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Maction Taps Into Geely's Navigation Software Supply Chain

2011/03/17 | By Quincy Liang

Taipei, March 17, 2011 (CENS)--Maction Technologies Inc., a major developer of navigation software and a maker of portable navigation devices (PNDs), recently claimed it has successfully tapped into the supply chain of Chinese automaker Geely Automobile Holdings Ltd.

In addition to Geely, Maction has been a supplier to another major automaker in China, the BYD. Co., Ltd. Maction began supplying navigation software for BYD's F5 sedan model through a first-tier navigation onboard unit (OBU) supplier in 2010; and he Taiwanese company will supply products to Geely in the same way.

Industry insiders pointed out that the new supply contract implies Maction's growing reputation in China. Maction is also the direct or indirect navigation software supplier to many international customers such as High Tech Computer Corp. (HTC) of Taiwan, the world's fifth-largest smartphone vendor; Nokia, the world's largest cellphone brand; Volkswagen, a major international automaker; and South East (Fujian) Motor Co., Ltd. (SEM), a Taiwan-China auto-manufacturing joint venture in China.

The average profit margin rate of Maction's navigation software is about 70%, and related products can be applied to other devices such as PND, iPhone, Android smartphone etc.

Maction said that its operation in China turned profitable in 2010, and the company plans to further invest in the Chinese market this year by recruiting more sales and R&D staff.

Last year, some 250,000 to 300,000 BYD F5 sedans were sold in China, industry sources said.