cens logo

How Several Taiwanese Lighting Makers Enhance Competitiveness with Better Design and Efficient Production

One has many patented and award-winning products

Mar 13, 2015 | By Ken Liu

Compiled by KEN LIU

Taiwanese lighting manufacturers are sharpening competitive edge by rolling out unique products, deploying manufacturing techniques with raised efficiency or expanding market scope, efforts of which have resulted in gains for many. Among them are Home Resource Industrial Co., Ltd., Paul-Yu Industrial Corp., and Zhong Shan Kai Jia Lighting Co., Ltd.

Home Resource Industrial Co., Ltd.

Home Resource Chairman Sam Chen (the first from left)is leading his company to shoot for market share in Taiwan.Home Resource Chairman Sam Chen (the first from left)is leading his company to shoot for market share in Taiwan.
Home Resource, a winner of the 2008 Red Dot Design Award of Germany, has been vigorously building its own brand by promoting an eponymous line of lighting products at high-profile chain stores across Taiwan, like B&Q, Tsann Kuen, E-Life Mall, Working House, Carrefour, A Mart, and Showba.

Also aware of the importance of public relations and building goodwill via sponsoring leisure activities, the company has organized Home Resource Cup golf tourney for 18 years specifically for its distributors and contractors as means to strengthen partnerships.

Founded in 1988 in Taiwan, Home Resource had begun a program to build sales on the island in 2009 after making its brand recognized in 60 countries, being mainly a supplier of LED outdoor-lighting and mood-lighting.

Over the past two decades, the company has achieved a solid track record, having won the Red Dot Design Award of Germany, Excellent Quality Award of Spain, and Good Design Product of Taiwan, as well as around 40 patents in European Union, 10 in the United States and over 200 in China.

Among the award-winning products include the TLED-381 Reishi LED light and CLED-002K Iced LED light, the Penguin LED desklamp, the Mushroom LED portable lamp, the JD Light multifunctional lamp, and a wirelessly-recharging table lamp.

The Iced LED is a portable, multi-functional LED light emitting white light normally as well as RGB mode for mood light. Its iceberg shape emits rainbow colored reflection, with the speaker and FM radio powered by dry-cell battery or USB cable.

The Reishi LED emits white and RGB illumination to create a colorful, changeable atmosphere for home.

The 1.8W Penguin desk lamp needs only 3 AA batteries to work for eight hours, with high brightness and 6000K color temperature to offer fatigue-free light for reading. Besides, the cordless lamp doubles as a portable emergency lamp.

The Mushroom lamp, weighing only 400 grams and cartoonishly shaped for effect, has triple power supply modes: AA battery, USB and transformer.

The JD Light multifunctional lamp is patented for being rechargeable with its dedicated 12V battery pack or cigarette lighter receptacle for excellent portability. Recharging takes around 12 hours to enable 10 hours of operation of a single side or half that to light both sides.

The wirelessly-recharging table lamp for mobile phones incorporates the Qi inductive power standard developed by the Wireless Power Consortium to transmit inductive electricity over distances of up to 4 cm. Mobile phones that can be recharged by the lamp include Samsung, Nokia, HTC, Google LG, LG, Sharp, Iphone, Xiaomi, and Asus. 

The lamp has 12 0.5W SMD 5630 white LEDs to emit 380 lumens of 4000K white light, with also a 9W nightlight.

All these unique lights have been developed based on the company's adoption of the well-known “blue ocean” strategy, which underscores product differentiation and market segmentation.

In 1992, the company was the first lighting maker in Taiwan to migrate to China to open a branch in Ningbo in the coastal province of Zhejiang, and then 12 years later set up a factory in Dongguan, Guangdong Province to make LED lighting fixtures, becoming the first of its kind to do so in China, where it runs a showroom of some 4,500 square meters.

Implementing management system in accordance with the ISO9001:2000 international standard and supplying products meeting GS/TUV, CE, ETL, cUL electrical safety standards, Home Resource in recent years has been working to evolve into an all-round lighting provider by also offering services as goods inspection, materials sourcing, payment, and business consolidation.

Paul-Yu Industrial Corp.
Paul-Yu makes lanterns out of a wide variety of exotic materials.Paul-Yu makes lanterns out of a wide variety of exotic materials.
Paul-Yu Industrial Corp. is a lighting maker with a difference. Company founder, Paul Yu, a former high-school fine arts teacher, knows well the recipe to make appealing products: design as if to turn products into art by applying various natural or artificial materials. His business philosophy is simple and useful: “Enhance artistic value in products as key to commercial success.”

Paul-Yu makes lanterns painted with calligraphy and motifs of Chinese and Japanese origin, along with Western themes. For children, its lamps come with fuzzy, warm motifs.

Besides using a variety of artistic motifs, the company adopts virtually endless materials, over 10,000 kinds, in combinations to create a line of products, including for examples paper, wood, foliage, stone, rattan, seashell, copper, iron, ceramic, PVC, polyresin, glass, bamboo, cloth etc.

The company sources materials from countries known for exotic origin, enabling designers to render ethnic themes and flavors in lamps. It buys calico from France, botanic paper and coco bark from the Philippines, and cotton paper from Taiwan.

At lighting trade shows worldwide, Paul-Yu always captures the attention of visitors with  craftsmanship obviously embodied in decorative lanterns made out of these materials and painted with artistic motifs and calligraphy.

At international trade fairs, the firm usually curtains exhibits to showcase unique and striking products to VIP buyers, which also keeps them focused on products to minimize disturbances from window-shoppers.

“Our catchy products never fail to attract all kinds of visitors, which is a positive sign; but we don't want our salespeople interrupted by the merely curious, who likely can't help to ask questions about our artistic designs,” Yu explains.

The company has introduced over 10,000 designs of decorative lamps over the past three decades since its establishment in 1978.

The heart and soul of the company is its 10-member design team, including Yu himself, and one specialist each in France and Britain, with the majority of designers working in the Philippines.

The company's lamps meet some 40 quality specifications and safety requirements, including CE, GS, and UL, making them marketable in over 82 countries including the United States, Europe, and Japan. In 70 nations, its products are available under the “TAROGO” brand (named after a national park in Taiwan), mostly in Europe and North America. It ships about 1,500 containers annually. 
In keeping with the green spirit, many of the lanterns displayed by Paul-Yu at trade fairs come with compact fluorescent and LED bulbs.

Paul-Yu makes all its products in the Philippines at the four factories inside the Mactan Export Processing Zone in Cebu, with 10 subcontractors outside the zone. The company's Filipino operations have integrated production capable of metal-wire processing, molding, electroplating, lacquer mixing, and package design. Its subsidiary, Paul-Yu Philippines Corp., is now one of the biggest makers of household decorative lighting, household decorative articles, and furnishing in Asia.

Zhong Shan Kaijia
Zhong Shan Kai Jia uses efficient production equipment to make its products.Zhong Shan Kai Jia uses efficient production equipment to make its products.
Zhong Shan Kaijia, founded in 1976 in Taiwan and transplanted to China in 1990, specializes in recessed lights, ceiling lamps, outdoor lanterns, metal chandeliers, poly-resin lights, wall lamps and street lamps.

The company designs all its products in-house, having won over 100 patents in China. Heading  the company's strong design team is the chairman, Jackie Chen, who had worked as mold-making apprentice until opening his lighting business. With the mold-making experience, I'm capable of designing molds for new products with fairly low failure rate and we spend around NT$50 million (US$1.6 million) on molding, said Chen.

His company has begun using 3D printers to turn out prototypes before building molds for volume production, a means that Chen says has significantly helped minimize development of  unwanted products.

Kaijia's products feature simple exterior, functionality in addition to easy installation. One of its latest LED recessed lamps, for instance, comes with slim exterior to eliminate need to build a recess in ceiling to install the light. Users simply connect the two wires to the existing  wires in a ceiling to complete the installation.

Also the light has precisely fitting parts to enable users to unmistakably assemble and install the light; while the QR code on the LEDs provides customers with clear information on origin of the chips.

Like most of its competitors, the company has integrated lighting fixtures with LEDs. High-voltage LEDs allow the company to reduce size of lighting fixtures due to the high-voltage circuitry that eliminates bulky transformer. Taiwan-made lens with matte finish allows the lamp to evenly emit non-glare light.

Motivated by eco-sensitive trend, the company hasalso begun supplying streetlights powered by solar panels and controlled by sensors.

The company runs a factory on 777,000-square-feet in a campus at Nan Lang Town in Zhong Shan City, Guangdong Province, China, including a poly-resin, a metal-tube bending, and a painting facility, which emply some 300 workers doing molding and various processing. An automated paint-coating line costing some NT$50 million (US$1.6 million) has helped the company to trim labor cost.

The ISO9002-certified company has over 15 years experience in  poly-resin processing to have built solid reputation the field. Its paint facilities meet ISO14000 standard and its electroplating uses the RoHS-compliant hexavalent chromium materials.

Besides completing 70 percent of production in-house, including defect inspection, Kai Jia has spent around NT$5 million (US$151,000) computerizing management systems, including installation of enterprise resource planning (ERP). Its high management standard is also evident in its employee dormitory, now touted as role model of  manufacturers in Zhongshan City for superior hygiene and organization.

It also upholds high eco-standards to run a waste-recycling facility to process waste generated during manufacture into reusable materials.

Europe is the company's major export destination, with Russia and the Middle East playing minor roles. The company has authorized dealers in Sweden, Norway and Greece.

Supplier News

(Electric Vehicle-Photo courtesy of CENS)

Microtest: Precise, Reliable, and Always Improving

Oct 16, 2020

Eyes Stake in 5G Industry with Impedance Analyzer 6632 With greater demand for electronics and manufacturers' need for more precise and diverse applications than before, testing equipment that ensures the reliability, safety, and quality of parts are in hot demand. Founded in 1993, Microtest Corp. is a professional maker and developer of high precision and automatic testing and measurement ins...

(Photo courtesy of Ho Shuan Enterprise Co., Ltd.)

Ho Shuan is Your Choice for Educational Furniture and More

Oct 16, 2020

Insisting that its customers are always a top priority, Ho Shuan Enterprise Co., Ltd.'s R&D team provides the best educational furniture and peripherals, computer tables, and desks to meet all customer requirements. Established in 1986, Ho Shuan has experienced recent sluggish local market performance, but eventually rebounded and came back better than ever. Despite difficulties, the firm neve...


(S16-M01 Short Swivel-Handle Cabinet, photo courtesy of Chyn Fuh Enterprise)

Chyn Fuh: A Quality OA Metal Furniture Maker

Oct 16, 2020

Chyn Fuh Enterprise, founded in 1993, entered the market with the sole aim of offering other OA metal furniture options for customers. Since its inception, Chyn Fuh has focused on designing and producing OA metal furniture, providing various office use products, including file cabinets, storage cabinets, office desks, and different assistive metal products. Chyn Fuh partook in many government ...


Industry In-Focus

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...

China's Strong Auto Market to Buoy Taiwan's Related Industries</h2>

China's Strong Auto Market to Buoy Taiwan's Related Industries

Oct 19, 2020

Taiwan's auto parts market has seen positive impacts as the Chinese automotive market continues to grow in its sixth consecutive month. Hotai Motors and Yulon Nissan Motor are the two significant firms enjoying the leverage. The island's related industries are benefiting from the strong performance of China's automotive market. Industry members say as long as competitive Taiwanese firms mainta...

Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions</h2>

Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions

Oct 19, 2020

Industry experts expect to see challenging times ahead for production in the foundry sector, forecasting that the current situation will not let up in the short-term and warns of unbalanced supply-demand next year. During the pre-pandemic era, IC design firms say clients usually made urgent orders to avoid having to manage inventory. Yet, considering limited foundry production volume, clients ...

Industry Reports

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...

(File cabinets, photo courtesy of Chyn Fuh Enterprise Co., Ltd.)

Taiwan's Furniture Industry Amid the COVID-19 Pandemic

Oct 16, 2020

The COVID-19 pandemic has deeply affected global and Taiwan's political and economic landscapes. Unlike some industries, the furniture sector did not escape unscathed, facing a squeeze from management and costs. While Taiwan continues to implement a stable, successful outbreak response, the industry has also misjudged the economic downturn duration. The furniture industry has yet to fully recover...

2020 Energy Vision Summit for Green Energy to Kick off in Nov.</h2>

2020 Energy Vision Summit for Green Energy to Kick off in Nov.

Oct 14, 2020

The Taiwanese government has pledged to lead the effort in further developing the sustainable green economy, which is among the sectors highlighted in the Tsai administration's "5+2 Innovative Industries Initiative." Economic Daily News is hosting the "2020 Energy Vision Summit - Green Energy 2.0" on November 11. As one of the government's core policies, improving the island's energy self-suff...

Insiders' Views

Caption: Pictured from front row, third right, Changhua County Government Economic Affairs Department Director Liu Yu-ping, County Magistrate Wang Huei-mei, Secretary Chen Bo-tsun pose in front of the exhibition booth. (Photo provided by CHCIA)

Changhua County Government Shores up Biz-Matching to Global Buyers

Nov 18, 2019

■Yang Feng-Chun In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets. An ex...

Paul Master offers high-quality chassis and engines parts for passenger cars, trucks, and industrial trucks. (Photo courtesy of Paul Master)

Paul Master Builds Reputation with Auto Chassis and Engine Parts

Nov 18, 2019

Founded in 1980, Paul Master Auto Parts Co. is headquartered in Taiwan, a professional manufacturer of chassis and engines parts for passenger cars, trucks, and industrial trucks including forklifts. General Manager Terry Liang said the company has its own professional design department, which provides customized products and specifications for global buyers, including automobile steering and...


Nan Hoang Traffic Instrument Co., Ltd.</h2><p class='subtitle'>Taiwan First brakes Technology Co., Ltd. </p>

Nan Hoang Traffic Instrument Co., Ltd.

Taiwan First brakes Technology Co., Ltd.

Sep 04, 2019

Nan Hoang Traffic Instrument Co., Ltd is one of the major manufacturers of automobile friction materials in Taiwan and globally. Chairman Austin Cheng has implemented the double-arrow strategy this year - own brand of “YangPo” is adopted to focus on global channels while the “NHC brand focuses on improving market shares in global markets, such as Europe, America, Asia, Australia, and the Middle E...

Exhibition Highlights

Gearing up for Post-COVID Recovery, THS Coming Soon in October</h2>

Gearing up for Post-COVID Recovery, THS Coming Soon in October

Oct 07, 2020

As the only hardware and hand tools trade show taking place this year globally, the three-day Taiwan Hardware Show (THS) will soon kick off on 13th October at the Taichung International Exhibition Center. Positive industry outlook for the post COVID-19 era has led to over 370 companies signing up as exhibitors, in a bid to gear up for a long-awaited economic recovery and plan the next strategic m...

Stable Development and Popular Fastener Show in China</h2>

Stable Development and Popular Fastener Show in China

Sep 11, 2020

Driven by market prospects, domestic and international exhibitors actively prepare International Fastener Show China in Shanghai on November 3-5, 2020. Suffering from global epidemic and quarantine nearly half year, exhibitions are hot and popular in mainland China. Thousands of visitors join and visit the exhibitions with inquiries, and are eager to know new technology. Domestic and inter...

2020 Medical Taiwan to Host In-Person and Virtual Events</h2>

2020 Medical Taiwan to Host In-Person and Virtual Events

Sep 10, 2020

2020 Medical Taiwan is slated to kick off on Oct. 15 to Oct 17 at Nangang Exhibition Hall 2. Aside from events at the show, show organizer Taiwan External Trade Development Council (TAITRA) is also hosting the “Medical Taiwan Virtual” online edition at the same time due to travel restrictions impacted by the COVID-19 pandemic. The virtual edition will present 200 exhibitors and over 700 medic...