cens logo

Automotive HUDs to Exhibit CAGR of 27.3% by 2024: ABI Research

Mar 05, 2015 | By CENS

Head-up displays or HUDs in private or personal vehicles have long been exclusive to upscale cars, having been adopted from military aircrafts to easily display instrumentation on windshields without interrupting a driver's focus on road. Gradually carmakers are introducing HUDs in more popularly-priced vehicles, often as standard equipment. Hence luxury brands are seeking to differentiate their vehicles through the inclusion of digital instrument clusters, with makers focused on high-performance driving demand and safety fueling shipments of HUDs.

news-photoABI Research says that almost one-third of consumer vehicles shipped in 2024 will be equipped with some form of HUD. (photo from Internet)

The capacities and content of these displays will evolve over time to meet the increasing connectivity of consumer vehicles, and to ensure these separate displays are more seamlessly integrated, according to ABI Research, a market intelligence company specializing in global connectivity and emerging technology.

Almost one-third of consumer vehicles shipped in 2024 will be equipped with some form of head-up display (HUD), with the bulk of the growth driven by combiner units, the company forecasts. “The lower manufacturing cost and smaller size of combiner HUDs will make this kind of display viable in smaller and more price sensitive vehicles. This growth will be furthered by an underlying consensus to keep the driver's eyes on the road ahead,” comments James Hodgson, ABI Research's research analyst.

Traditional instrument clusters are being joined by virtual instrument clusters and HUDs in providing drivers with information relating to navigation, on-board audio and inputs from Autonomous Driving Assistant System (ADAS) systems. These displays will demonstrate strong growth, with the proliferation of connected vehicles requiring adaptable and reconfigurable visual interfaces.

There are also considerable design advantages, as heterogenization can be achieved through the simple development of separate user interfaces for a small number of shared displays, rather than the manufacture of various physical controls for different classes of vehicle. Reconfigurable displays allow for further personalization by the end user, opening up various aftermarket opportunities, with consumers being able to purchase new skins and themes for their vehicles. Currently in the international market, main suppliers of HUDs for automotive applications include Bosch, Continental, Denso, Nippon-Seiki and Panasonic.

These displays are also likely to become more specialized in content, ABI Research says. One solution is to reduce the number of displays in the vehicle, such as in the 2014 Audi TT, which discarded the traditional HUD screen in favor of a virtual instrument cluster. However, there is still scope for multiple displays to be included in a single vehicle. “The key lies in adapting each display for a specific role. The most likely outcome is a situation in which a HUD serves to augment the driver's appreciation of what is unfolding outside of the vehicle, a digital instrument cluster provides critical information relating to the vehicle itself, while the head unit display becomes more geared towards entertaining the front passenger rather than assisting the driver,” Hodgson explains.


Industry In-Focus

Taiwan's Metal Forming Machinery Industry Outlook in 2019 </h2>

Taiwan's Metal Forming Machinery Industry Outlook in 2019

Feb 15, 2019

Taiwan Association of Machinery Industry Metal Forming Machinery Committee Chairman and Forwell Precision Machinery Company President Hsiao Wen-long touched base on Taiwan’s metal forming machinery industry scene at the 2019 Taipei Int'l Machine Tool Show pre-show press conference. The 2019 Taipei Int'l Machine Tool Show (TIMTOS) is slated to kick off on March 4 to March 9 at Taipei World Trad...


Milling Head Parts Producer Kaen Gong Yang Offers Only the Best</h2>

Milling Head Parts Producer Kaen Gong Yang Offers Only the Best

Feb 15, 2019

Kaen Gong Yang Machinery Co., Ltd., founded in 2018, is a subsidiary under milling head heavyweight Gong Yang Machinery Co., Ltd., professionally manufacturing CNC series milling heads, universal milling heads, extension heads, 90° milling heads, angular milling heads, coupling heads and vertical and horizontal heads, as well as customizable options. Among those products are the firm’s “automa...

KAEN GONG YANG MACHINERY CO., LTD


Hand Tool Trends: Cautious but Hopeful of 2019 Outlook?</h2>

Hand Tool Trends: Cautious but Hopeful of 2019 Outlook?

Jan 29, 2019

Taiwan’s hand tools industry has always enjoyed a positive global reputation, thanks to industry members’ strive to improve and refine their products in face of an increasingly, competitive industry. In 2018, the island’s hand tool production kicked off to a slow start, as it was coming back from 2017’s fourth quarter boom season; the first quarter produced NTD$16.1 billion, a slight 2.7% decr...



Industry Reports

Taiwan's Metal Forming Machinery Industry Outlook in 2019 </h2>

Taiwan's Metal Forming Machinery Industry Outlook in 2019

Feb 15, 2019

Taiwan Association of Machinery Industry Metal Forming Machinery Committee Chairman and Forwell Precision Machinery Company President Hsiao Wen-long touched base on Taiwan’s metal forming machinery industry scene at the 2019 Taipei Int'l Machine Tool Show pre-show press conference. The 2019 Taipei Int'l Machine Tool Show (TIMTOS) is slated to kick off on March 4 to March 9 at Taipei World Trad...


Hand Tool Trends: Cautious but Hopeful of 2019 Outlook?</h2>

Hand Tool Trends: Cautious but Hopeful of 2019 Outlook?

Jan 29, 2019

Taiwan’s hand tools industry has always enjoyed a positive global reputation, thanks to industry members’ strive to improve and refine their products in face of an increasingly, competitive industry. In 2018, the island’s hand tool production kicked off to a slow start, as it was coming back from 2017’s fourth quarter boom season; the first quarter produced NTD$16.1 billion, a slight 2.7% decr...


Electric Cars Under Taiwanese Supply Chains Expect to See Huge Demand</h2>

Electric Cars Under Taiwanese Supply Chains Expect to See Huge Demand

Jan 16, 2019

Electric cars are expected to enter a fast-growth period this year – media reports indicated that traditional automotive heavyweight Hota Industrial Mfg has seen a huge increase of orders from one of its major clients, Tesla Inc. Reports indicate that Tesla is likely to become Hota’s biggest client this year should the rumors turn out true. Also, Ford’s electric cars is currently in its mass p...



Supplier News

Milling Head Parts Producer Kaen Gong Yang Offers Only the Best</h2>

Milling Head Parts Producer Kaen Gong Yang Offers Only the Best

Feb 15, 2019

Kaen Gong Yang Machinery Co., Ltd., founded in 2018, is a subsidiary under milling head heavyweight Gong Yang Machinery Co., Ltd., professionally manufacturing CNC series milling heads, universal milling heads, extension heads, 90° milling heads, angular milling heads, coupling heads and vertical and horizontal heads, as well as customizable options. Among those products are the firm’s “automa...

KAEN GONG YANG MACHINERY CO., LTD


Antrc Industrial Corp. offers bumpers, parts, decoration strips, skid plates, radiator, radiator grill, headlights and rear lights and will be exhibiting at Automechanika Shanghai to tap into the Asian markets. (photo courtesy of Antrc Industrial Corp.)

Antrc Industrial Corp. Aims for High-End Auto Parts Industry for Asian Markets

Dec 05, 2018

Antrc Industrial Corp. focuses on manufacturing plastic parts, metal parts and other automotive parts in the aftermarket industry. The firm can roll out parts and products that match with customers’ needs and the industry pulse in this changing and competitive market. Having deep roots in the AM industry, Antrc can deliver with its complete supply chain, from designing, molding making and finally...

ANTRC INDUSTRIAL CORP.


NHC and YangPo products satisfy demands for different automobiles. (photographed by Tseng Lung-nan)

Brake Maker Nan Hoang Rides on Biz Upswing to Offer More Clients the Best

Dec 04, 2018

For more than five decades, Nan Hoang Traffic Instrument Co., Ltd (NHC) has been one of the major manufacturers of specialty vehicle friction materials in Taiwan and around the world. Chairman Austin Cheng has been carrying out their “double-arrow developing plan” for this year. In one aspect, through its private label YangPo, NHC aims to adopt a more effective marketing strategy for selling own-...

NAN HOANG TRAFFIC INSTRUMENT CO., LTD.



Insiders' Views

Megvii Technology Founder and CEO Tang Wenbin

Part 1 Megvii Technology Founder Interview: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan

Sep 07, 2018

Using facial recognition to remove security checks and recognizing criminals sounds like technological applications out of a movie, though much of it is already implemented in everyday life. Having been founded for only seven years, Megvii Technology Limited, or more commonly known for its facial recognition and AI application Face++, owns critical technology by combining both, and now, recently ...

FOXCONN TECHNOLOGY


Megvii Technology Founder Interview Part 2: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan</h2>

Megvii Technology Founder Interview Part 2: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan

Sep 07, 2018

Tang Wenbin, founder and CEO of Megvii Technology, will be visiting Taiwan next week, but accepted an overseas interview with Economic Daily News on Sept. 6. This is the second installment of the interview. Aiming for a complete application; forming a city’s “brain” Q: What are the goals and strategy for the next phase? A: When the company first started off, we had to find a way to impl...

FOXCONN TECHNOLOGY


MPN's Editor-at-large Provides Holistic, In-depth Insights into U.S. Market for Powersports</h2><p class='subtitle'>Industry veteran suggests Taiwanese suppliers establish market presence as priority</p>

MPN's Editor-at-large Provides Holistic, In-depth Insights into U.S. Market for Powersports

Industry veteran suggests Taiwanese suppliers establish market presence as priority

May 24, 2018

One of the concurrent events held during the 13th Taiwan International Motorcycle Industry Show (Motorcycle Taiwan 2018), the seminar titled “Turning New U.S. Powersports Business Opportunities” was rounded off with overwhelming acclaim from the audience as a resounding success, mostly thanks to the excellent quality of the lecturers invited, all of whom are seasoned veterans and experts at high ...



Exhibition Highlights

Taiwan Firms Kicks off 2019 at ArabPlast </h2>

Taiwan Firms Kicks off 2019 at ArabPlast

Jan 10, 2019

The biannual ArabPlast 2019 is marked as the most indicative benchmark as the largest trade expo for plastics, petrochemicals and rubber industry in the MENA region. The show kicked off on Jan. 5, attracting 336 exhibitors from 27 countries. Taiwanese exhibitors also attended, led by Taiwan Association of Machinery Industry in a 34-member strong delegation, a size just shy of China and India. ...


2018 AAPEX Post-Show Report</h2>

2018 AAPEX Post-Show Report

Dec 24, 2018

The 2018 edition of Automotive Aftermarket Products Expo (AAPEX) kicked off from Oct. 30 to Nov. 1 at Sands Expo Center; a total of 6,269 exhibitors came from 43 countries/regions, a 4% growth compared to last year’s figures, using up over 5,000 booths. Organizers estimate that over 162,000 professional buyers from approximately 135 countries visited the largest show of its kind in the North Amer...


Source: show organizer

The 19th Fastener Trade Show Suzhou - China's leading one-stop purchasing platform for fasteners, machinery and supporting products

Dec 05, 2018

As a large international fastener specialized exhibition, the 19th Fastener Trade Show Suzhou will connect the upstream and downstream of fastener manufacturing industry. Focusing on end users and building a global fastener trade platform are the highlights of the show. The 17th Fastener Trade Show Suzhou, successfully held during 26-28 October 2017, was highly praised by exhibitors and visito...