cens logo

Hans Tool's Solid Brand Reputation in Global Hand Tool Market Attributable to Strict QC Standards

Maker also credited with investing considerably in 1970s to reverse poor-quality image

Jan 22, 2016 | By Steve Chuang | HANS TOOL INDUSTRIAL CO., LTD.

Hans offers a wide range of torque wrenches for car repair and maintenance and similar applications.Hans offers a wide range of torque wrenches for car repair and maintenance and similar applications.
Most successful brands come with an intriguing back story, as Steve Jobs' of Apple, Stan Shih's of Acer the Taiwanese PC brand, and Terry Guo of Taiwan-based Hon Hai group who is a self-made ITC tycoon, that generally maintains a level of interest among observers, with content that often borders on bigger-than-life to inspire and encourage upstarts and consumers alike, as well as core value that sticks to minds of end-users and buyers to build sometimes amazing loyalty. 

One such Taiwanese brand is well-established globally among buyers and end-users in the segment for hand tools. The “Hans” brand has remained a solid name of the Taiwan-based Hans Tool Industrial Co., Ltd. for several decades.

Hand tool production in Taiwan dates back to the 1960s, when the U.S. army deployed on the island after the Communist takeover of China in 1949 to help with political stability. The American GIs also heavily sourced various tools from local manufacturers for maintenance and repair of weapons and military vehicles during the Vietnam War. Since then, the industry has gradually expanded in size and quickly  grown in recent decades by exporting worldwide, with Hans Tool also setting up shop during the period. Worth mentioning is that due to the historical ties with American users, Taiwanese hand tool manufacturers mostly meet national industrial standards in North America.

But, just like most goods supplied by Taiwanese and Japanese firms worldwide pre-1980, Taiwan-made hand tools in the early days also had a notorious image among foreign users for poor quality, which was even scoffed through the 1990s and  seen in a few Hollywood movies (such as Armageddon directed by Michael Bay in 1998, in which a Russian cosmonaut  shouted, “All made in Taiwan! So I will kick for fix it,” as he tried to fix a machine in a space station. Such stereotypical image no longer applies of course to many Taiwan-made products, especially PCs, electronics, and even Boeing plane parts, that are renowned for world-class quality globally today. 

Under the scenario at that time, Hans Tool, which had just begun exploring the Middle East market as one of its primary overseas markets for only a few years since its establishment in 1973 and often heard complaints from local end-users about poor quality, became determined to do its  utmost to improve the quality of its hand tools, to not just dispel such shameful  stereotype but also make its “Hans” brand a trustworthy name for top-quality hand tools.

To achieve that lofty objective, Hans Tool spared no effort to develop every product in its line in those days with close attention to detail, religiously believing that even small improvement would result in big difference. For instance, the Taiwanese supplier invested considerable time and resources to improve its interchangeable impact adaptor to ensure the product has 20 times the structural durability of competing models, simply to reverse the stereotype of Taiwan-made hand tools among foreign buyers as  extremely cheap alternatives to pricey, high-quality models, regardless of the risk of making products that generated paper-thin profit margins.

Meanwhile, to address the problem that dust easily sticks to the inner wall of a spark plug used in cars in Middle East deserts, the firm worked out a spark plug socket with the world's thinnest inner surface of only 14mm then to have  effectively impressed local end-users, hence having gradually established sound reputation of its “Hans” brand in the market. Today, Hans-branded professional-caliber tools are sought-after by end-users in not just the Middle East, but Europe, Russia, Ukraine, the U.S., South America, Africa and Oceania, to which the Taiwanese firm's constant pursuit of excellence and top-end quality is attributable.

Explaining its brand image, M.H. Chang, foreign-relations director of Hans Tool, indicates that Hans is a very common masculine name in Germany, and the company's eponymous brand just evokes such underlying meaning to enable easy association with the German reputation for uncompromising work ethic, as well as continual pursuit of product improvement. Such brand image is in tune with Hans's ultimate aim to reach the pinnacle of quality.

Underpinned by the abovementioned motto, the brand Hans has effectively maintained its leading status among its peers in Taiwan, with its line of products entirely made in Taiwan and under strict quality control that meets Germany's DIN and other international standards, while featuring unique designs and value-added functions.

Presently, the Hans family of hand tools and related accessories includes more than 9,000 items, such as hand tools in general, wrenches and spanners in general, adjustable wrenches, bits, hex keys, saws, cutters, hammers, open-end wrenches, combination wrenches, socket wrench sets and sockets, cutting pliers, diagonal cutting pliers, universal pliers, locking pliers, screwdrivers, impact wrenches, air sockets, specialty tools for auto repairing and various tool sets and cases. Applications of these tools include maintenance and repair of cars and trucks, aircrafts, vessels, telecom equipment and cable televisions, as well as petrochemical production and resource exploration and mining equipment.

Without giving up when Taiwan-made hand tools were infamously stereotyped by global buyers and end-users, Hans has succeeded in overcoming the skepticism and distrust with its single-minded devotion to achieving the best quality, hence building solid profile for itself and helping enhance the image of Taiwan's hand tool industry in the global market.
The Hans family of air impact wrenches.The Hans family of air impact wrenches.


Supplier News

Vacuum Carbon Fiber Aero kits-super is extremely light with high hardness and high quality。

TWL-CARBON Specializes in Carbon Fiber Components of High-End Sport Cars

Nov 29, 2019

■Lo Su-hua Founded in 2001, TWL started its career as auto parts and aftermarket accessories trading company while entering the field of OEM of carbon fiber auto parts in 2012. However, with many years of manufacturing experience, TWL found a problem that has existed so long in the carbon fiber auto parts industry–the prices in the carbon fiber auto parts’ material are hugely different and...

Twlcarbon CO. LTD.


Pneumatic tools Airboss invented attracted buyers attention in exhibitions (photo courtesy Airboss)

Airboss air tools co., ltd., the shortest pneumatic tools attracted attention

Nov 19, 2019

■Lo Su-hua Concentrated on R&D, after-service and production, the Taiwan-based Airboss Air Tool Co., Ltd., a world-caliber supplier of pneumatic tools, which specialized in manufacturing compacted, light-weight, user-friendly pneumatic tools, high safety. The products are made with magnesium alloy and many specialties as lightweight, high precision, high rigidity. They are not only eco-fri...

AIRBOSS AIR TOOL CO., LTD.


Hsin Yi Chang Industry Co., Ltd showcases their quality vehicle visors, which are designated products by global big names. (photo courtesy of Hsin Yi Chang)

Global Vehicle Visor Player Hsin Yi Chang Seeks to Woo New Clients

Nov 19, 2019

■Tseng Lung-nan Equipped with a top-down supply chain, Hsin Yi Chang Industry Co., Ltd. is a company that has over 38 years of experience in vehicle visors and various precise acrylic molding. The firm markets its brand under “HIC” in Taiwan and many countries worldwide. HIC has been rolling out new vehicle visors, compatible with over 2,000 car models and types. Hsin Yi Chang General Manag...

HSIN YI CHANG INDUSTRY CO., LTD.



Industry In-Focus

CENS and EDN held a joint booth at the fair to promote Taiwan-made auto parts.

Automechanika Shanghai 2019 Consolidates Status as Asia's Top Exhibition for Automotive OE and Aftermarket

Dec 10, 2019

Automechanika Shanghai 2019 is well on its way to continue its succession of record-breaking shows. Boasting even more industry participation than ever before, the fair sees 6,590 exhibitors from 46 countries and regions around the world, a five percent increase from the previous edition. The show introduces a host of new themed zones and areas in keeping with industry trends, as well as expands ...


This is the exterior of LC Fuel Tank's new plant which are being constructed in Xiluo Township. (photo courtesy of LC Fuel Tank)

Inevitable Rise of EV Spurs Fuel Tank Maker into Classic Car Industries

LC Fuel Tank Targets EU's Classic Car Market

Sep 05, 2019

As a top professional fuel systems manufacturer in Taiwan, and a global player in the automotive aftermarket industry, the fact that car makers are investing more resources into the electric vehicle (EV) than conventional vehicles powered by engine around the world is a challenging situation that LC Fuel Tank Manufacture Co needs to deal with. There’s no fuel tank in EV, only batteries. Each y...

LC FUEL TANK MANUFACTURE CO.


Taiwan's First Hand Tools Research and Testing Center Opens in Taichung on May 31(photo taken by Sung Chien-sheng)

Taiwan's First Hand Tools Research and Testing Center Opens in Taichung

Jul 23, 2019

In response to upgrading Taiwan’s hand tools industry and localizing services to the industry chains, China Steel Corporation (CSC), Taiwan Hand Tool Manufacturers' Association (THTMA) , Metal Industries R&D Center (MIRDC), and Corporate Synergy Development Center (CSD) have jointly established the research and testing center for hand tools in Taichung Industrial Park at the opening ceremony on M...



Industry Reports

CENS and EDN held a joint booth at the fair to promote Taiwan-made auto parts.

Automechanika Shanghai 2019 Consolidates Status as Asia's Top Exhibition for Automotive OE and Aftermarket

Dec 10, 2019

Automechanika Shanghai 2019 is well on its way to continue its succession of record-breaking shows. Boasting even more industry participation than ever before, the fair sees 6,590 exhibitors from 46 countries and regions around the world, a five percent increase from the previous edition. The show introduces a host of new themed zones and areas in keeping with industry trends, as well as expands ...


The US president Donald Trump
(photo courtesy of Agence France-Presse)

S. Korea most affected by U.S.-China trade spat: report

Dec 10, 2019

South Korea may have been hit the hardest among major economies by the protracted trade dispute between the United States and China due to its high dependence on exports to the countries, a report said Tuesday.The U.S. and China are the world's largest importers of South Korean products with shipments to China accounting for more than one-quarter of South Korea's overall exports last year, accord...


Trump reimpose tariffs on imports of steel and aluminium from Brazil and Argentina </h2>

Trump reimpose tariffs on imports of steel and aluminium from Brazil and Argentina

Dec 05, 2019

Donald Trump will reimpose tariffs on imports of steel and aluminium from Brazil and Argentina after accusing the countries of a “massive devaluation” of their currencies that hurt US farmers. The move — which was announced by Mr Trump on Twitter on Monday — sharply escalates trade tensions with the two struggling Latin American economies as they build closer ties with China.The announcement ...



Insiders' Views

Caption: Pictured from front row, third right, Changhua County Government Economic Affairs Department Director Liu Yu-ping, County Magistrate Wang Huei-mei, Secretary Chen Bo-tsun pose in front of the exhibition booth. (Photo provided by CHCIA)

Changhua County Government Shores up Biz-Matching to Global Buyers

Nov 18, 2019

■Yang Feng-Chun In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets. An ex...


Paul Master offers high-quality chassis and engines parts for passenger cars, trucks, and industrial trucks. (Photo courtesy of Paul Master)

Paul Master Builds Reputation with Auto Chassis and Engine Parts

Nov 18, 2019

Founded in 1980, Paul Master Auto Parts Co. is headquartered in Taiwan, a professional manufacturer of chassis and engines parts for passenger cars, trucks, and industrial trucks including forklifts. General Manager Terry Liang said the company has its own professional design department, which provides customized products and specifications for global buyers, including automobile steering and...

PAUL MASTER AUTO PARTS CO.


Nan Hoang Traffic Instrument Co., Ltd.</h2><p class='subtitle'>Taiwan First brakes Technology Co., Ltd. </p>

Nan Hoang Traffic Instrument Co., Ltd.

Taiwan First brakes Technology Co., Ltd.

Sep 04, 2019

Nan Hoang Traffic Instrument Co., Ltd is one of the major manufacturers of automobile friction materials in Taiwan and globally. Chairman Austin Cheng has implemented the double-arrow strategy this year - own brand of “YangPo” is adopted to focus on global channels while the “NHC brand focuses on improving market shares in global markets, such as Europe, America, Asia, Australia, and the Middle E...



Exhibition Highlights

CENS and EDN held a joint booth at the fair to promote Taiwan-made auto parts.

Automechanika Shanghai 2019 Consolidates Status as Asia's Top Exhibition for Automotive OE and Aftermarket

Dec 10, 2019

Automechanika Shanghai 2019 is well on its way to continue its succession of record-breaking shows. Boasting even more industry participation than ever before, the fair sees 6,590 exhibitors from 46 countries and regions around the world, a five percent increase from the previous edition. The show introduces a host of new themed zones and areas in keeping with industry trends, as well as expands ...


Full throttle ahead as Automechanika Shanghai 2019 opens for its 15th edition </h2>

Full throttle ahead as Automechanika Shanghai 2019 opens for its 15th edition

Dec 02, 2019

As industry players approach the end of the year, Automechanika Shanghai 2019 participants look ahead at the latest products, services and technologies of the future. The show opens tomorrow until 6 December at the National Exhibition and Convention Center, (Shanghai). Being recognised as one of the most influential automotive trade fairs in the industry, it continues to act as a central hub for ...


59,000+ buyers visit twin lighting fairs and Eco Expo Asia Survey: lighting market steady; potential seen in smart products</h2>

59,000+ buyers visit twin lighting fairs and Eco Expo Asia Survey: lighting market steady; potential seen in smart products

Nov 12, 2019

Organised by the Hong Kong Trade Development Council (HKTDC), the 21st Hong Kong International Lighting Fair (Autumn Edition), the fourth Hong Kong International Outdoor and Tech Light Expo and the 14th Eco Expo Asia concluded with more than 59,000 buyers from 135 countries and regions visiting the three fairs. HKTDC Deputy Executive Director Benjamin Chau said: “Despite the recent public inc...