cens logo

MIFF 2015 Rounds Off with US$865 M. in On-Site Orders amid Growth Slowdown of Emerging Economies

Over 18,000 buyers and visitors were present to drive business opportunities at the venue

Apr 15, 2015 | By Steve Chuang

Despite IMF (International Monetary Fund)'s latest report on global economic growth forecasts casting shadow to outlooks in emerging markets, which shows the overall GDP growth rate in emerging countries, including China, Brazil and Russia, to slow to 4.3% and 4.7% in 2015 and 2016, respectively, the Malaysian International Furniture Fair (MIFF) 2015, reportedly the Southeast Asia's biggest furniture trade fair by size and wrapped up on March 7, still saw around US$865 million of on-spot orders generated during its five-day run beginning on March 3.

MIFF 2015 opened March 3-7 at the Putra World Trade Centre and Malaysian Exhibition and Convention Centre in Malaysia. (photo courtesy of UBM Malaysia)MIFF 2015 opened March 3-7 at the Putra World Trade Centre and Malaysian Exhibition and Convention Centre in Malaysia. (photo courtesy of UBM Malaysia)

Organized by UBM Malaysia, this year's MIFF kicked off the furniture buying season in Asia by gathering 508 exhibitors from 15 countries at the Putra World Trade Centre and Malaysian Exhibition and Convention Centre, with 10% or so of which being first-time exhibitors.

The upbeat mood and busy networking in the trading halls were buoyed by quality buyers and the strong presence of first-time buyers making up a third of around 18,000 attendees from 130 countries and regions.

Last year, the show, renowned as a quality and value-priced market place with extensive exhibits relating to furniture, recorded US$892 million orders with nearly 20,000 buyers and visitors from141 countries and regions.

According to the organizer, buyer traffic to MIFF 2015 was relatively steady from the following regions: North America, Middle East, Australasia, South Asia, Southeast Asia, East Asia and Latin America, except Europe and Africa, from which buyers decreased in number, especially those from Russia, Ukraine and the Ebola-stricken West African states.

Over 18,000 professional buyers and visitors from 130 countries and regions were present at the show. (photo courtesy of UBM Malaysia)Over 18,000 professional buyers and visitors from 130 countries and regions were present at the show. (photo courtesy of UBM Malaysia)

Despite concerns over the surging US dollar and slump in crude oil prices, exhibitors were generally upbeat and satisfied with this year's MIFF, as high quality buyers continued to dictate orders and first-time attendees drove new business.

As reported by the organizer, Tey Lay Hui, managing director of Malaysia's Home Best, who secured higher sales than last year, said: “Buyers from over 50 countries visited us and over 80% were new customers. We also had quite good response from our regulars as well although some were unable to come due to budget reasons. In fact, our sales was better than 2014, we sold a lot to buyers from US and smaller countries of Africa and South America. We have already booked our space for MIFF 2016.”

A delighted Shunde Furniture Association from China, which brought over 20 exhibitors to MIFF for the first time and sealed 50% of deals on the opening day of the show, announced “all of them received great response and they definitely will come back again next year.”

Praising the diversity of global buyers at MIFF, South Korea's Hansung School Furniture representative Weon Ki Yun said the company expanded from two to four booths this year, adding: “MIFF is an amazing experience and the most important for me because it has been so easy to find the right buyers from Africa, Middle East, India and Southeast Asian countries. We are so satisfied.”

Also in optimistic mood, Eric Lee, managing director of Malaysian local soft furnishings and custom-designed furniture company, Deep Living, said the company wanted to secure exhibition space after enjoying a “very good” debut in MIFF, saying, “There were a lot of foreign buyers and enquiries. MIFF is the most established Malaysian furniture export organiser with more than 20 years of history, so obviously it is the first choice for us to get into the export market.”

MIFF is part of a dozen key industry shows in Asia owned by UBM that includes Furniture China, Index Trade Fairs Mumbai, Indonesia International Furniture Expo and FIDexpo in Russia.

Ms Karen Goi, MIFF General Manager, said: “It was really encouraging to see the high diversity and quality of international buyers despite the challenging global economic climate. Clearly, MIFF has again demonstrated its resilience and relevance as an effective global furniture platform and the top industry event in Southeast Asia. We've already received re-bookings for next year's show.”

Wide-ranging furniture exhibits designed to better lifestyles were among MIFF 2015’s features. (photo courtesy of UBM Malaysia)Wide-ranging furniture exhibits designed to better lifestyles were among MIFF 2015’s features. (photo courtesy of UBM Malaysia)

The following sums up buyers' comments reported by the organizer on this year's MIFF.

Joe Falcone (Coast to Coast Furnishings Ltd, Canada): “I've been coming to MIFF for the last 10 years because Malaysia produces pretty good quality for the price. We come to Malaysia to shop for bedroom sets, tables and chairs for households. We have very good suppliers here and when we find good ones, we tend to stick with them. MIFF is improving every year.”

James and Anne Tougher (Furniture Options, Ireland): “This is our first time in Kuala Lumpur and at MIFF. It's been lovely. Malaysia has a better selection and I would say Malaysian people are hospitable and friendly. It's better layered and organised. Yes, we plan to come back next year because it seems more Western here and we're looking for living room and bedroom furniture.”

Peter Schenscher (Radio Rentals, Australia): “I am a buyer for a company called Radio Rentals with 30 to 40 shops in Australia. I have been coming here for eight years now. There are always new products and we can get an idea of what's changing. We've got some great deals. Malaysian manufacturers produce very good quality products which you don't really get in other areas of Asia, and the thing is, they know what is happening in the industry as well, which is terrific.”

Next year's MIFF is set from Mar 1- 5 at the same venues.


Exhibition Highlights

Gearing up for Post-COVID Recovery, THS Coming Soon in October</h2>

Gearing up for Post-COVID Recovery, THS Coming Soon in October

Oct 07, 2020

As the only hardware and hand tools trade show taking place this year globally, the three-day Taiwan Hardware Show (THS) will soon kick off on 13th October at the Taichung International Exhibition Center. Positive industry outlook for the post COVID-19 era has led to over 370 companies signing up as exhibitors, in a bid to gear up for a long-awaited economic recovery and plan the next strategic m...


Stable Development and Popular Fastener Show in China</h2>

Stable Development and Popular Fastener Show in China

Sep 11, 2020

Driven by market prospects, domestic and international exhibitors actively prepare International Fastener Show China in Shanghai on November 3-5, 2020. Suffering from global epidemic and quarantine nearly half year, exhibitions are hot and popular in mainland China. Thousands of visitors join and visit the exhibitions with inquiries, and are eager to know new technology. Domestic and inter...


2020 Medical Taiwan to Host In-Person and Virtual Events</h2>

2020 Medical Taiwan to Host In-Person and Virtual Events

Sep 10, 2020

2020 Medical Taiwan is slated to kick off on Oct. 15 to Oct 17 at Nangang Exhibition Hall 2. Aside from events at the show, show organizer Taiwan External Trade Development Council (TAITRA) is also hosting the “Medical Taiwan Virtual” online edition at the same time due to travel restrictions impacted by the COVID-19 pandemic. The virtual edition will present 200 exhibitors and over 700 medic...



Industry In-Focus

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...


China's Strong Auto Market to Buoy Taiwan's Related Industries</h2>

China's Strong Auto Market to Buoy Taiwan's Related Industries

Oct 19, 2020

Taiwan's auto parts market has seen positive impacts as the Chinese automotive market continues to grow in its sixth consecutive month. Hotai Motors and Yulon Nissan Motor are the two significant firms enjoying the leverage. The island's related industries are benefiting from the strong performance of China's automotive market. Industry members say as long as competitive Taiwanese firms mainta...


Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions</h2>

Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions

Oct 19, 2020

Industry experts expect to see challenging times ahead for production in the foundry sector, forecasting that the current situation will not let up in the short-term and warns of unbalanced supply-demand next year. During the pre-pandemic era, IC design firms say clients usually made urgent orders to avoid having to manage inventory. Yet, considering limited foundry production volume, clients ...



Supplier News

(Electric Vehicle-Photo courtesy of CENS)

Microtest: Precise, Reliable, and Always Improving

Oct 16, 2020

Eyes Stake in 5G Industry with Impedance Analyzer 6632 With greater demand for electronics and manufacturers' need for more precise and diverse applications than before, testing equipment that ensures the reliability, safety, and quality of parts are in hot demand. Founded in 1993, Microtest Corp. is a professional maker and developer of high precision and automatic testing and measurement ins...


(Photo courtesy of Ho Shuan Enterprise Co., Ltd.)

Ho Shuan is Your Choice for Educational Furniture and More

Oct 16, 2020

Insisting that its customers are always a top priority, Ho Shuan Enterprise Co., Ltd.'s R&D team provides the best educational furniture and peripherals, computer tables, and desks to meet all customer requirements. Established in 1986, Ho Shuan has experienced recent sluggish local market performance, but eventually rebounded and came back better than ever. Despite difficulties, the firm neve...

HO SHUAN ENTERPRISE CO., LTD.


(S16-M01 Short Swivel-Handle Cabinet, photo courtesy of Chyn Fuh Enterprise)

Chyn Fuh: A Quality OA Metal Furniture Maker

Oct 16, 2020

Chyn Fuh Enterprise, founded in 1993, entered the market with the sole aim of offering other OA metal furniture options for customers. Since its inception, Chyn Fuh has focused on designing and producing OA metal furniture, providing various office use products, including file cabinets, storage cabinets, office desks, and different assistive metal products. Chyn Fuh partook in many government ...

CHYN FUH ENTERPRISE CO., LTD.



Insiders' Views

Caption: Pictured from front row, third right, Changhua County Government Economic Affairs Department Director Liu Yu-ping, County Magistrate Wang Huei-mei, Secretary Chen Bo-tsun pose in front of the exhibition booth. (Photo provided by CHCIA)

Changhua County Government Shores up Biz-Matching to Global Buyers

Nov 18, 2019

■Yang Feng-Chun In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets. An ex...


Paul Master offers high-quality chassis and engines parts for passenger cars, trucks, and industrial trucks. (Photo courtesy of Paul Master)

Paul Master Builds Reputation with Auto Chassis and Engine Parts

Nov 18, 2019

Founded in 1980, Paul Master Auto Parts Co. is headquartered in Taiwan, a professional manufacturer of chassis and engines parts for passenger cars, trucks, and industrial trucks including forklifts. General Manager Terry Liang said the company has its own professional design department, which provides customized products and specifications for global buyers, including automobile steering and...

PAUL MASTER AUTO PARTS CO.


Nan Hoang Traffic Instrument Co., Ltd.</h2><p class='subtitle'>Taiwan First brakes Technology Co., Ltd. </p>

Nan Hoang Traffic Instrument Co., Ltd.

Taiwan First brakes Technology Co., Ltd.

Sep 04, 2019

Nan Hoang Traffic Instrument Co., Ltd is one of the major manufacturers of automobile friction materials in Taiwan and globally. Chairman Austin Cheng has implemented the double-arrow strategy this year - own brand of “YangPo” is adopted to focus on global channels while the “NHC brand focuses on improving market shares in global markets, such as Europe, America, Asia, Australia, and the Middle E...



Industry Reports

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...


(File cabinets, photo courtesy of Chyn Fuh Enterprise Co., Ltd.)

Taiwan's Furniture Industry Amid the COVID-19 Pandemic

Oct 16, 2020

The COVID-19 pandemic has deeply affected global and Taiwan's political and economic landscapes. Unlike some industries, the furniture sector did not escape unscathed, facing a squeeze from management and costs. While Taiwan continues to implement a stable, successful outbreak response, the industry has also misjudged the economic downturn duration. The furniture industry has yet to fully recover...


2020 Energy Vision Summit for Green Energy to Kick off in Nov.</h2>

2020 Energy Vision Summit for Green Energy to Kick off in Nov.

Oct 14, 2020

The Taiwanese government has pledged to lead the effort in further developing the sustainable green economy, which is among the sectors highlighted in the Tsai administration's "5+2 Innovative Industries Initiative." Economic Daily News is hosting the "2020 Energy Vision Summit - Green Energy 2.0" on November 11. As one of the government's core policies, improving the island's energy self-suff...