cens logo

Kuozui Aims for 200,000 Locally-assembled Toyotas in 2014

Apr 16, 2014 | By CENS

news-photoThe Toyota Altis sedan assembled by Kuozui is the best-selling passenger car in Taiwan.

Celebrating its 30th anniversary this year, Kuozui Motors Ltd., assembler of Toyotas and trucks in Taiwan, aims for annual production volume of some 200,000 cars, which, if met, will make Kuozui the first local automaker to surpass the 200,000-unit threshold.

Kuozui is a joint venture between Toyota Motor Corp. of Japan and Hotai Motor Co. Ltd. of Taiwan, the local agent of Toyota and Lexus. In addition to being the largest auto assembler on the island, Kuozui is part of Toyota's global division-of-labor scheme by exporting Taiwan-assembled Toyota Altis sedans to the Middle East market. The company says that the profit margins of exported cars are relatively lower, but the economy of scale effectively cuts the cost of cars for sale in Taiwan.

Currently, Kuozui's local content rate is over 60%, or even as high as 70% for some models. An example is that Kuozui currently produces more than 5,000 Toyota Altis sedans per month, generating profits for itself and the whole auto-parts supply chain in Taiwan.

In 2013, Kuozui's local production totaled 173,705 cars, or more than half of total new cars produced on the island, generating production value of NT$125 billion (US$4.17 billion). The company exported more than 81,000 locally assembled Toyota Altis to the Middle East, and the volume will rise to about 100,000 units due to hot market response. Thanks to Toyota Japan's support, Kuozui's  export markets have expanded to Iraq, Afghanistan, and Yemen, while its export volume increased 21% in 2013.

Akio Toyoda, president of Toyota, attended Kuozui's 30th anniversary celebration, implying Kuozui's importance in the Toyota network.

Among global affiliates, the quality level and efficiency of Kuozui has long been in the top-three, making the Taiwanese venture a good choice of high-quality passenger cars. Industry sources said that if the duties on assembled cars traded between Taiwan and China can be lowered in the future, Kuozui is expected to be chosen to locally assemble Lexus.


Industry In-Focus

Taiwan's Metal Forming Machinery Industry Outlook in 2019 </h2>

Taiwan's Metal Forming Machinery Industry Outlook in 2019

Feb 15, 2019

Taiwan Association of Machinery Industry Metal Forming Machinery Committee Chairman and Forwell Precision Machinery Company President Hsiao Wen-long touched base on Taiwan’s metal forming machinery industry scene at the 2019 Taipei Int'l Machine Tool Show pre-show press conference. The 2019 Taipei Int'l Machine Tool Show (TIMTOS) is slated to kick off on March 4 to March 9 at Taipei World Trad...


Milling Head Parts Producer Kaen Gong Yang Offers Only the Best</h2>

Milling Head Parts Producer Kaen Gong Yang Offers Only the Best

Feb 15, 2019

Kaen Gong Yang Machinery Co., Ltd., founded in 2018, is a subsidiary under milling head heavyweight Gong Yang Machinery Co., Ltd., professionally manufacturing CNC series milling heads, universal milling heads, extension heads, 90° milling heads, angular milling heads, coupling heads and vertical and horizontal heads, as well as customizable options. Among those products are the firm’s “automa...

KAEN GONG YANG MACHINERY CO., LTD


Hand Tool Trends: Cautious but Hopeful of 2019 Outlook?</h2>

Hand Tool Trends: Cautious but Hopeful of 2019 Outlook?

Jan 29, 2019

Taiwan’s hand tools industry has always enjoyed a positive global reputation, thanks to industry members’ strive to improve and refine their products in face of an increasingly, competitive industry. In 2018, the island’s hand tool production kicked off to a slow start, as it was coming back from 2017’s fourth quarter boom season; the first quarter produced NTD$16.1 billion, a slight 2.7% decr...



Industry Reports

Taiwan's Metal Forming Machinery Industry Outlook in 2019 </h2>

Taiwan's Metal Forming Machinery Industry Outlook in 2019

Feb 15, 2019

Taiwan Association of Machinery Industry Metal Forming Machinery Committee Chairman and Forwell Precision Machinery Company President Hsiao Wen-long touched base on Taiwan’s metal forming machinery industry scene at the 2019 Taipei Int'l Machine Tool Show pre-show press conference. The 2019 Taipei Int'l Machine Tool Show (TIMTOS) is slated to kick off on March 4 to March 9 at Taipei World Trad...


Hand Tool Trends: Cautious but Hopeful of 2019 Outlook?</h2>

Hand Tool Trends: Cautious but Hopeful of 2019 Outlook?

Jan 29, 2019

Taiwan’s hand tools industry has always enjoyed a positive global reputation, thanks to industry members’ strive to improve and refine their products in face of an increasingly, competitive industry. In 2018, the island’s hand tool production kicked off to a slow start, as it was coming back from 2017’s fourth quarter boom season; the first quarter produced NTD$16.1 billion, a slight 2.7% decr...


Electric Cars Under Taiwanese Supply Chains Expect to See Huge Demand</h2>

Electric Cars Under Taiwanese Supply Chains Expect to See Huge Demand

Jan 16, 2019

Electric cars are expected to enter a fast-growth period this year – media reports indicated that traditional automotive heavyweight Hota Industrial Mfg has seen a huge increase of orders from one of its major clients, Tesla Inc. Reports indicate that Tesla is likely to become Hota’s biggest client this year should the rumors turn out true. Also, Ford’s electric cars is currently in its mass p...



Supplier News

Milling Head Parts Producer Kaen Gong Yang Offers Only the Best</h2>

Milling Head Parts Producer Kaen Gong Yang Offers Only the Best

Feb 15, 2019

Kaen Gong Yang Machinery Co., Ltd., founded in 2018, is a subsidiary under milling head heavyweight Gong Yang Machinery Co., Ltd., professionally manufacturing CNC series milling heads, universal milling heads, extension heads, 90° milling heads, angular milling heads, coupling heads and vertical and horizontal heads, as well as customizable options. Among those products are the firm’s “automa...

KAEN GONG YANG MACHINERY CO., LTD


Antrc Industrial Corp. offers bumpers, parts, decoration strips, skid plates, radiator, radiator grill, headlights and rear lights and will be exhibiting at Automechanika Shanghai to tap into the Asian markets. (photo courtesy of Antrc Industrial Corp.)

Antrc Industrial Corp. Aims for High-End Auto Parts Industry for Asian Markets

Dec 05, 2018

Antrc Industrial Corp. focuses on manufacturing plastic parts, metal parts and other automotive parts in the aftermarket industry. The firm can roll out parts and products that match with customers’ needs and the industry pulse in this changing and competitive market. Having deep roots in the AM industry, Antrc can deliver with its complete supply chain, from designing, molding making and finally...

ANTRC INDUSTRIAL CORP.


NHC and YangPo products satisfy demands for different automobiles. (photographed by Tseng Lung-nan)

Brake Maker Nan Hoang Rides on Biz Upswing to Offer More Clients the Best

Dec 04, 2018

For more than five decades, Nan Hoang Traffic Instrument Co., Ltd (NHC) has been one of the major manufacturers of specialty vehicle friction materials in Taiwan and around the world. Chairman Austin Cheng has been carrying out their “double-arrow developing plan” for this year. In one aspect, through its private label YangPo, NHC aims to adopt a more effective marketing strategy for selling own-...

NAN HOANG TRAFFIC INSTRUMENT CO., LTD.



Insiders' Views

Megvii Technology Founder and CEO Tang Wenbin

Part 1 Megvii Technology Founder Interview: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan

Sep 07, 2018

Using facial recognition to remove security checks and recognizing criminals sounds like technological applications out of a movie, though much of it is already implemented in everyday life. Having been founded for only seven years, Megvii Technology Limited, or more commonly known for its facial recognition and AI application Face++, owns critical technology by combining both, and now, recently ...

FOXCONN TECHNOLOGY


Megvii Technology Founder Interview Part 2: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan</h2>

Megvii Technology Founder Interview Part 2: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan

Sep 07, 2018

Tang Wenbin, founder and CEO of Megvii Technology, will be visiting Taiwan next week, but accepted an overseas interview with Economic Daily News on Sept. 6. This is the second installment of the interview. Aiming for a complete application; forming a city’s “brain” Q: What are the goals and strategy for the next phase? A: When the company first started off, we had to find a way to impl...

FOXCONN TECHNOLOGY


MPN's Editor-at-large Provides Holistic, In-depth Insights into U.S. Market for Powersports</h2><p class='subtitle'>Industry veteran suggests Taiwanese suppliers establish market presence as priority</p>

MPN's Editor-at-large Provides Holistic, In-depth Insights into U.S. Market for Powersports

Industry veteran suggests Taiwanese suppliers establish market presence as priority

May 24, 2018

One of the concurrent events held during the 13th Taiwan International Motorcycle Industry Show (Motorcycle Taiwan 2018), the seminar titled “Turning New U.S. Powersports Business Opportunities” was rounded off with overwhelming acclaim from the audience as a resounding success, mostly thanks to the excellent quality of the lecturers invited, all of whom are seasoned veterans and experts at high ...



Exhibition Highlights

Taipei Int'l Machine Tool Show 2019 Reaching a New Scale</h2>

Taipei Int'l Machine Tool Show 2019 Reaching a New Scale

Feb 21, 2019

Alex Ko, the chairman of Taiwan Association of Machinery Industry, has made an announcement yesterday (February 19th), stating that there will be 1,230 exhibitors using 7,000 booths in total in TIMTOS 2019 starting on March 4th once Hall 2 of Taipei Nangang Exhibition Center is ready for using. With nearly 30% of the growth comparing to the previous show, the scale has boomed to another new recor...


Taiwan Firms Kicks off 2019 at ArabPlast </h2>

Taiwan Firms Kicks off 2019 at ArabPlast

Jan 10, 2019

The biannual ArabPlast 2019 is marked as the most indicative benchmark as the largest trade expo for plastics, petrochemicals and rubber industry in the MENA region. The show kicked off on Jan. 5, attracting 336 exhibitors from 27 countries. Taiwanese exhibitors also attended, led by Taiwan Association of Machinery Industry in a 34-member strong delegation, a size just shy of China and India. ...


2018 AAPEX Post-Show Report</h2>

2018 AAPEX Post-Show Report

Dec 24, 2018

The 2018 edition of Automotive Aftermarket Products Expo (AAPEX) kicked off from Oct. 30 to Nov. 1 at Sands Expo Center; a total of 6,269 exhibitors came from 43 countries/regions, a 4% growth compared to last year’s figures, using up over 5,000 booths. Organizers estimate that over 162,000 professional buyers from approximately 135 countries visited the largest show of its kind in the North Amer...