cens logo

Automechanika Dubai 2015 Sets New Milestone in Visitor Number Recorded

The Middle East and Africa's largest automotive aftermarket trade show attracts 30,835 visitors from 130 countries

Jul 30, 2015 | By Steve Chuang

Automechanika Dubai 2015 recorded a new high of 30,835 people in visitor number for all time. (photo courtesy of Messe Frankfurt Middle East)Automechanika Dubai 2015 recorded a new high of 30,835 people in visitor number for all time. (photo courtesy of Messe Frankfurt Middle East)
The unrelenting momentum of Automechanika Dubai continues to gather pace with no signs of slowing down, as visitors to the three-day event passed the 30,000 mark for the first time in its 13 year history.

A total of 30,835 trade buyers from 130 countries passed through the 2015 edition of the Middle East and Africa's largest automotive aftermarket trade fair, a seven per cent increase over the previous year, according to organiser Messe Frankfurt Middle East.

With 1,889 exhibitors from 59 countries occupying 17 per cent more space than in 2014, Automechanika Dubai 2015 concluded on 4 June at the Dubai International Convention and Exhibition Centre with more international and local representation than ever before.

The increasing global interest in the wider region's automotive aftermarket also comes as Dubai Customs released figures showing Dubai's trade for auto parts and accessories was valued at US$12 billion in 2014, 10 per cent more than in 2013.

That figure includes imports of auto parts, accessories, tyres, and engine components worth US$7 billion last year, while exports and re-exports were worth US$5 billion, reinforcing Dubai's premier status as a major liaison between Asian, European and North American manufacturing countries and consuming regional markets.
Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “The double-digit growth of Dubai's auto parts trade underlines the Emirate's important role as a key gateway to emerging markets throughout the world.”

“This growth goes hand-in-hand with Automechanika Dubai, which is the wider region's only dedicated trade platform where the entire global automotive aftermarket community converges for three busy days to expand their presence and business networks not only in the Middle East and Africa, but also the subcontinent and CIS.”

Automechanika Dubai 2015 again proved to the best meeting place between suppliers and buyers in the automotive service market across the Gulf. (photo courtesy of Messe Frankfurt Middle East)Automechanika Dubai 2015 again proved to the best meeting place between suppliers and buyers in the automotive service market across the Gulf. (photo courtesy of Messe Frankfurt Middle East)

New product launches, partnerships, distribution agreements, and manufacturing facility announcements by leading global majors and local players alike were the norm at Automechanika Dubai 2015.

At the forefront of new announcements was the show's Headline Sponsor and UAE-based ENOC, which opened a 5,000sqm lubricants and grease manufacturing plant in Dubai to complement its existing facility in Fujairah.

According to Mohammed El Sadek, Director of ENOC's Lubricant Division, the two plants have a total production capacity of 300,000 metric tonnes annually, most of which is exported to more than 60 countries.

“The UAE is the Middle East's largest hub for manufacturing of lubricants, manufacturing close to 1.5 million metric tonnes annually,” said El Sadek.  “Only 200,000mt is used domestically, so there's around 1.3 million metric tonnes exported throughout the region as well as into Asia, South East Asia, Africa, and the sub-continent.

“There is huge potential to build on this business especially for export and Automechanika Dubai gives us the platform to expand into new markets where we are not yet present,” added El Sadek.

“If we look at the mix of visitors to Automechanika Dubai, we are looking at more than 100 countries, and a lot of these countries we still don't have business in so it's important to be here.”

Automechanika Dubai focuses on six product sections of Parts & Components and Systems & Electronics (1,340 exhibitors in 2015), Tyres & Batteries (190 exhibitors), Accessories & Tuning (166 exhibitors), Repair & Maintenance (109 exhibitors), and Service Station & Car Wash (84 exhibitors).

The largest section, Parts & Components and Systems & Electronics, spanned more than 41,000sqm of exhibition space alone, and was packed with biggest names of the international automotive aftermarket.

Among these was Belgian-headquartered WABCO, a world-leading supplier of electronic braking, stability, suspension and transmission automation systems for heavy duty commercial vehicles.

Sherif El-Sheikh, Regional Leader for the Middle East and Africa, WABCO Trailer Systems, Aftermarket and Off-Highway Division, said the region presented major growth opportunities for the automotive sector.

“The Middle East continues to close the gap to advanced safety and efficiency technologies more common in developed markets,” said El-Sheikh. “Therefore, we see it as a glass half full because it means there are more opportunities to introduce the latest innovations that have already been around in mature markets.”

“Now is the perfect time to do business in the Middle East and Africa and most of the main players in the commercial vehicle industry are exhibiting at Automechanika Dubai showing off their capabilities. There's a good reason behind that and that's because many industry experts are expecting this market to grow for many years to come.”

Among the more innovative product launches at Automechanika Dubai 2015 was Irish company No-H2O's waterless carwash solutions. No-H2O signed a partnership agreement with Central Trading Company (CTC) – part of the Al Rostamani Group – at Automechanika Dubai. The deal, which is expected to exceed AED10 million, will see CTC take on the role of master franchisee and act as the exclusive distributor for No-H2O in the UAE.

“We're revolutionising the UAE car market by introducing No-H2O and we will continue to satisfy our valuable customers and exceed their expectations,” said Mohammed Aqel, General Manager of Central Trading Company.

Auto maintenance and repair equipment emerged as one of the most popular exhibit categories at this year’s show. (photo courtesy of Messe Frankfurt Middle East)Auto maintenance and repair equipment emerged as one of the most popular exhibit categories at this year’s show. (photo courtesy of Messe Frankfurt Middle East)

“This region is faced with a lot of water consumption issues and No-H2O supports the growing need to preserve water and reduce waste. All No-H2O products are biodegradable and eco-friendly, using the latest waterless technology on the market today. No-H2O is also the only product of its kind approved for use on commercial aircraft such as Boeing and Airbus, so it's highly accredited.”

Automechanika Dubai is the definitive must-attend trade show for the wider region's automotive aftermarket, and has in recent years attracted a growing number of African visitors looking for suppliers of genuine parts, accessories, and components.

More than 3,000 trade buyers from the world's second largest continent stopped by Automechanika Dubai 2015, including Nigerian Engineer Tunde Koiki, CEO of Teekay Service Centre, who has visited the show for the past six years.

“Every year there's something I want to achieve at Automechanika Dubai,” said Koiki.  “This year my target is to meet manufacturers and establish partnerships in Nigeria where there is a strong demand right now for genuine parts.

“I can meet suppliers one-on-one and can and buy from them directly. Having genuine parts sourced at Automechanika Dubai have helped my business grow so far, and I'm sure that will be the same for any Nigerian car parts dealer.”

As the dust settles on another record-breaking show, the wheels are already in motion for Automechanika Dubai 2016. The 14th edition will take place from 8-10 May 2016 at the Dubai International Convention and Exhibition Centre, a month earlier than its usual dates to accommodate the Holy month of Ramadan.


Exhibition Highlights

Gearing up for Post-COVID Recovery, THS Coming Soon in October</h2>

Gearing up for Post-COVID Recovery, THS Coming Soon in October

Oct 07, 2020

As the only hardware and hand tools trade show taking place this year globally, the three-day Taiwan Hardware Show (THS) will soon kick off on 13th October at the Taichung International Exhibition Center. Positive industry outlook for the post COVID-19 era has led to over 370 companies signing up as exhibitors, in a bid to gear up for a long-awaited economic recovery and plan the next strategic m...


Stable Development and Popular Fastener Show in China</h2>

Stable Development and Popular Fastener Show in China

Sep 11, 2020

Driven by market prospects, domestic and international exhibitors actively prepare International Fastener Show China in Shanghai on November 3-5, 2020. Suffering from global epidemic and quarantine nearly half year, exhibitions are hot and popular in mainland China. Thousands of visitors join and visit the exhibitions with inquiries, and are eager to know new technology. Domestic and inter...


2020 Medical Taiwan to Host In-Person and Virtual Events</h2>

2020 Medical Taiwan to Host In-Person and Virtual Events

Sep 10, 2020

2020 Medical Taiwan is slated to kick off on Oct. 15 to Oct 17 at Nangang Exhibition Hall 2. Aside from events at the show, show organizer Taiwan External Trade Development Council (TAITRA) is also hosting the “Medical Taiwan Virtual” online edition at the same time due to travel restrictions impacted by the COVID-19 pandemic. The virtual edition will present 200 exhibitors and over 700 medic...



Industry In-Focus

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...


China's Strong Auto Market to Buoy Taiwan's Related Industries</h2>

China's Strong Auto Market to Buoy Taiwan's Related Industries

Oct 19, 2020

Taiwan's auto parts market has seen positive impacts as the Chinese automotive market continues to grow in its sixth consecutive month. Hotai Motors and Yulon Nissan Motor are the two significant firms enjoying the leverage. The island's related industries are benefiting from the strong performance of China's automotive market. Industry members say as long as competitive Taiwanese firms mainta...


Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions</h2>

Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions

Oct 19, 2020

Industry experts expect to see challenging times ahead for production in the foundry sector, forecasting that the current situation will not let up in the short-term and warns of unbalanced supply-demand next year. During the pre-pandemic era, IC design firms say clients usually made urgent orders to avoid having to manage inventory. Yet, considering limited foundry production volume, clients ...



Supplier News

(Electric Vehicle-Photo courtesy of CENS)

Microtest: Precise, Reliable, and Always Improving

Oct 16, 2020

Eyes Stake in 5G Industry with Impedance Analyzer 6632 With greater demand for electronics and manufacturers' need for more precise and diverse applications than before, testing equipment that ensures the reliability, safety, and quality of parts are in hot demand. Founded in 1993, Microtest Corp. is a professional maker and developer of high precision and automatic testing and measurement ins...


(Photo courtesy of Ho Shuan Enterprise Co., Ltd.)

Ho Shuan is Your Choice for Educational Furniture and More

Oct 16, 2020

Insisting that its customers are always a top priority, Ho Shuan Enterprise Co., Ltd.'s R&D team provides the best educational furniture and peripherals, computer tables, and desks to meet all customer requirements. Established in 1986, Ho Shuan has experienced recent sluggish local market performance, but eventually rebounded and came back better than ever. Despite difficulties, the firm neve...

HO SHUAN ENTERPRISE CO., LTD.


(S16-M01 Short Swivel-Handle Cabinet, photo courtesy of Chyn Fuh Enterprise)

Chyn Fuh: A Quality OA Metal Furniture Maker

Oct 16, 2020

Chyn Fuh Enterprise, founded in 1993, entered the market with the sole aim of offering other OA metal furniture options for customers. Since its inception, Chyn Fuh has focused on designing and producing OA metal furniture, providing various office use products, including file cabinets, storage cabinets, office desks, and different assistive metal products. Chyn Fuh partook in many government ...

CHYN FUH ENTERPRISE CO., LTD.



Insiders' Views

Caption: Pictured from front row, third right, Changhua County Government Economic Affairs Department Director Liu Yu-ping, County Magistrate Wang Huei-mei, Secretary Chen Bo-tsun pose in front of the exhibition booth. (Photo provided by CHCIA)

Changhua County Government Shores up Biz-Matching to Global Buyers

Nov 18, 2019

■Yang Feng-Chun In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets. An ex...


Paul Master offers high-quality chassis and engines parts for passenger cars, trucks, and industrial trucks. (Photo courtesy of Paul Master)

Paul Master Builds Reputation with Auto Chassis and Engine Parts

Nov 18, 2019

Founded in 1980, Paul Master Auto Parts Co. is headquartered in Taiwan, a professional manufacturer of chassis and engines parts for passenger cars, trucks, and industrial trucks including forklifts. General Manager Terry Liang said the company has its own professional design department, which provides customized products and specifications for global buyers, including automobile steering and...

PAUL MASTER AUTO PARTS CO.


Nan Hoang Traffic Instrument Co., Ltd.</h2><p class='subtitle'>Taiwan First brakes Technology Co., Ltd. </p>

Nan Hoang Traffic Instrument Co., Ltd.

Taiwan First brakes Technology Co., Ltd.

Sep 04, 2019

Nan Hoang Traffic Instrument Co., Ltd is one of the major manufacturers of automobile friction materials in Taiwan and globally. Chairman Austin Cheng has implemented the double-arrow strategy this year - own brand of “YangPo” is adopted to focus on global channels while the “NHC brand focuses on improving market shares in global markets, such as Europe, America, Asia, Australia, and the Middle E...



Industry Reports

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...


(File cabinets, photo courtesy of Chyn Fuh Enterprise Co., Ltd.)

Taiwan's Furniture Industry Amid the COVID-19 Pandemic

Oct 16, 2020

The COVID-19 pandemic has deeply affected global and Taiwan's political and economic landscapes. Unlike some industries, the furniture sector did not escape unscathed, facing a squeeze from management and costs. While Taiwan continues to implement a stable, successful outbreak response, the industry has also misjudged the economic downturn duration. The furniture industry has yet to fully recover...


2020 Energy Vision Summit for Green Energy to Kick off in Nov.</h2>

2020 Energy Vision Summit for Green Energy to Kick off in Nov.

Oct 14, 2020

The Taiwanese government has pledged to lead the effort in further developing the sustainable green economy, which is among the sectors highlighted in the Tsai administration's "5+2 Innovative Industries Initiative." Economic Daily News is hosting the "2020 Energy Vision Summit - Green Energy 2.0" on November 11. As one of the government's core policies, improving the island's energy self-suff...