cens logo

Suppliers to Benefit from 10 Carmakers' Decision to Install Automatic Emergency Braking as Standard Equipment

Oct 20, 2015 | By Quincy Liang

With ever more electronic safety features being installed in cars to minimize accidents from human error, one of the recent developments that will change sales, production structures in the U.S. automotive sector is that 10 major vehicle manufacturers have committed to making automatic emergency braking (AEB) a standard feature on all new vehicles, according to the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS).

With such notable move, industry experts say that the industry is entering a new era of vehicle safety, focused on preventing crashes from ever occurring, rather than just protecting occupants when crashes happen. Before this decision, technologies such as AEB were only available as options on more expensive models to result in extensive benefits that pervade among car owners. 

The commitment, more specifically, also represents a major step towards making crash-prevention technologies more widely available to consumers. The 10 companies–Audi, BMW, Ford, General Motors (GM), Mazda, Mercedes-Benz, Tesla, Toyota, Volkswagen and Volvo–will work with IIHS and NHTSA in the coming months on the details of implementing their historic policy, including the timeline for making AEB a standard feature. The Department and IIHS encourage all other light-vehicle and trucking manufacturers to bring automated vehicle technology to all vehicles on U.S. roadways as soon as possible.

AEB, also known as forward collision avoidance, uses a combination of radars, cameras, lasers, and sensors to track the distance from a vehicle traveling ahead. If the system detects that a driver is not applying the brakes hard enough–or at all–to avoid an imminent crash, it will automatically engage the brakes to attempt to avoid a collision or mitigate its severity.

Innodisk offers comprehensive range of in-vehicle storage solutions. (photo from Innodisk)Innodisk offers comprehensive range of in-vehicle storage solutions. (photo from Innodisk)

According to an IIHS' study, the AEB technology has been shown to reduce insurance injury claims by as much as 35 percent. The 10 automakers that commit to this change represent 57 percent of vehicles sold in the U.S. in 2014. Equipping the large majority of new vehicles with this standard feature will create safer roads for everyone. It also raises the bar for other carmakers to match this standard feature—all without government regulations—and helps prime the market for autonomous vehicles, industry experts say.

In January, NHTSA announced its proposal to add AEB to the list of recommended advanced safety features included in its New Car Assessment Program. In May, the U.S. government announced a series of steps the Department of Transportation (DOT) and NHTSA will take to accelerate the development of advanced safety technologies such as vehicle-to-vehicle communications and autonomous driving.

ADAS
The AEB issue again stirs interest as a hot topic of the Advanced Driving Assistant System (ADAS), which has been gaining popularity on new cars, with AEB being a key part of such system. Each sub-system in the ADAS requires its own memory storage system, and developers and manufacturers of related equipment are expected to greatly benefit from such developmental trend in the global automotive industry.

In addition to the AEB, different international automakers have been installing increasingly more various types of ADAS on new models, such as Toyota, Mercedes-Benz, Audi, Ford, etc., with the new technologies including automatic vehicle distance detection system and automatic lane- and traffic light-recognition system on Lexus models; traffic-sign recognition, night vision and automatic parking system on Audis

Industry experts say that the increasing installment of ADAS on vehicles has created strong demand for high-efficiency processors and microcontroller units (MCUs) for algorithms, while safer Internet of Vehicle (IoV) systems need to feature high-capacity, low power-consumption memories. For example, they add, an AEB utilizes complementary metal-oxide-semiconductor (CMOS) camera, radar or lidar (laser radar) for high-speed algorithm, thus the wideband DDR3 and eMMC vehicle-application memory modules have become a new necessity.

The experts also say that each sub-system of an ADAS operates on its own and is matched with different types of DRAM or NAND flash memory modules; so memory-module makers with automotive-application certifications can reasonably expect to see clear sales growth over the next few years.

Innodisk Corporation of Taiwan, for example, is expected to benefit from the foreseeable strong demand for automotive-application memory products. The memory-module maker has launched a series of automotive-application NAND flash and DRAM products; while it is the only certified supplier (by multiple automotive standards worldwide) of electromagnetic interference (EMI)-resistant storage products in Taiwan. The firm says that it has obtained the ISO/TS 16949 certificate, while its automotive-application storage products are approved by E-Mark of Europe, SAE J1113 of the U.S., and ISO 7637-2 standards. The Taiwanese company had also developed a comprehensive range of memory products fully supporting related telematics applications.

Innodisk concedes that there are many challenges when it comes to designing products for in-vehicle computing systems. The power supply for a vehicle can be affected by many factors, so power supply instability and power shortage are common issues. To effectively operate outdoors, these systems need to work under high temperature, strong vibrations, highly humid and dusty environments. Most in-vehicle systems use ARM architecture that requires specialized storage solutions to ensure stability.

According to the company, its in-vehicle computing storage solutions use its exclusive iCell technology to save data during sudden power failures, and its low- power consumption design can prevent problems caused by power fluctuations in vehicles. In addition, Innodisk's products are compliant with the United States Military Standard MIL-STD-810F/G, so that the storage system remains fully operational during violent impacts.


Industry In-Focus

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...


China's Strong Auto Market to Buoy Taiwan's Related Industries</h2>

China's Strong Auto Market to Buoy Taiwan's Related Industries

Oct 19, 2020

Taiwan's auto parts market has seen positive impacts as the Chinese automotive market continues to grow in its sixth consecutive month. Hotai Motors and Yulon Nissan Motor are the two significant firms enjoying the leverage. The island's related industries are benefiting from the strong performance of China's automotive market. Industry members say as long as competitive Taiwanese firms mainta...


Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions</h2>

Foundry Supply in a Pickle Amid Surging Demand Due to Pandemic and Restrictions

Oct 19, 2020

Industry experts expect to see challenging times ahead for production in the foundry sector, forecasting that the current situation will not let up in the short-term and warns of unbalanced supply-demand next year. During the pre-pandemic era, IC design firms say clients usually made urgent orders to avoid having to manage inventory. Yet, considering limited foundry production volume, clients ...



Industry Reports

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry </h2>

Foxconn Engages European Auto Parts Talks for Tier 1 and EV Market Entry

Oct 20, 2020

Foxconn is looking to explore cooperation with European tier 1 auto parts suppliers in developing 3D auto-use curved glass covers. The electronics manufacturer is also reportedly engaging in talks with European auto firms to make curved, one-piece system consoles and dashboards. In a bid to diversify its product line, Foxconn's plans to enter the lucrative auto parts industry began with provid...


(File cabinets, photo courtesy of Chyn Fuh Enterprise Co., Ltd.)

Taiwan's Furniture Industry Amid the COVID-19 Pandemic

Oct 16, 2020

The COVID-19 pandemic has deeply affected global and Taiwan's political and economic landscapes. Unlike some industries, the furniture sector did not escape unscathed, facing a squeeze from management and costs. While Taiwan continues to implement a stable, successful outbreak response, the industry has also misjudged the economic downturn duration. The furniture industry has yet to fully recover...


2020 Energy Vision Summit for Green Energy to Kick off in Nov.</h2>

2020 Energy Vision Summit for Green Energy to Kick off in Nov.

Oct 14, 2020

The Taiwanese government has pledged to lead the effort in further developing the sustainable green economy, which is among the sectors highlighted in the Tsai administration's "5+2 Innovative Industries Initiative." Economic Daily News is hosting the "2020 Energy Vision Summit - Green Energy 2.0" on November 11. As one of the government's core policies, improving the island's energy self-suff...



Supplier News

(Electric Vehicle-Photo courtesy of CENS)

Microtest: Precise, Reliable, and Always Improving

Oct 16, 2020

Eyes Stake in 5G Industry with Impedance Analyzer 6632 With greater demand for electronics and manufacturers' need for more precise and diverse applications than before, testing equipment that ensures the reliability, safety, and quality of parts are in hot demand. Founded in 1993, Microtest Corp. is a professional maker and developer of high precision and automatic testing and measurement ins...


(Photo courtesy of Ho Shuan Enterprise Co., Ltd.)

Ho Shuan is Your Choice for Educational Furniture and More

Oct 16, 2020

Insisting that its customers are always a top priority, Ho Shuan Enterprise Co., Ltd.'s R&D team provides the best educational furniture and peripherals, computer tables, and desks to meet all customer requirements. Established in 1986, Ho Shuan has experienced recent sluggish local market performance, but eventually rebounded and came back better than ever. Despite difficulties, the firm neve...

HO SHUAN ENTERPRISE CO., LTD.


(S16-M01 Short Swivel-Handle Cabinet, photo courtesy of Chyn Fuh Enterprise)

Chyn Fuh: A Quality OA Metal Furniture Maker

Oct 16, 2020

Chyn Fuh Enterprise, founded in 1993, entered the market with the sole aim of offering other OA metal furniture options for customers. Since its inception, Chyn Fuh has focused on designing and producing OA metal furniture, providing various office use products, including file cabinets, storage cabinets, office desks, and different assistive metal products. Chyn Fuh partook in many government ...

CHYN FUH ENTERPRISE CO., LTD.



Insiders' Views

Caption: Pictured from front row, third right, Changhua County Government Economic Affairs Department Director Liu Yu-ping, County Magistrate Wang Huei-mei, Secretary Chen Bo-tsun pose in front of the exhibition booth. (Photo provided by CHCIA)

Changhua County Government Shores up Biz-Matching to Global Buyers

Nov 18, 2019

■Yang Feng-Chun In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets. An ex...


Paul Master offers high-quality chassis and engines parts for passenger cars, trucks, and industrial trucks. (Photo courtesy of Paul Master)

Paul Master Builds Reputation with Auto Chassis and Engine Parts

Nov 18, 2019

Founded in 1980, Paul Master Auto Parts Co. is headquartered in Taiwan, a professional manufacturer of chassis and engines parts for passenger cars, trucks, and industrial trucks including forklifts. General Manager Terry Liang said the company has its own professional design department, which provides customized products and specifications for global buyers, including automobile steering and...

PAUL MASTER AUTO PARTS CO.


Nan Hoang Traffic Instrument Co., Ltd.</h2><p class='subtitle'>Taiwan First brakes Technology Co., Ltd. </p>

Nan Hoang Traffic Instrument Co., Ltd.

Taiwan First brakes Technology Co., Ltd.

Sep 04, 2019

Nan Hoang Traffic Instrument Co., Ltd is one of the major manufacturers of automobile friction materials in Taiwan and globally. Chairman Austin Cheng has implemented the double-arrow strategy this year - own brand of “YangPo” is adopted to focus on global channels while the “NHC brand focuses on improving market shares in global markets, such as Europe, America, Asia, Australia, and the Middle E...



Exhibition Highlights

Gearing up for Post-COVID Recovery, THS Coming Soon in October</h2>

Gearing up for Post-COVID Recovery, THS Coming Soon in October

Oct 07, 2020

As the only hardware and hand tools trade show taking place this year globally, the three-day Taiwan Hardware Show (THS) will soon kick off on 13th October at the Taichung International Exhibition Center. Positive industry outlook for the post COVID-19 era has led to over 370 companies signing up as exhibitors, in a bid to gear up for a long-awaited economic recovery and plan the next strategic m...


Stable Development and Popular Fastener Show in China</h2>

Stable Development and Popular Fastener Show in China

Sep 11, 2020

Driven by market prospects, domestic and international exhibitors actively prepare International Fastener Show China in Shanghai on November 3-5, 2020. Suffering from global epidemic and quarantine nearly half year, exhibitions are hot and popular in mainland China. Thousands of visitors join and visit the exhibitions with inquiries, and are eager to know new technology. Domestic and inter...


2020 Medical Taiwan to Host In-Person and Virtual Events</h2>

2020 Medical Taiwan to Host In-Person and Virtual Events

Sep 10, 2020

2020 Medical Taiwan is slated to kick off on Oct. 15 to Oct 17 at Nangang Exhibition Hall 2. Aside from events at the show, show organizer Taiwan External Trade Development Council (TAITRA) is also hosting the “Medical Taiwan Virtual” online edition at the same time due to travel restrictions impacted by the COVID-19 pandemic. The virtual edition will present 200 exhibitors and over 700 medic...