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View Max Industrial Co., Ltd.

Auto side mirrors, mirror housing etc.

Aug 20, 2014 | By Quincy Liang | VIEW MAX INDUSTRIAL CO., LTD.

Founded in 1992, View Max Industrial Co., Ltd. has grown into the world's largest and most comprehensive supplier of aftermarket (AM) replacement auto mirrors, offering over 10,000 models of side mirrors, upgraded mirror housings, and parts for mainly European and Japanese passenger cars.

Tony Yang, the firm's president, claims that all of his mirrors are approved for the E mark and insists that the key to having a successful and wide-ranging product lineup is never to stop investing in new-product development. “We develop products for almost all European cars under 3,000cc, and our lineup can cover about 80% to 90% of European makes and models," he reports. "In recent years our coverage rate has become even higher, further consolidating our leading position in the line.”

Yang says that his company invests an average of NT$80~100 million (US$2.7~3.3 million) in mold and die development every year and that his mold-development workshops and contractors work on new products every day, striving to equal the quality level of original equipment (OE) suppliers. At least 35 mirror models and hundreds of mirror housings and other items are added to the 500-item catalog every year, and the company is now developing products for Japanese and Korean makes and models so that it can cover more of the global aftermarket

View Max operates three factories employing more than 100 workers in southern Taiwan. According to Yang, hundreds of additional workers are hired by satellite plants to turn out products for the company's major markets in Europe, North America, Latin America, Africa, and Asia.

Company officials believe that top-notch R&D capability is the key to survival in the auto-parts market, and to survive and prosper the firm maintains a highly professional R&D team and invests a very high ratio of its revenue in product development.

View Max has begun developing mirrors for larger vehicles in recent years. It maintains a large inventory that enables it to fill urgent orders. Thanks to its computerized ordering system and sophisticated inventory management, the company claims an on-time delivery rate of 99.9%.


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