cens logo

TLFEA Chairman Aspires to Complete Multiple Missions Before Tenure Ends in 2015

Boosting global profile of local lighting trade fair by tapping Taiwan's LED industry is among his missions

Oct 15, 2015 | By Ken Liu | TAIWAN LIGHTING FIXTURE EXPORT ASSOCIATION

TLEFA Chairman Steven Lin.TLEFA Chairman Steven Lin.
President Steven Lin of Yah Juang Lighting Technology Co., Ltd. was elected chairman of the Taiwan Lighting Fixture Export Association (TLFEA) in early 2013, and has been involved in completing several missions since taking office, which he hopes will take shape before his three-year term expires in 2015.

The missions Chairman Lin has set for himself include working together with other local associations to combine separate lighting-related shows into one, leading his association to developing markets, expanding cooperation between the TLFEA and other national and international lighting organizations as the Global Lighting Association, urging the government to reach Free Trade Agreements (FTA) with major world economies, strengthening exchange between lighting industry on the two sides of the Taiwan Strait, helping Taiwan's LED industry set up standards for the LED lighting industry, and intensifying grooming of second-generation lighting entrepreneurs on Taiwan.

Despite the fact that the number of exhibitors and visitors to the Taiwan International Lighting Show has increased steadily since it was held the first time in 2009, foreign buyers still feel the event is neither very international nor very big.

One task for TLEFA is to build international image of TILS. One task for TLEFA is to build international image of TILS.

To boost the size and global nature of the show, the government should take the lead in integrating all of the island's lighting-related trade shows into a single event.

There was time when Taiwan was known as the world's No.1 or No.2 lighting-fixture manufacturer, and now the island is the world's biggest LED maker in terms of quantity and has world-leading LED technologies. Lin feels that combining the island's strength in LED and lighting fixtures will enable Taiwan to boost its status to among the world's top-three lighting show locations.

Lin notes that there are over 800 manufacturers in the upstream, midstream, and downstream sectors of Taiwan's lighting industry, and that exhibitions are the most convenient platform for trade. Holding the lighting fair in Taiwan is very important. But the task of promoting the lighting fair should not fall only on the association's chairman, when such responsibility should be shared among the government and the whole lighting industry, Lin says.

The chairman notes that most Taiwanese lighting-fixture manufacturers are moving in the direction of developing LED products, which are gradually gaining mainstream light source status due to its energy-conservation, durability characteristics. To create more business opportunities for Taiwan's LED-lighting manufacturers, the TLFEA has signed an agreement with Zhaga, an international consortium of 264 companies working on standardizing the interface for LED light engines. This gives TLFEA members prioritized access to the compilation of standards and information on the latest light-engine specifications worked out by its members, hence enabling them to develop lighting fixtures that are compatible with the engines.

Moreover, to help enhance the competitiveness of the island's LED-lighting manufacturers, the TLEFA has teamed up with the Taiwan Electrical and Electronic Manufacturers' Association (TEEMA), Taiwan Optoelectronic Semiconductor Industry Association (TOSIA), Taiwan LED Lighting Industry Association, Electronic & Optoelectronic Research Laboratories of the government-backed Industrial Technology Research Institute, and SINOCON Industrial Standards Foundation in an LED modularization project. Modularizing LEDs, Lin stresses, helps trim production costs for LED lighting manufacturers because it simplifies specifications and makes products more suitable for mass production via snap-in or plug-in assembly.

Before the association elected Lin its chairman, it set up the “Youth Club” under his suggestion. The aim of the club, with 30-plus members (including TLFEA vice chairman Peter Cheng), is to cultivate second-generation lighting entrepreneurs and pave the way for current CEOs to hand over their reins smoothly to achieve sustainable development.

Amid sometimes difficult and unwilling takeover of parents' lighting businesses by second-generation people, Lin comments that Taiwan's lighting industry is experiencing a transformation driven by the rapid development of tech light sources and Internet-based marketing platforms.

He says to ensure the success of this transformation, Taiwan's lighting entrepreneurs need a well-prepared second generation to succeed them, with some of the younger generation having been educated in the West, which gives them an advantage in communicating with foreign buyers and makes them knowledgeable about using the Internet for marketing and integrating LEDs into lighting fixtures.

After having secured a stable position in the North American and European markets, Taiwan's lighting manufacturers now must tap developing markets, Lin suggests. Although developing markets involve a higher risk than developed markets, they are still worth developing. The economies of Indonesia, the Philippines, and Vietnam, for instance, are growing briskly. All of these nations are within just four hours of flight from Taiwan, so it's quite convenient for Taiwanese manufacturers to reach them.

However, Taiwan's lighting manufacturers play on an uneven field against global rivals that enjoy tariff-free treatment allowed by Free Trade Agreements (FTAs) that their governments have signed with world major economies. Lin urges the Taiwan government, therefore, to sign FTAs with these economies as quickly as possible so that Taiwanese manufacturers can also export goods at duty-exempt prices.


Supplier News

(Electric Vehicle-Photo courtesy of CENS)

Microtest: Precise, Reliable, and Always Improving

Oct 16, 2020

Eyes Stake in 5G Industry with Impedance Analyzer 6632 With greater demand for electronics and manufacturers' need for more precise and diverse applications than before, testing equipment that ensures the reliability, safety, and quality of parts are in hot demand. Founded in 1993, Microtest Corp. is a professional maker and developer of high precision and automatic testing and measurement ins...


(Photo courtesy of Ho Shuan Enterprise Co., Ltd.)

Ho Shuan is Your Choice for Educational Furniture and More

Oct 16, 2020

Insisting that its customers are always a top priority, Ho Shuan Enterprise Co., Ltd.'s R&D team provides the best educational furniture and peripherals, computer tables, and desks to meet all customer requirements. Established in 1986, Ho Shuan has experienced recent sluggish local market performance, but eventually rebounded and came back better than ever. Despite difficulties, the firm neve...

HO SHUAN ENTERPRISE CO., LTD.


(S16-M01 Short Swivel-Handle Cabinet, photo courtesy of Chyn Fuh Enterprise)

Chyn Fuh: A Quality OA Metal Furniture Maker

Oct 16, 2020

Chyn Fuh Enterprise, founded in 1993, entered the market with the sole aim of offering other OA metal furniture options for customers. Since its inception, Chyn Fuh has focused on designing and producing OA metal furniture, providing various office use products, including file cabinets, storage cabinets, office desks, and different assistive metal products. Chyn Fuh partook in many government ...

CHYN FUH ENTERPRISE CO., LTD.



Industry In-Focus

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...


China's Strong Auto Market to Buoy Taiwan's Related Industries</h2>

China's Strong Auto Market to Buoy Taiwan's Related Industries

Oct 19, 2020

Taiwan's auto parts market has seen positive impacts as the Chinese automotive market continues to grow in its sixth consecutive month. Hotai Motors and Yulon Nissan Motor are the two significant firms enjoying the leverage. The island's related industries are benefiting from the strong performance of China's automotive market. Industry members say as long as competitive Taiwanese firms mainta...


Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions</h2>

Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions

Oct 19, 2020

Industry experts expect to see challenging times ahead for production in the foundry sector, forecasting that the current situation will not let up in the short-term and warns of unbalanced supply-demand next year. During the pre-pandemic era, IC design firms say clients usually made urgent orders to avoid having to manage inventory. Yet, considering limited foundry production volume, clients ...



Industry Reports

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...


(File cabinets, photo courtesy of Chyn Fuh Enterprise Co., Ltd.)

Taiwan's Furniture Industry Amid the COVID-19 Pandemic

Oct 16, 2020

The COVID-19 pandemic has deeply affected global and Taiwan's political and economic landscapes. Unlike some industries, the furniture sector did not escape unscathed, facing a squeeze from management and costs. While Taiwan continues to implement a stable, successful outbreak response, the industry has also misjudged the economic downturn duration. The furniture industry has yet to fully recover...


2020 Energy Vision Summit for Green Energy to Kick off in Nov.</h2>

2020 Energy Vision Summit for Green Energy to Kick off in Nov.

Oct 14, 2020

The Taiwanese government has pledged to lead the effort in further developing the sustainable green economy, which is among the sectors highlighted in the Tsai administration's "5+2 Innovative Industries Initiative." Economic Daily News is hosting the "2020 Energy Vision Summit - Green Energy 2.0" on November 11. As one of the government's core policies, improving the island's energy self-suff...



Insiders' Views

Caption: Pictured from front row, third right, Changhua County Government Economic Affairs Department Director Liu Yu-ping, County Magistrate Wang Huei-mei, Secretary Chen Bo-tsun pose in front of the exhibition booth. (Photo provided by CHCIA)

Changhua County Government Shores up Biz-Matching to Global Buyers

Nov 18, 2019

■Yang Feng-Chun In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets. An ex...


Paul Master offers high-quality chassis and engines parts for passenger cars, trucks, and industrial trucks. (Photo courtesy of Paul Master)

Paul Master Builds Reputation with Auto Chassis and Engine Parts

Nov 18, 2019

Founded in 1980, Paul Master Auto Parts Co. is headquartered in Taiwan, a professional manufacturer of chassis and engines parts for passenger cars, trucks, and industrial trucks including forklifts. General Manager Terry Liang said the company has its own professional design department, which provides customized products and specifications for global buyers, including automobile steering and...

PAUL MASTER AUTO PARTS CO.


Nan Hoang Traffic Instrument Co., Ltd.</h2><p class='subtitle'>Taiwan First brakes Technology Co., Ltd. </p>

Nan Hoang Traffic Instrument Co., Ltd.

Taiwan First brakes Technology Co., Ltd.

Sep 04, 2019

Nan Hoang Traffic Instrument Co., Ltd is one of the major manufacturers of automobile friction materials in Taiwan and globally. Chairman Austin Cheng has implemented the double-arrow strategy this year - own brand of “YangPo” is adopted to focus on global channels while the “NHC brand focuses on improving market shares in global markets, such as Europe, America, Asia, Australia, and the Middle E...



Exhibition Highlights

Gearing up for Post-COVID Recovery, THS Coming Soon in October</h2>

Gearing up for Post-COVID Recovery, THS Coming Soon in October

Oct 07, 2020

As the only hardware and hand tools trade show taking place this year globally, the three-day Taiwan Hardware Show (THS) will soon kick off on 13th October at the Taichung International Exhibition Center. Positive industry outlook for the post COVID-19 era has led to over 370 companies signing up as exhibitors, in a bid to gear up for a long-awaited economic recovery and plan the next strategic m...


Stable Development and Popular Fastener Show in China</h2>

Stable Development and Popular Fastener Show in China

Sep 11, 2020

Driven by market prospects, domestic and international exhibitors actively prepare International Fastener Show China in Shanghai on November 3-5, 2020. Suffering from global epidemic and quarantine nearly half year, exhibitions are hot and popular in mainland China. Thousands of visitors join and visit the exhibitions with inquiries, and are eager to know new technology. Domestic and inter...


2020 Medical Taiwan to Host In-Person and Virtual Events</h2>

2020 Medical Taiwan to Host In-Person and Virtual Events

Sep 10, 2020

2020 Medical Taiwan is slated to kick off on Oct. 15 to Oct 17 at Nangang Exhibition Hall 2. Aside from events at the show, show organizer Taiwan External Trade Development Council (TAITRA) is also hosting the “Medical Taiwan Virtual” online edition at the same time due to travel restrictions impacted by the COVID-19 pandemic. The virtual edition will present 200 exhibitors and over 700 medic...