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Yulon Nissan Aims to Achieve 15% Market Share in Taiwan in 5 Years

2011/03/02 | By Quincy Liang

Taipei, March. 2, 2011 (CENS)--Major automakers in Taiwan are optimistic about the domestic automobile market this year, which, according to their forecasts, is expected to achieve sales of at least 350,000 vehicles.

Hotai Motor Co. Ltd., the local agent of locally assembled and imported Toyotas and Lexus, has led the local market for many years, forecasting that some 350,000 new cars will be sold in Taiwan this year, compared to about 320,000 vehicles in 2010.

Hotai aims to sell 120,000 Toyotas and Lexus in 2011, 20,000 vehicles more than in 2010, and expects to raise the local share of Toyotas to 34% from 31%. The company said that it will recruit some 400 new salespeople in the first half, and invest NT$5 billion (US$166.7 million) to renovate the 138 dealers island-wide.

Yulon Nissan Motor Co., the local agent of Nissans, just recruited 200 salespeople in late 2010 to raise sales in the year-end peak season. The company claimed that Nissan's share in Taiwan rose to 12% in 2010 and the sales volume last year increased 14%. In next five years, Tsai Wen-rong, the president, said that Yulon Nissan aims to achieve a 15% market share.

To realize corporate new car demonstration plans as well as expected sales increase this year, Yulon Nissan began a one-month program to recruit sales representatives, aiming to hire 200 employees.