cens logo

Chang Loon Industrial Builds Success on Back of Long-term R&D

Managers and supervisors are mandatory participants in all R&D projects

Dec 31, 2015 | By Steve

As Taiwan's biggest exporter of high-end ratchet wrenches by volume, Chang Loon Industrial Co., Ltd. attributes its current status to long-term dedication to R&D, a key strategy that helps hand tool makers in Taiwan to keep at bay and stay ahead of  rivals from emerging countries, who tend to emulate their more advanced counterparts. 

Chang Loon began as an OEM (original equipment manufacturer) of low-end tools in 1978 in Taiwan's central county of Changhua, and gradually specialized in  manufacturing ratchet wrenches and bolt cutters. The company's current line includes  bolt cutters, conventional cutters, gear wrenches, 72-teeth ratchet combination wrenches, specialized snips for aeronautical and marine applications, pliers, pipe wrenches, oil filter wrenches and power tools, which all meet major international standards, including ANSI and DIN.

Defying Bigger-is-Better
The Taiwan-based maker also defies the “bigger is better” principle: despite employing less than 100 workers in a plant of 6,000 square meters, Chang Loon's unparalleled influence in the segment is rarely questioned. Its 30-plus years of experience is the bedrock of the firm's solid reputation among buyers, who see Chang Loon as a trustworthy, competent supplier in the global market. The company exports to Europe, Southeast Asia, Latin America, Canada and the U.S., with some products sold under its own Catch Leader, Gear Metal and CHL brands.

Unlike many of its peers, Chang Loon also has a reputation as an ODM (original design manufacturer), a status gradually built via consistently investing in R&D. As the title implies, an ODM can command higher margins for products. After all, just about anyone, with the basic equipment, can turn out hand tools according to given specs. 

Chairman C.M. Chang notes that mandatory participation by managers and supervisors in every stage of an R&D project is critical to corporate success; while  extensive discussion between management and R&D engineers help to develop new products in line with the newest trends. Also, such teamwork effectively confirms the  feasibility of R&D projects.

Field-tested by Pros
Another real-world approach used by Chang Loon, besides testing new products with inspection instruments, is allowing professional users to try newly-developed tools as  field test. The feedback from professional users, according to Chang, is the basis for further debugging, honing of rough edges, which are eventually fully removed before being shown on retailers' shelves. Needless to say, such field testing is costly and time-consuming, but the rewards are considerable: clients' attention is effectively drawn towards new products, which can win praise.

The aforementioned, no-holds-barred fine-tuning enabled Chang Loon to build its top seller: the 72-teeth ratchet wrench, which is more than hype, overkill but a godsend for mechanics who have had to tighten spark plugs when fender wells have limited space to only a few centimeters. In fact, this ratchet wrench rotates precisely 5 degrees with each turn. 

Also, the 72-teeth ratchet wrench has been built with an eye towards outdoing the competition, with improved characteristics as lightweight, torque rating, and durability. In other words, the wrench is especially user-friendly to auto mechanics, journeyman etc. who rely on their tools for prolonged usage under demanding conditions.

Multinational Patented
Another pride and joy is Chang Loon's 3-in-1 bolt cutter, whose serrated cutting edge is the key feature. The multinational patented design, as any experienced user can attest, is ingenious as tubular objects to be cut will no longer slip away under force.  To reinforce this bolt cutter's capacity and structural strength, the company actually heat treats the upper parts of the two arms instead of merely painting, as do most other makers for painting is the cheapest way to enhance added-value, according to Chang.

Designed to be multifunctional, the cutter can sever wires, bolts and cables, which also lightens tool boxes and belts by reducing the need to carry other cutters.

Realizing that visual appeal inevitably boosts product marketability, Chang Loon also actively designs packaging. Chang stresses that the company's R&D people periodically apply trendy styling and update themselves with market information to develop new packaging for improved visibility. Also, the company widely applies environmentally-friendly materials to design packaging, which makes the firm socially responsible as well as help retailers win consumer recognition.

The secret to Chang Loon's sustainable business lies in the continual R&D,  according to Chang. The company has reaped from its across-the-board R&D effort not only improved product quality but also packaging design, and realization of  innovations; while it is Chang's religious belief—that even an established hand tool maker may quickly decline, disappear without focusing on R&D—that keeps the firm on its successful tracks.

Supplier News

Sheh Fung owns three factories, one of which located in Mituo District, KaoHsiung primarily focuses on packaging and heading.

Sheh Fung Screws' Profitable Q3 Prompts Goal for NT$2 Billion Sales by Year-End

Sep 24, 2020

■ Huang Chih-ming Located in Kaohsiung, Taiwan, Sheh Fung Screws Co., Ltd focuses on manufacturing three categories of screws: self-drilling screws, painted screws, and wood screws, often found in wood construction, sheet metal roofs, wood footpath, and DIY home decor applications. Currently, the U.S. is the firm's primary market, making up 64% of sales, 7% for Europe, 6% for Asia, and 12% for...


Chipboard Screw, Special Wood Screw, provided by Shuenn Chang Fa

Quality Fastener Maker Shuenn Chang Fa Shows Resilience with Sales Boost

Sep 24, 2020

■ Huang Chih-ming Taiwanese quality fastener manufacturer Shuenn Chang Fa Enterprise Co., Ltd.'s (SCF) presented exceptional ability to adapt to challenging times amid the COVID-19 pandemic. Unlike other firms, SCF leveraged its production strategy with its new plant, and even saw sales performing better than expected. SCF’s newest factory expands the original 10,000-square meters factory g...


Stainless Steel Screws, provides by Ray Fu Enterprise Co., Ltd.

Ray Fu's Reliable Fastener Quality for Clients Bolsters Q4 Sales

Sep 24, 2020

■ Huang Chih-ming Ray Fu Enterprise Co., Ltd. is a Taiwanese professional exporter for various fasteners and steel wires. Along with its parent company Chen Nan Iron Wire, both firms are located in Kaohsiung City of southern Taiwan. Ray Fu manages a wire rod storage, spheroidizing annealing furnace, pickling surface equipment, wiring drawing machinery, and fastener forming machine. While the C...


Industry In-Focus

Latest PCB Industry Report NTI-100 Shows Growing Asian Reach</h2>

Latest PCB Industry Report NTI-100 Shows Growing Asian Reach

Sep 23, 2020

Global PCB NTI-100 2019 Fabricators report from the research agency heavyweight N.T.Information showed companies with over USD$1 billion revenue have increased compared to 2018. The report, annually compiled by Dr. Hayao Nakahar, showed in 2019, 122 fabricators were listed reporting revenue over USD$1 billion, an increase of four companies compared to the 2018 list. The report also found more ...

Surgical Masks: the New Battleground for Textile Industry</h2>

Surgical Masks: the New Battleground for Textile Industry

Sep 22, 2020

With most of society worldwide becoming more and more accustomed to wearing masks in the post-pandemic era, it has become a must-have accessory, attracting domestic textile firms into production. Traditional textile firms, such as Eclat Textile, Makalot, Far Eastern New Century, Everest, Roo Hsing, and QVE, have begun making masks, reports say. The COVID-19 pandemic has led to fewer consumers ...

Minth Group Chairman Jong-Hwa Ching. (UDN File Photo)

Leading Auto Parts Supplier Minth Group Eyes Investing in Taiwan Next Year

Sep 21, 2020

The world's leading auto parts and battery housing maker Minth Group's Chairman Jong-Hwa Ching revealed on Sunday that it would launch M&A investment plans into Taiwan next year, focusing on auto parts, vehicle batteries, and the semiconductor industries. Ching named investing in Taiwan as an advantage highlighted amid the trade tensions between the U.S. and China, and expressed optimism in de...

Industry Reports

Samsung's Potential Mini/Micro LED Partnership with Taiwanese Firms</h2>

Samsung's Potential Mini/Micro LED Partnership with Taiwanese Firms

Sep 28, 2020

The world's leading memory chip and smartphone maker Samsung Electronics is looking for potential display technology partnerships in Taiwan, specifically for mini/micro-LED industry applications. Local media Economic Daily News reported Samsung was partaking in a private project with LED driver IC supplier Macroblock Inc., a move signaling the Korean group's further ambition in the mini/micro-...

Strong Global Trade Rebound for Two-Consecutive Months: CPB</h2>

Strong Global Trade Rebound for Two-Consecutive Months: CPB

Sep 28, 2020

Since July, global trade volume continues to rebound, signaling economies' restarting in a bid to make up the worldwide lockdown this spring due to the pandemic. In a report released by the CPB Netherlands Bureau for Economic Policy Analysis, the CPB World Trade Monitor in July grew 4.8% compared to June, the largest increase since the bureau began compiling statistics in 2000. This is slightl...

Digitalization Essential for Business Survival: APEC Finance Ministers</h2>

Digitalization Essential for Business Survival: APEC Finance Ministers

Sep 26, 2020

The COVID-19 pandemic has accelerated the digitalization of membership economies, which has become an essential factor in a company's survival, reported in a unified statement released by finance ministers of representing APEC member countries. Convened under the chairmanship of Malaysian Minister of Finance Tengku Zafrul Tengku Abdul Aziz, APEC finance ministers assembled over a virtual confe...

Insiders' Views

Caption: Pictured from front row, third right, Changhua County Government Economic Affairs Department Director Liu Yu-ping, County Magistrate Wang Huei-mei, Secretary Chen Bo-tsun pose in front of the exhibition booth. (Photo provided by CHCIA)

Changhua County Government Shores up Biz-Matching to Global Buyers

Nov 18, 2019

■Yang Feng-Chun In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets. An ex...

Paul Master offers high-quality chassis and engines parts for passenger cars, trucks, and industrial trucks. (Photo courtesy of Paul Master)

Paul Master Builds Reputation with Auto Chassis and Engine Parts

Nov 18, 2019

Founded in 1980, Paul Master Auto Parts Co. is headquartered in Taiwan, a professional manufacturer of chassis and engines parts for passenger cars, trucks, and industrial trucks including forklifts. General Manager Terry Liang said the company has its own professional design department, which provides customized products and specifications for global buyers, including automobile steering and...


Nan Hoang Traffic Instrument Co., Ltd.</h2><p class='subtitle'>Taiwan First brakes Technology Co., Ltd. </p>

Nan Hoang Traffic Instrument Co., Ltd.

Taiwan First brakes Technology Co., Ltd.

Sep 04, 2019

Nan Hoang Traffic Instrument Co., Ltd is one of the major manufacturers of automobile friction materials in Taiwan and globally. Chairman Austin Cheng has implemented the double-arrow strategy this year - own brand of “YangPo” is adopted to focus on global channels while the “NHC brand focuses on improving market shares in global markets, such as Europe, America, Asia, Australia, and the Middle E...

Exhibition Highlights

Stable Development and Popular Fastener Show in China</h2>

Stable Development and Popular Fastener Show in China

Sep 11, 2020

Driven by market prospects, domestic and international exhibitors actively prepare International Fastener Show China in Shanghai on November 3-5, 2020. Suffering from global epidemic and quarantine nearly half year, exhibitions are hot and popular in mainland China. Thousands of visitors join and visit the exhibitions with inquiries, and are eager to know new technology. Domestic and inter...

2020 Medical Taiwan to Host In-Person and Virtual Events</h2>

2020 Medical Taiwan to Host In-Person and Virtual Events

Sep 10, 2020

2020 Medical Taiwan is slated to kick off on Oct. 15 to Oct 17 at Nangang Exhibition Hall 2. Aside from events at the show, show organizer Taiwan External Trade Development Council (TAITRA) is also hosting the “Medical Taiwan Virtual” online edition at the same time due to travel restrictions impacted by the COVID-19 pandemic. The virtual edition will present 200 exhibitors and over 700 medic...

Automechanika Shanghai 2020 reveals online tools to navigate current trends and post-pandemic opportunities</h2>

Automechanika Shanghai 2020 reveals online tools to navigate current trends and post-pandemic opportunities

Sep 01, 2020

Ms Fiona Chiew, Deputy General Manager, Messe Frankfurt (HK) Ltd, reflected that: “As the industry starts to spring back from the effects of COVID-19, we believe that highly influential platforms like Automechanika Shanghai play a crucial role rejuvenating the market. It is our mission to help players unlock their potential. Therefore, we are continuing to realign our resources by utilising new d...