cens logo

CeBIT 2016 Again Lives Up to Its Reputation as Globally Successful Trade Fair for ICT Industry

Digitalization impacts everything, transforming work, life and business models.

Mar 30, 2016 | By Steve Chuang

The media wrap-up event held for CeBIT 2016 closed on March 24 in Hannover, Germany. The media wrap-up event held for CeBIT 2016 closed on March 24 in Hannover, Germany.
CeBIT 2016 came to a successful close, earning praise from exhibitors and visitors as well as the organizers and their partners. “CeBIT 2016 put digitalization at the top of the business, political and social agenda,” said Oliver Frese, member of the managing board at Deutsche Messe AG, on Friday in Hannover. “CeBIT underscored its role as the world's leading platform for the digitalization of the economy and society. In its own unique way, CeBIT made digitalization tangible.”

Visitors at the five-day event experienced a new CeBIT. “We worked intensively on CeBIT with our international exhibitors and partners, and that paid off over five days,” said Frese. “The numerous new formats impressed the visitors. Every day, one million business talks took place at the exhibition center. CeBIT is the tech industry's most important highlight of the year, it is impulse-giver for the branch. It is used more and more as a platform for networking and discussion.”

CeBIT featured more than 500 concrete examples of digitalization and the Internet of Things. “CeBIT brought the Internet of Things to life and made it touchable. Exhibitors reported many discussions about the Internet of Things,” said Frese. In the coming years, more than 50 billion objects will likely be connected with the Internet, with 90 percent of added value being created in the B2B sector.

With the lead theme “d!conomy: join – create – succeed”, CeBIT focused on the people behind the decisions powering the digital transformation. As a result, CeBIT registered a notable increase in attendance by professionals from sales, marketing, finance, banking, and insurance. “In many cases, these professionals were accompanied by their companies' IT specialists. “Digitalization is causing a redistribution of roles within companies. This in turn changes the visitor structure of CeBIT,” explained Frese. “CeBIT is pure motivation for employees and customers to take advantage of the opportunities created by digitalization.”

For the first time ever, CeBIT kicked off on Monday with a European Union conference on the digital agenda. In his keynote address, EU Commissioner Günther H. Oettinger called for a digital single market and Europe-wide legislation, pointing out that national borders are of limited relevance in the context of digitalization. Oettinger also made this point in the address he delivered at the new Welcome Night at the Hannover Exhibition Center, which was attended by over 2,000 guests from business and politics. At the start of CeBIT, German Federal Minister of Economic Affairs Sigmar Gabriel announced a billion-euro, ten-point plan adopted by Germany's federal government developed to prevent Germany from falling behind in the digital sweepstakes. One focus of this “Digital Strategy 2025” would be further developing Germany's fiber optic network, he said. Gabriel explained that these efforts addressed the question of, “How we as Europeans can remain competitive in a data-driven economy”.

On Tuesday, German Federal Chancellor Angela Merkel was at CeBIT for her traditional tour of the show, gaining a first-hand impression of the solutions and opportunities opened up by digitalization. She emphasized the need for faster progress. “Time is of the essence”, she urged, adding that linking today's offerings with the Internet needed to be accelerated to take advantage of the huge potential for efficiency gains.

Startups at SCALE11 demonstrated how the Internet of Things can create new business models. “More than 400 startups at CeBIT provided a creative boost. They demonstrated how technological innovations go hand in hand with innovations in business models,” commented Frese. “At the stages and in the boxing ring, these young teams showed a passion for their ideas. With SCALE11, CeBIT provided an international exchange for business models and creative ideas. The SCALE11 concept is fully realized.” Every third CeBIT visitor stopped by SCALE11 in 2016. “This shows the huge interest in new, creative business models,” said Frese. “In the coming year we will further develop this area.”

New, creative business models were also on the agenda at the CeBIT Global Conferences in Hall 8. More than 200 speakers took the lectern during the five days of CeBIT, talking strategies and visions with their audiences. Keynote speakers and panelists included the CEO and President of Konica Minolta, Shoei Yamana, President of the Enterprise Business Group of Huawei Lida Yan, Ericsson CEO and President Hans Vestberg, founder of the Waze navigation startup Uri Levine, and leading theologian Wolfgang Huber. On Friday, roughly a thousand bloggers were expected to attend the “Rock the Blog” event. The more than 2,000 discussions, presentations and talks in the exhibit halls also showed visitors the way to the digital future. “Digital transformation needs room for debate – CeBIT 2016 delivered this. CeBIT has thus become the most important platform for the chances and risks of digitalization,” said Frese.

Exhibitors also reported that the visitors coming to see them at their stands showed increased interest in the latest product information. Many of the talks held with decision-makers from a wide range of industries and business segments focused on the opportunities created by digitalization in their particular lines of business. Key topics included the Internet of Things, the Cloud, analytics, security and resource planning for companies going through the process of digital transformation.

There was also wide interest in the future of the human-machine interface. Many visitors were looking to find out more about humanoid robots for use in education and service areas. A controversial topic of discussion, both in the trade fair complex and on social networks, was the issue of “bio-hacking”. CeBIT visitors were also able to have a tiny RFID-NFC chip implanted in their hand.

With around 3,300 companies from 70 countries, CeBIT 2016 was solidly on a par with previous years. The same, steady trend was evident in terms of attendance. As was the case last year, one in every four trade visitors came from abroad, although the number of stands at which attendees engaged in business talks continued to rise. The statistics showed that on average, each CeBIT attendee stopped to see 32 companies, as compared with 26 last year. International visitors came with higher capital expenditure budgets for digital applications, with an average of almost €220,000 per capita.

On behalf of CeBIT exhibitors, Vodafone Global CEO and CeBIT exhibitor committee chairperson Jan Geldmacher summarized the week's activities as follows: “Digital solutions are a vital necessity for economic success in the 21st century. That means Germany needs a first-class infrastructure. CeBIT 2016 has clearly spotlighted this, impressively confirming that ‘made in Germany' is still a token of high quality which keeps its promise. In fact, the foundations for many of tomorrow's digital innovations are being laid here and now – by German researchers, who are developing networks in the Gigabit data speed range, as in the 5G mobile telephony standard, for Germany's Gigabit society and for Industry 4.0.”

The next CeBIT will be staged from 20 to 24 March 2017.


Exhibition Highlights

Gearing up for Post-COVID Recovery, THS Coming Soon in October</h2>

Gearing up for Post-COVID Recovery, THS Coming Soon in October

Oct 07, 2020

As the only hardware and hand tools trade show taking place this year globally, the three-day Taiwan Hardware Show (THS) will soon kick off on 13th October at the Taichung International Exhibition Center. Positive industry outlook for the post COVID-19 era has led to over 370 companies signing up as exhibitors, in a bid to gear up for a long-awaited economic recovery and plan the next strategic m...


Stable Development and Popular Fastener Show in China</h2>

Stable Development and Popular Fastener Show in China

Sep 11, 2020

Driven by market prospects, domestic and international exhibitors actively prepare International Fastener Show China in Shanghai on November 3-5, 2020. Suffering from global epidemic and quarantine nearly half year, exhibitions are hot and popular in mainland China. Thousands of visitors join and visit the exhibitions with inquiries, and are eager to know new technology. Domestic and inter...


2020 Medical Taiwan to Host In-Person and Virtual Events</h2>

2020 Medical Taiwan to Host In-Person and Virtual Events

Sep 10, 2020

2020 Medical Taiwan is slated to kick off on Oct. 15 to Oct 17 at Nangang Exhibition Hall 2. Aside from events at the show, show organizer Taiwan External Trade Development Council (TAITRA) is also hosting the “Medical Taiwan Virtual” online edition at the same time due to travel restrictions impacted by the COVID-19 pandemic. The virtual edition will present 200 exhibitors and over 700 medic...



Industry In-Focus

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...


China's Strong Auto Market to Buoy Taiwan's Related Industries</h2>

China's Strong Auto Market to Buoy Taiwan's Related Industries

Oct 19, 2020

Taiwan's auto parts market has seen positive impacts as the Chinese automotive market continues to grow in its sixth consecutive month. Hotai Motors and Yulon Nissan Motor are the two significant firms enjoying the leverage. The island's related industries are benefiting from the strong performance of China's automotive market. Industry members say as long as competitive Taiwanese firms mainta...


Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions</h2>

Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions

Oct 19, 2020

Industry experts expect to see challenging times ahead for production in the foundry sector, forecasting that the current situation will not let up in the short-term and warns of unbalanced supply-demand next year. During the pre-pandemic era, IC design firms say clients usually made urgent orders to avoid having to manage inventory. Yet, considering limited foundry production volume, clients ...



Supplier News

(Electric Vehicle-Photo courtesy of CENS)

Microtest: Precise, Reliable, and Always Improving

Oct 16, 2020

Eyes Stake in 5G Industry with Impedance Analyzer 6632 With greater demand for electronics and manufacturers' need for more precise and diverse applications than before, testing equipment that ensures the reliability, safety, and quality of parts are in hot demand. Founded in 1993, Microtest Corp. is a professional maker and developer of high precision and automatic testing and measurement ins...


(Photo courtesy of Ho Shuan Enterprise Co., Ltd.)

Ho Shuan is Your Choice for Educational Furniture and More

Oct 16, 2020

Insisting that its customers are always a top priority, Ho Shuan Enterprise Co., Ltd.'s R&D team provides the best educational furniture and peripherals, computer tables, and desks to meet all customer requirements. Established in 1986, Ho Shuan has experienced recent sluggish local market performance, but eventually rebounded and came back better than ever. Despite difficulties, the firm neve...

HO SHUAN ENTERPRISE CO., LTD.


(S16-M01 Short Swivel-Handle Cabinet, photo courtesy of Chyn Fuh Enterprise)

Chyn Fuh: A Quality OA Metal Furniture Maker

Oct 16, 2020

Chyn Fuh Enterprise, founded in 1993, entered the market with the sole aim of offering other OA metal furniture options for customers. Since its inception, Chyn Fuh has focused on designing and producing OA metal furniture, providing various office use products, including file cabinets, storage cabinets, office desks, and different assistive metal products. Chyn Fuh partook in many government ...

CHYN FUH ENTERPRISE CO., LTD.



Insiders' Views

Caption: Pictured from front row, third right, Changhua County Government Economic Affairs Department Director Liu Yu-ping, County Magistrate Wang Huei-mei, Secretary Chen Bo-tsun pose in front of the exhibition booth. (Photo provided by CHCIA)

Changhua County Government Shores up Biz-Matching to Global Buyers

Nov 18, 2019

■Yang Feng-Chun In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets. An ex...


Paul Master offers high-quality chassis and engines parts for passenger cars, trucks, and industrial trucks. (Photo courtesy of Paul Master)

Paul Master Builds Reputation with Auto Chassis and Engine Parts

Nov 18, 2019

Founded in 1980, Paul Master Auto Parts Co. is headquartered in Taiwan, a professional manufacturer of chassis and engines parts for passenger cars, trucks, and industrial trucks including forklifts. General Manager Terry Liang said the company has its own professional design department, which provides customized products and specifications for global buyers, including automobile steering and...

PAUL MASTER AUTO PARTS CO.


Nan Hoang Traffic Instrument Co., Ltd.</h2><p class='subtitle'>Taiwan First brakes Technology Co., Ltd. </p>

Nan Hoang Traffic Instrument Co., Ltd.

Taiwan First brakes Technology Co., Ltd.

Sep 04, 2019

Nan Hoang Traffic Instrument Co., Ltd is one of the major manufacturers of automobile friction materials in Taiwan and globally. Chairman Austin Cheng has implemented the double-arrow strategy this year - own brand of “YangPo” is adopted to focus on global channels while the “NHC brand focuses on improving market shares in global markets, such as Europe, America, Asia, Australia, and the Middle E...



Industry Reports

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...


(File cabinets, photo courtesy of Chyn Fuh Enterprise Co., Ltd.)

Taiwan's Furniture Industry Amid the COVID-19 Pandemic

Oct 16, 2020

The COVID-19 pandemic has deeply affected global and Taiwan's political and economic landscapes. Unlike some industries, the furniture sector did not escape unscathed, facing a squeeze from management and costs. While Taiwan continues to implement a stable, successful outbreak response, the industry has also misjudged the economic downturn duration. The furniture industry has yet to fully recover...


2020 Energy Vision Summit for Green Energy to Kick off in Nov.</h2>

2020 Energy Vision Summit for Green Energy to Kick off in Nov.

Oct 14, 2020

The Taiwanese government has pledged to lead the effort in further developing the sustainable green economy, which is among the sectors highlighted in the Tsai administration's "5+2 Innovative Industries Initiative." Economic Daily News is hosting the "2020 Energy Vision Summit - Green Energy 2.0" on November 11. As one of the government's core policies, improving the island's energy self-suff...