Rich Brand Industries Limited (Rich Brand) was established in 1990 in Talang Town, Dongguan City, China by a group of investors and engineers from Taiwan. The company began with approximately 900 employees and staffs. The production facilities became fully operational in early 1991. At the same time, an office was established in Hong Kong to better reach potential customers in the new greater Chinese market. Rich Brand also established another company, Sun-Lite Sockets Industry Inc (Sun-Lite), in Taiwan to facilitate streamline product engineering and design.