, entered the market with the sole aim of offering other OA metal furniture options for customers. Since its inception, Chyn Fuh has focused on designing and producing OA metal furniture, providing various office use products, including file cabinets, storage cabinets, office desks, and different assistive metal products. Chyn Fuh partook in many government ...

CHYN FUH ENTERPRISE CO., LTD.



Insiders' Views

Caption: Pictured from front row, third right, Changhua County Government Economic Affairs Department Director Liu Yu-ping, County Magistrate Wang Huei-mei, Secretary Chen Bo-tsun pose in front of the exhibition booth. (Photo provided by CHCIA)

Changhua County Government Shores up Biz-Matching to Global Buyers

Nov 18, 2019

■Yang Feng-Chun In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets. An ex...


Paul Master offers high-quality chassis and engines parts for passenger cars, trucks, and industrial trucks. (Photo courtesy of Paul Master)

Paul Master Builds Reputation with Auto Chassis and Engine Parts

Nov 18, 2019

Founded in 1980, Paul Master Auto Parts Co. is headquartered in Taiwan, a professional manufacturer of chassis and engines parts for passenger cars, trucks, and industrial trucks including forklifts. General Manager Terry Liang said the company has its own professional design department, which provides customized products and specifications for global buyers, including automobile steering and...

PAUL MASTER AUTO PARTS CO.


Nan Hoang Traffic Instrument Co., Ltd.</h2><p class='subtitle'>Taiwan First brakes Technology Co., Ltd. </p>

Nan Hoang Traffic Instrument Co., Ltd.

Taiwan First brakes Technology Co., Ltd.

Sep 04, 2019

Nan Hoang Traffic Instrument Co., Ltd is one of the major manufacturers of automobile friction materials in Taiwan and globally. Chairman Austin Cheng has implemented the double-arrow strategy this year - own brand of “YangPo” is adopted to focus on global channels while the “NHC brand focuses on improving market shares in global markets, such as Europe, America, Asia, Australia, and the Middle E...



Exhibition Highlights

Gearing up for Post-COVID Recovery, THS Coming Soon in October</h2>

Gearing up for Post-COVID Recovery, THS Coming Soon in October

Oct 07, 2020

As the only hardware and hand tools trade show taking place this year globally, the three-day Taiwan Hardware Show (THS) will soon kick off on 13th October at the Taichung International Exhibition Center. Positive industry outlook for the post COVID-19 era has led to over 370 companies signing up as exhibitors, in a bid to gear up for a long-awaited economic recovery and plan the next strategic m...


Stable Development and Popular Fastener Show in China</h2>

Stable Development and Popular Fastener Show in China

Sep 11, 2020

Driven by market prospects, domestic and international exhibitors actively prepare International Fastener Show China in Shanghai on November 3-5, 2020. Suffering from global epidemic and quarantine nearly half year, exhibitions are hot and popular in mainland China. Thousands of visitors join and visit the exhibitions with inquiries, and are eager to know new technology. Domestic and inter...


2020 Medical Taiwan to Host In-Person and Virtual Events</h2>

2020 Medical Taiwan to Host In-Person and Virtual Events

Sep 10, 2020

2020 Medical Taiwan is slated to kick off on Oct. 15 to Oct 17 at Nangang Exhibition Hall 2. Aside from events at the show, show organizer Taiwan External Trade Development Council (TAITRA) is also hosting the “Medical Taiwan Virtual” online edition at the same time due to travel restrictions impacted by the COVID-19 pandemic. The virtual edition will present 200 exhibitors and over 700 medic...