cens logo

Newly-named Sanyang Motor Announces Biz Policies and Plans

Mar 09, 2015 | By Quincy Liang

Sanyang Motor's new management team (from left): vice chairman Wu Chin-yuan, chairman Walter Chang, and president Chang Yung-chieh. (photo from UDN)

Sanyang Motor's new management team (from left): vice chairman Wu Chin-yuan, chairman Walter Chang, and president Chang Yung-chieh. (photo from UDN)

The new management team of Sanyang Motor Co., Ltd. (maker of SYM branded motor scooters in Taiwan and formerly Sanyang Industry Co., Ltd.) recently announced several developments at a press conference, including its new English corporate title and new policies. The press conference was the first since the new management team took over the helm in July, 2014.

Sanyang remains as its Chinese corporate title, but the English name is now Sanyang Motor instead of Sanyang Industry, implying the maker's plans to be involved in developing automotive vehicle  businesses. In addition to its SYM-branded powered two-wheeler (PTW) business, Sanyang Motor has been assembling in Taiwan Hyundais for many years, having previously assembled Hondas on the island.

Regarding the company's future development, Sanyang Motor chairman Walter Chang said the firm will continue to focus on R&D, production and sales of PTWs in both local and overseas markets, with the company also to grow its automotive or 4-wheel division related to  vehicle assembly and sales of international nameplates.

At the press conference, Chang emotionally recalled his father K.A. Chang founding about 60 years ago the firm that focused on producing bicycle dynamo lights, then transformed into production of Honda motorcycles and cars, thanks to an indirect but personal association with Honda founder Soichiro Honda. About 30 years ago, Chang said, Sanyang Motor was once a top-10  enterprise in Taiwan but business development stagnated for a very long period to have allowed rivals gradually pull ahead. Feeling obliged, Chang added that he accepted incumbent vice chairman Wu Chin-yuan's invitation to take the helm as new chairman.

SYM will soon launch its new SB-300 motorcycle. (photo from UDN)SYM will soon launch its new SB-300 motorcycle. (photo from UDN)

Eight months after Sanyang Motor under the new management team, the firm has begun showing some results from intensive restructuring. For example, Chang said, sales of Hyundais in Taiwan hit record high volumes in December 2014 and January 2015; while Sanyang Motor has also completed inventory adjustment at distributors, hence effectively upgrading morale of SYM-brand PTW distributors in Taiwan to see monthly sales volume gradually climbing.

Optimistic about 2015 sales, Chang said overall new-car sales in Taiwan are expected to remain  high to be similar to 2014's, about 420,000 units. Alongside stable business development and thanks to perception of rising quality and brand image by  local consumers, Sanyang Motor is expected to gain an increasingly higher market share in the domestic automobile market.

Regarding PTW business, Chang predicts overall domestic PTW sales volume to hover about 700,000 units in 2015, of which sales of bigger-displacement models (larger than 250cc) are forecast to enjoy the highest growth thanks to the opening of more roads in Taiwan to "yellow license plated" (over-250cc) and "red license plated" (over-550cc) motorbikes.

Sanyang Motor assembles Hyundai passenger cars in Taiwan, and sales of Hyundais on the island have been stably increasing in recent years. (photo from UDN)
Sanyang Motor assembles Hyundai passenger cars in Taiwan, and sales of Hyundais on the island have been stably increasing in recent years. (photo from UDN)

As result of changing motorbike market structure,  Chang said that SYM will soon announce its SB-300 model: the "Wild Wolf", once the most popular, iconic motorcycle in Taiwan before the introduction of Vespa-like scooters. In addition, SYM will also continue to promote yellow- and red-plated models in 2015.

Sanyang Motor also plans to move its "strategic headquarters" into a new building in Neihu, a northeast area in Taipei, also the original location where chairman Chang's father started his career. The new building will also house a flagship demonstration center for Hyundais.

Sanyang Motor's Vehicle Sales in Taiwan (2011-2014)

Car (Hyundai)
Source: MOTC

Industry In-Focus

SINOSTEEL Corporation: Rising price in Steel</h2>

SINOSTEEL Corporation: Rising price in Steel

Jun 05, 2020

Brazil’s new crown pneumonia epidemic has rapidly increased. Brazil’s Vale, the world’s largest iron ore producer, is facing an out-of-control impact. The market is worried that iron ore production and sales will be affected. new highs. Experts from Sinosteel (2002) evaluated that steel prices will rise steadily under the effect of rising costs, with a promising outlook. According to a legal p...

Apple Invests Millions in LED Plant in Taiwan</h2>

Apple Invests Millions in LED Plant in Taiwan

Jun 01, 2020

Apple is considering to invest over US$330 million in a factory in northern Taiwan to manufacture both LED and micro-LED displays for its iPhones, iPads, MacBooks, and other new devices. Apple is teaming up on the new factory with Epistar, Taiwan's top LED producer, and Taiwanese LCD panel maker, AU Optronics. The plant will be located in the Longtan branch of the Hsinchu Science Park and Appl...

Taiwan Machinery Was Applauded in COVID-19</h2>

Taiwan Machinery Was Applauded in COVID-19

May 18, 2020

What the epidemic showed was the amazing flexibility of Taiwan's machine tool industry. Taiwan, which has allowed the semiconductor industry to specialize in the past, has finally realized that these machine tool industries with amazing strength are the "invisible champions" of Taiwan's economy. In early February, three companies -- Habor Precision, Tongtai Machine & Tool and Taiwan Takisawa -...

Industry Reports

K, the leading global plastic and rubber trade fair (Photo courtesy of Messe Düsseldorf/ctillmann)

K, The World's Leading Trade Fair for Plastic and Rubber Industry

Jul 24, 2020

2019 K Show, the leading global trade fair for the plastics and rubber industry, had been held in Düsseldorf on 16-23 October, 2019. There were 3,330 exhibitors from 63 nations proved impressively: plastics continue to be an innovative, indispensable material. But they also unanimously underscored the necessity of having operational circular economies along the complete material chain and to this...

Photo courtesy of CENS

Digital Healthcare & Technology at the Heart of Las Vegas CES 2020

Jul 14, 2020

■ Hubert Chih The number of healthcare exhibitors at the 2020 CES in Las Vegas increased significantly by 23% from 2019. According to the analysis and report by the CES organizer, digital healthcare and technology were the focus in the healthcare exhibition. In addition to the continued expansion of healthcare coverage, the reduction of healthcare costs, the improvement of effectiveness and th...

The Taiwan Hardware Show sees global buyer attendance. (Photo provided by Kaigo Co.)

Taiwan's Hand Tools Seeking Opportunities Amid Global Crisis

Jul 10, 2020

Due to the COVID-19 pandemic sweeping the globe, most of the international hardware shows slated for this year has been moved to 2021. However, as Taiwan’s efforts combating the new virus has proven to be successful, the 2020 Taiwan Hardware Show (THS) will continue as scheduled, beginning on Oct. 13 and ending on the 15th at the Taichung International Exhibition Center, thus becoming the only sh...

Supplier News

With professional technics and rigorous quality control, Kung Hsing gains high-reputation in the industry</h2>

With professional technics and rigorous quality control, Kung Hsing gains high-reputation in the industry

Jul 23, 2020

Kung Hsing Plastic Machinery Co., LTD., founded in 1972, is the brainchild of the company President Tsai Chin-lien’s over 48 years of experience in designing and producing extrusion machines. The firm stood by its belief to uphold integrity and offer the best quality and services, eventually becoming a leader in the extrusion machinery industry in Taiwan. Kung Hsing currently has two factories; t...




Jul 21, 2020

■ Tseng Lung-nan Intype Enterprise has built up 55 years of experience in producing extruders, though the firm is placing greater consideration on rapidly degrading of the global environment. In the past 20 years, Intype has become an active contributor to building up a global ecosystem, enabling them to reuse the products manufactured by their own extruders and avoid further waste. The firm t...


YFCM Carbon Fiber Driveshaft Lauded in the field of Modified Cars for its Flexibility </h2>

YFCM Carbon Fiber Driveshaft Lauded in the field of Modified Cars for its Flexibility

Jul 14, 2020

■Hsiao Yung-le Yifeng Technology Co., Ltd. specializes in the research and development of carbon fiber transmission shafts and the manufacture of carbon fiber related products.The carbon fiber material has the characteristics of lightweight, impact resistance, fatigue resistance, and corrosion, and chemical stability is quite high. The product type is increasing in the extensive range with an ...


Insiders' Views

Caption: Pictured from front row, third right, Changhua County Government Economic Affairs Department Director Liu Yu-ping, County Magistrate Wang Huei-mei, Secretary Chen Bo-tsun pose in front of the exhibition booth. (Photo provided by CHCIA)

Changhua County Government Shores up Biz-Matching to Global Buyers

Nov 18, 2019

■Yang Feng-Chun In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets. An ex...

Paul Master offers high-quality chassis and engines parts for passenger cars, trucks, and industrial trucks. (Photo courtesy of Paul Master)

Paul Master Builds Reputation with Auto Chassis and Engine Parts

Nov 18, 2019

Founded in 1980, Paul Master Auto Parts Co. is headquartered in Taiwan, a professional manufacturer of chassis and engines parts for passenger cars, trucks, and industrial trucks including forklifts. General Manager Terry Liang said the company has its own professional design department, which provides customized products and specifications for global buyers, including automobile steering and...


Nan Hoang Traffic Instrument Co., Ltd.</h2><p class='subtitle'>Taiwan First brakes Technology Co., Ltd. </p>

Nan Hoang Traffic Instrument Co., Ltd.

Taiwan First brakes Technology Co., Ltd.

Sep 04, 2019

Nan Hoang Traffic Instrument Co., Ltd is one of the major manufacturers of automobile friction materials in Taiwan and globally. Chairman Austin Cheng has implemented the double-arrow strategy this year - own brand of “YangPo” is adopted to focus on global channels while the “NHC brand focuses on improving market shares in global markets, such as Europe, America, Asia, Australia, and the Middle E...

Exhibition Highlights

Koelnmesse (Beijing) Co., Ltd.

Announcement on Postponement of China International Hardware Show 2020 (CIHS 2020)

Jul 10, 2020

In view of the continuous spreading of COVID-19 all over the world and the latest epidemic prevention requirements of China and the government of Shanghai, in order to guarantee the health and safety of exhibitors, purchasers and professional visitors, China National Hardware Association and Koelnmesse have prudently decided to postpone China International Hardware Show 2020 (CIHS 2020) from Augu...

Automechanika Shanghai 2020 creates channels for cross-sector collaboration</h2>

Automechanika Shanghai 2020 creates channels for cross-sector collaboration

Jun 16, 2020

This year, Automechanika Shanghai continues to serve the entire automotive value chain by offering opportunities for information exchange, marketing, trade and education. Both vertically and horizontally, from OE, vehicle production to the aftermarket, it incorporates all elements of manufacturing, supply networks, services, new business models and information technology. Companies across the...

Messe Frankfurt (Shanghai) Co Ltd

CAPAS defers to 2021

Apr 20, 2020

Following the Chinese Government’s initiatives to prevent and control the COVID-19 outbreak, the organisers of the Chengdu International Trade Fair for Automotive Parts and Aftermarket Services (CAPAS) have announced the defer of the show’s 2020 edition. The fair, originally scheduled from 21 to 23 May 2020, will now be held from 20 to 22 May 2021. In China, the State Council issued an announc...