Fifteen Winners Announced for 2011 Golden Pin Design Award 2011 Announces 15 Winners in 4 Categories

The international jury for the 2011 Golden Pin Design Award (GPDA) An international panel of judges selectedchose a total fifteen15 winners out of 944 entries for the 2011 Golden Pin Design Award (GPDA): seven for industrial design (seven winners), two for visual communication design (two), two for packaging design (two), and four for interior design (four). Along with the coveted to be granted with the most coveted national design award, these awards were presented on the island in mid -September.

The Vincent Siew, Vice President of Taiwan, Vincent Siew, was invited to presented the awards in order to highlight such an honor. He . saidHe stressed that promoting the GPDA should be promoted internationally helps bothto develop it into a platform to showcaseing both Taiwanese local and international design talentstrengths and to develop Taiwan into an international innovative design center.

This year's international , the judge panel of judges for GPDA consisted of domestic and overseas design professionals, including Peter Simlinger, Director of the International Institute for Information Design (IIID) infrom Austria,; Brandon Giener, Executive Director of the Australian International Design Awards (AIDA),; Ralph Wiegmann, Managing Director of iF Design infrom Germany,; Cheng Wan-lee, President of Chung Yuan Christian University,; and Lin Rungtai, Dean of College of Design, National Taiwan University of Arts., significantly strengthening the international awareness and vision for the event.

The 2011 GPDA entries included both Taiwanese and foreign designsproducts, which so as to facilitates healthy competition and dialogueexchanges between the Taiwan design community and its international counterparts. MThis year, most of this year'se winning entries feature a minimalist style and Oriental thinking, both considered a trend of future designs and necessary factors for which are the key elements for Taiwan designs to stand out in the international scenearena and will be a trend of future designs..

Following this year's The GPDAaward awardspresentation ceremony will be also paves the way for the 2011 forthcoming Taipei World Design Expo 2011 and the 2011 IDA Congress, both of which will take place in October. The GPDAwinning award-winning designs works will be exhibited at the 2011 Taipei World Design Expo 2011, and thise exhibition will be open to the public with for nofree admission.to help witness the international class design strengths of Taiwan.

GPDA
Back in mid 2009, hHoping to promoteestablish a well-known brand for Taiwan's rapidly emerging design industry, the Industrial Development Bureau (IDB) of the Ministry of Economic Affairs announced the first GPDA in mid-2009,, which replaceding the Taiwan Design Award (TDA) as the highest profile national design competition on the island.

Similar toLike the TDA before it, the GPDA promotes the development ofprovides a key platform for fostering local design talent. The award was co-organized and held by the Taiwan Design Center (TDC) and the Chinese Society of Interior Designers (CSID), the largest trade association of its kind in Taiwan. The two organizations have been working together to findhunting for award contenders to compete for prizes in major international design prizescontests , such as the Good Design Award (G-Mark) of Japan, the iF and rred ddot of Germany, and the Industrial Design Excellence Award (IDEA) of the United States.

According to tThe IDB, claims that the GPDA is based on a design selection system similar to that of other major design awards around the world, which. The change reflects GPDA'sthe award's goal ofambition to achievingdopt a more international focus.

The selection of the name "Golden Pin" occurred through a process full of challenges, similar to what happens in the creation of was chosen because all good ideas. have to pass numerous refinements and challenges, like the alchemy of gold. The pin represents the pins used by designers to fix their drawings on drafting tables, s—small yet essentialbut key tools for bringing an inspired design to life.

According to the TDC, the biggest difference between the GPDA and itsthe predecessor TDA is that the latter originally only presented awards only for domestic designs, while the GPDA accepts submissions from around the world. Similar to what happens withLike other major international design awards, GPDA design entries must pass an initially screening to qualify for the Golden Pin logo. Designs that earning the Golden Pin -logo must thenalso qualify for admission to the award competition.

Below are tThe 2011 GPDA winners and descriptionsfor 2011 of the design productsare as follows:

Category: Industrial Design

Product: MDSCOPE (MS101)

Designer: APPLE BioMedical Inc.

"MDSCOPE (MS101) is the first digital otoscope withhaving both a n in-built-in screen and having installed with an image sensor at the tip of the camera. Physicians can display the image inside the ear canal with a click of athe button. The entire design combines athe beautiful curve of the handle with a slightly elevated design of the camera tip, which resembles thean elegant posture of a bird standing with its head up.

Features of the otoscope include:

• Iit is operated easily with a quick push of the button to freeze the image, whichso as to helps physicians to explain findings to the patients.
• Iit is connected to a computers to establish athe electronic medical history file.
• Iit has a hand-held design to improve the portability.
• Iit includesadopts a detachable camera technology to allow inspection of the ear, nose, throat, and other organs.

Category: Industrial Design

Product: Infinity

Designer: Patada Design Co. Ltd.

The pieces symbolize the partnershipfusion ofbetween ethnic groups in, implying the partnership of supporting each other. Extended infinitely using the abstract concept of a diamond, this design exhibits the tenacity of bamboo through the application of Taiwan's Moso Bamboo, and demonstratesd the infinite possibilities of a stool.

Category: Industrial Design

Product: Specialist wrench set-Second Generation

Designer: Dirotech Corp.

"The concept of this wrench set is the use of ausing simple shape and Cr-mo material to create a high quality product with an make the style elegant styleand high quality. Birzman provides the professional tool that will allow thewhich for bicycle technician to assemble bikes in any situation. The new wrench design features both the Scalene triangle design handle for ergonomic comfort during use and, but also now incorporates a modular handle extension to increase leverage for stubborn pedal threads and BB cups. Other features include: t and the extension could be hanged.;aCr-mo with thermoplastic rubber (TPR) cover with skid proof, a; and the compatibility of the wrenches are fully compatible with all SHIMANO, SRAM, and FSA branded components."

Category: Industrial Design

Product: ARCHI Teapot / LT01121

Designer: Day & Day Trading Corp.

Here is the "The perfect 82- degree of handle for pouring the tea:. tThe aesthetic contrast of arc and angle, flat and curvature surface, a. sSpecially polished surface treatment without glaze, which, to providesesent the quality and elegance of porcelain that forms at high temperatures forming porcelain..

Category: Industrial Design

Product: QLD-301(LED Floor Light

Designer: QisDesign / Qisda Creative Design Center

QLD-301, an LED floor lamp, features three3 overlapping and swivelable lighting layers of lighting, each of which can be activated independently by being swiveledby being swivele. Andd this maneuverability is made possible by. Thanks to LED's small size and its low operating temperature, makes it possible to maneuver the lamp.

Category: Industrial Design

Product: ASUS EeePC X101

Designer: ASUSTek Computer Inc. / ASUS DESIGN Center

Starting from users' viewpoints to understand and realize user behaviors, The ASUS design team spent a long time studying user behaviors and spent a long time investigatingto figure out how to touch user's emotional feeling and to create both a great buying and using experience. One of the results of these efforts has been the creation ofBy different experiments, design team comes up with a perfect formula for consumers:. an eExceptional -slim profile (0.94kg+5.3mm~18.3mm) + incredible affordable price (US$199) = High daily mobility. Thanks to tThise formula, gives the EeePC X101 with a now has a clear position in the netbook marketing industry.

Category: Industrial Design

Product: BE Light (LED Table light)

Designer: QisDesign / Qisda Creative Design Center

"The BE Light, is an LED folding desk lamp withthat folds and sports a unique articulated design. With its clever hinge design, it can be fully extended to a height of 33.4 cm. When not in use, it can be folded down flat to a minimum height of 1.8 cm, taking up the least amount of space possible on a desk."

Category: Packaging Design

Product: Full Sheet Touch Panel Glass Assembly Slot Shipping Box

Designer: AUO Optronics Corp.

"Theis new design of Assembly Slot Shipping Box is specifically designed specifically for large- sized panelled glass,. For different size panel glass, and theis packing's left and right components can accommodate different sizes of paneled glass.share with various models. We can reduce both time and cost in theon packing processdevelopment status,, and do so in such a way that is very beneficial to the environment.

Category: Packaging Design

Product: Jiu Zhen Nan Mid-Autumn Gift Box

Designer: Jiu Zhen Nan Taiwan Pastry

The theme for this gift box is "Dance with the Mid-Autumn moon, smell the fragrance of laurels and pastries." The inspiration for its creation came fromwas chosen as the theme for this gift box. tThe "Hundred Treasure Chest" used by rich families in the old days provided the inspiration for the gift box. The box-within-a-box design not only delivers a surprise but can also be reused for storage or gift packaging. The visual design combines water ink with illustrations representing the full moon, jade rabbit, laurel, and the Milky Way. The joiningmeeting of the traditional withand the contemporary gives the Jiu Zhen Nan Mid-Autumn gift box a unique sense of style.

Category: Communication Design

Product: Six Degrees of Separation

Between individuals. On average, each human beingEveryone in the world is , on average, six steps away from the proximate personanother. person. In this case, the spread and extension of economic development, and the growth of politics, culture, environmental changes, and fashion have beenare far more rapidfaster than anyone we could havean imagined.

Category: Communication Design

Product: JIAJAN TEA Introduction

Designer: Jiajan Tea Co., Ltd

This manual is created for introducing Taiwanese humanity through of the perspective of its tea culture. As the life of Taiwan people is closely related to tea, it has thus accumulatedTaiwan has developed a unique tea culture, in large part due to the fact that the lives of Taiwanese people are closely connected to tea..

From the early days of the teacup cup, and then , through a continual process of constant tea brewing developmentprocess, we are able to glimpsereveal the beauty of a traditional, hard-working, and thrifty society.

Category: Interior Design

Product: Heavenly Lake

Designer: New Land Developers Group

The site is located by a lakeside park surrounded by a forest in Chu-pei, Hsinchu County, in northern Taiwan. With its front fFacing the lake with its front, the site extends its space into the natural surroundings, and and borrows the greenery into the building through its glass panels, greenery fills the building. To createfacilitate a better view, the designers raised the house one meter, and higher. aAt night, the glass box turns into a luminous cube floating on the water.

Although each The rooms in the plan isare each independent,. However, all of the rooms have as their center on the huge cube suspended from the lobby ceiling in the lobby. As the rectangular cube reaches the ceiling, it is transformed into a pyramid, penetrating into the air, causingbringing in natural light to enter from above. GAround the open space of the lobby, globe lamps are strewn all overon the floor around the open space of the lobby to create a cosmic atmosphere.

Category: Interiiror Design

Product: City Garden (Communal Facility)

Designer: Lien Yuan Construction Co., Ltd.

Hide the wide in the simple horizontal and vertical lines. Go into the small entrance within a deep p-color, leading the viewer towardgoing to the lobby. There is a view ofto the wide and bright garden of wide and bright scene. One entersWalking into a landscape thatwhich appears to be a reminder ofis like an ancientt humanity painting of humanity. To be seated in a modern glass booth is to experiencefeel the changesable of Mmother Nnatureral.

Category: Interior Design

Product: In honor of Mark Rothko

Designer: Waterfrom Design Co. Ltd.

The architecturale site (an off-white tile facade) is in between old and new. ForOn economical and environmental-friendly reasonsconditions, we kept most of the original structurearchitecture. The design used "face-off" as its point of departure, to change the texture and expression of the container. Black façade tiles cover the plain structurearchitecture, transformingchanging its expression into a large vertical painting of Rothko. Several façade windows on the facade are joined togetherintegrated by colorful rectangles ofin different sizes.

Lights appearing through cracks provide traces of the passing of time. Wooden and aluminum grating above the garage competes its shadow with the trumpet trees. The twisted, curved white partition is a 3-D water drop ofwith different shapes. The sundial-shape courtyard design made with bricks symbolizes family togetherness.

"

Category: Interior Design

Product: Iceburg

Designer: 10/10 Apothecary

"Save the soon disappearing icebergs" is the design concept. The designer wants to combines the themes of “freeze” with “forever young” to createas a metaphor forof the destruction of icebergs worldwide. The organized display shelf is not aloof; rather it is an integrative scenebut integrates with the that leaves a lasting impression on the viewer.customers, inviting great expectation and impression of the beauty products. It is free of all fancy deceits and preserves the most pure essential elements.