cens logo

Taiwan's New-car Sales Rise 3.4% to 378,000 Units in 2013

Jan 27, 2014 | By Quincy Liang

Sales growth of new cars in Taiwan turned positive in the second half of 2013, causing the annual sales to rise 3.4% to hit 378,000 units, according to the Automotive Research & Testing Center (ARTC), a transportation vehicle R&D and testing hub in on the island.

In the first half of 2013, new-car sales stagnated due mainly to consumers' wait-and-see attitude caused by the sharp depreciation of the Japanese yen (most locally-assembled cars are Japanese), anticipation for government's possible subsidies for old-car replacement purchases (which never materialized), resulting in a 1.9% decrease from the same period of previous year.

In the second half, all major car brands began launching new models to realize potential purchases; while the year-end international auto show in Taipei further boosted demand, leading to an 8.9% year-on-year (YoY) increase for the period.

Top-5
The top-five auto brands in Taiwan in 2013 were Toyota (distributed by local agent Hotai Motor Co. Ltd.), Nissan (Yulon Nissan Motor Co., Ltd.), Mitsubishi (China Motor Corp., CMC), Honda (Honda Taiwan Motor Co.), and Ford (Ford Lio Ho Motor Co.)

Hotai, the leader by market share, sold 127,220 Toyotas in Taiwan last year, a 2.8% increase from 2012, contrasting  No. 2 Yulon Nissan's 44,000 units (up 7.6%), No. 3 CMC's 42,060 units (down 13.1%), Honda Taiwan's 25,588 (up 36.1%), and Ford Lio Ho's 24,096 (up 30.6%). Yulon Nissan replaced its affiliate CMC (belonging to the Yulon Group) to take the No. 2, ending CMC's long-term No. 2 ranking.

ARTC says that new-car sales grew strongly at the end of the third quarter, driven by most brands launching new-year models. Since September, new-car sales volume has continued increasing for four months in a row until December.

Imported Cars
Imported cars rapidly gained a market share of about 30% in 2013, a new record high on the island, to which ARTC attributes rising price tags of locally-assembled models and aggressive introduction of entry-level models of luxury car brands by local agents. The narrowing price gaps between  locally produced and imported cars create more options for local consumers, of whom a big portion opted to pay a little more to enjoy affordable luxury and cachet.

Monthly new-car sales in Taiwan (2012-2013) (source: ARTC)
Monthly new-car sales in Taiwan (2012-2013) (source: ARTC)

In 2013, 111,000 imported cars were sold in Taiwan, up 12% from the previous year to take  a 29.4% share. Both the annual volume and market share of imported cars in Taiwan were record highs.

ARTC says that the automobile market in Taiwan weathered  difficulties in the first half of 2013, exasperating worries of auto makers and vendors. In 2014, the center forecasts new-car sales on the island to remain strong in January before the start of Chinese New Year, but to begin facing realities ahead in March.


Industry In-Focus

ITRI Forms Industry-Gov Alliance for Universal EV Charging Platforms</h2>

ITRI Forms Industry-Gov Alliance for Universal EV Charging Platforms

Sep 29, 2020

Industrial Technology Research Institute (ITRI) has allied with around 50 firms and government agencies to develop electric vehicle (EV) batteries technologies, seeking to roll out a standardized platform and allow EVs of different brands to use the same batteries. The alliance aims to cultivate the island's EV industry and offer customers a more diverse selection of charging options to choose...


Latest PCB Industry Report NTI-100 Shows Growing Asian Reach</h2>

Latest PCB Industry Report NTI-100 Shows Growing Asian Reach

Sep 23, 2020

Global PCB NTI-100 2019 Fabricators report from the research agency heavyweight N.T.Information showed companies with over USD$1 billion revenue have increased compared to 2018. The report, annually compiled by Dr. Hayao Nakahar, showed in 2019, 122 fabricators were listed reporting revenue over USD$1 billion, an increase of four companies compared to the 2018 list. The report also found more ...


Surgical Masks: the New Battleground for Textile Industry</h2>

Surgical Masks: the New Battleground for Textile Industry

Sep 22, 2020

With most of society worldwide becoming more and more accustomed to wearing masks in the post-pandemic era, it has become a must-have accessory, attracting domestic textile firms into production. Traditional textile firms, such as Eclat Textile, Makalot, Far Eastern New Century, Everest, Roo Hsing, and QVE, have begun making masks, reports say. The COVID-19 pandemic has led to fewer consumers ...



Industry Reports

Samsung's Potential Mini/Micro LED Partnership with Taiwanese Firms</h2>

Samsung's Potential Mini/Micro LED Partnership with Taiwanese Firms

Sep 28, 2020

The world's leading memory chip and smartphone maker Samsung Electronics is looking for potential display technology partnerships in Taiwan, specifically for mini/micro-LED industry applications. Local media Economic Daily News reported Samsung was partaking in a private project with LED driver IC supplier Macroblock Inc., a move signaling the Korean group's further ambition in the mini/micro-...


Strong Global Trade Rebound for Two-Consecutive Months: CPB</h2>

Strong Global Trade Rebound for Two-Consecutive Months: CPB

Sep 28, 2020

Since July, global trade volume continues to rebound, signaling economies' restarting in a bid to make up the worldwide lockdown this spring due to the pandemic. In a report released by the CPB Netherlands Bureau for Economic Policy Analysis, the CPB World Trade Monitor in July grew 4.8% compared to June, the largest increase since the bureau began compiling statistics in 2000. This is slightl...


Digitalization Essential for Business Survival: APEC Finance Ministers</h2>

Digitalization Essential for Business Survival: APEC Finance Ministers

Sep 26, 2020

The COVID-19 pandemic has accelerated the digitalization of membership economies, which has become an essential factor in a company's survival, reported in a unified statement released by finance ministers of representing APEC member countries. Convened under the chairmanship of Malaysian Minister of Finance Tengku Zafrul Tengku Abdul Aziz, APEC finance ministers assembled over a virtual confe...



Supplier News

Sheh Fung owns three factories, one of which located in Mituo District, KaoHsiung primarily focuses on packaging and heading.

Sheh Fung Screws' Profitable Q3 Prompts Goal for NT$2 Billion Sales by Year-End

Sep 24, 2020

■ Huang Chih-ming Located in Kaohsiung, Taiwan, Sheh Fung Screws Co., Ltd focuses on manufacturing three categories of screws: self-drilling screws, painted screws, and wood screws, often found in wood construction, sheet metal roofs, wood footpath, and DIY home decor applications. Currently, the U.S. is the firm's primary market, making up 64% of sales, 7% for Europe, 6% for Asia, and 12% for...

SHEH FUNG SCREWS CO., LTD.


Chipboard Screw, Special Wood Screw, provided by Shuenn Chang Fa

Quality Fastener Maker Shuenn Chang Fa Shows Resilience with Sales Boost

Sep 24, 2020

■ Huang Chih-ming Taiwanese quality fastener manufacturer Shuenn Chang Fa Enterprise Co., Ltd.'s (SCF) presented exceptional ability to adapt to challenging times amid the COVID-19 pandemic. Unlike other firms, SCF leveraged its production strategy with its new plant, and even saw sales performing better than expected. SCF’s newest factory expands the original 10,000-square meters factory g...

SHUENN CHANG FA ENTERPRISE CO., LTD.


Stainless Steel Screws, provides by Ray Fu Enterprise Co., Ltd.

Ray Fu's Reliable Fastener Quality for Clients Bolsters Q4 Sales

Sep 24, 2020

■ Huang Chih-ming Ray Fu Enterprise Co., Ltd. is a Taiwanese professional exporter for various fasteners and steel wires. Along with its parent company Chen Nan Iron Wire, both firms are located in Kaohsiung City of southern Taiwan. Ray Fu manages a wire rod storage, spheroidizing annealing furnace, pickling surface equipment, wiring drawing machinery, and fastener forming machine. While the C...

RAY FU ENTERPRISE CO., LTD.



Insiders' Views

Caption: Pictured from front row, third right, Changhua County Government Economic Affairs Department Director Liu Yu-ping, County Magistrate Wang Huei-mei, Secretary Chen Bo-tsun pose in front of the exhibition booth. (Photo provided by CHCIA)

Changhua County Government Shores up Biz-Matching to Global Buyers

Nov 18, 2019

■Yang Feng-Chun In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets. An ex...


Paul Master offers high-quality chassis and engines parts for passenger cars, trucks, and industrial trucks. (Photo courtesy of Paul Master)

Paul Master Builds Reputation with Auto Chassis and Engine Parts

Nov 18, 2019

Founded in 1980, Paul Master Auto Parts Co. is headquartered in Taiwan, a professional manufacturer of chassis and engines parts for passenger cars, trucks, and industrial trucks including forklifts. General Manager Terry Liang said the company has its own professional design department, which provides customized products and specifications for global buyers, including automobile steering and...

PAUL MASTER AUTO PARTS CO.


Nan Hoang Traffic Instrument Co., Ltd.</h2><p class='subtitle'>Taiwan First brakes Technology Co., Ltd. </p>

Nan Hoang Traffic Instrument Co., Ltd.

Taiwan First brakes Technology Co., Ltd.

Sep 04, 2019

Nan Hoang Traffic Instrument Co., Ltd is one of the major manufacturers of automobile friction materials in Taiwan and globally. Chairman Austin Cheng has implemented the double-arrow strategy this year - own brand of “YangPo” is adopted to focus on global channels while the “NHC brand focuses on improving market shares in global markets, such as Europe, America, Asia, Australia, and the Middle E...



Exhibition Highlights

Stable Development and Popular Fastener Show in China</h2>

Stable Development and Popular Fastener Show in China

Sep 11, 2020

Driven by market prospects, domestic and international exhibitors actively prepare International Fastener Show China in Shanghai on November 3-5, 2020. Suffering from global epidemic and quarantine nearly half year, exhibitions are hot and popular in mainland China. Thousands of visitors join and visit the exhibitions with inquiries, and are eager to know new technology. Domestic and inter...


2020 Medical Taiwan to Host In-Person and Virtual Events</h2>

2020 Medical Taiwan to Host In-Person and Virtual Events

Sep 10, 2020

2020 Medical Taiwan is slated to kick off on Oct. 15 to Oct 17 at Nangang Exhibition Hall 2. Aside from events at the show, show organizer Taiwan External Trade Development Council (TAITRA) is also hosting the “Medical Taiwan Virtual” online edition at the same time due to travel restrictions impacted by the COVID-19 pandemic. The virtual edition will present 200 exhibitors and over 700 medic...


Automechanika Shanghai 2020 reveals online tools to navigate current trends and post-pandemic opportunities</h2>

Automechanika Shanghai 2020 reveals online tools to navigate current trends and post-pandemic opportunities

Sep 01, 2020

Ms Fiona Chiew, Deputy General Manager, Messe Frankfurt (HK) Ltd, reflected that: “As the industry starts to spring back from the effects of COVID-19, we believe that highly influential platforms like Automechanika Shanghai play a crucial role rejuvenating the market. It is our mission to help players unlock their potential. Therefore, we are continuing to realign our resources by utilising new d...