cens logo

A Glimpse of Taiwan's Office Furniture Parts Makers Faring Well

Quality and innovation are bread and butter for insiders

Nov 21, 2016 | By Steve Chuang

Taiwan’s parts suppliers in the furniture industry mostly depend on persistently solid market demand for office furniture.Taiwan’s parts suppliers in the furniture industry mostly depend on persistently solid market demand for office furniture.

In the OA furniture parts sector, Taiwanese makers' attention and devotion to R&D and quality have helped to sustain their businesses for the past few decades. Interviewing the following three OA chair parts makers confirm an inextricable link exists between their gung-ho attitudes toward product innovation and quality, the future and current achievements in the line.

Chern Shing Top Co., Ltd.
One supplier succeeding in carving out a niche with its adjustable lumbar support for OA chairs is Chern Shing Top Co., Ltd., founded in 1987 in Chiayi County, southern Taiwan.

Having first focused on making auto parts for 10 years, Chern Shing then diversified into making adjustable lumbar support and related accessories for OA chairs, which have been the biggest contributor to its turnover, as well as being officially recognized by the Central Trust of China, a unit under Taiwan's Central Bank in charge of government procurement.

Heidy Liu, director of overseas sales, noted that developing lumbar support for OA chair users was inspired by its experience in auto parts. Makers of car seats tend to pay considerable attention to lumbar support design. So Chern Shing redesigned the auto seat lumbar support to suit OA chair users, creating a series of manually and power adjustable models.

SGS Tested
Made of special nylon and featuring ergonomic design, the company's adjustable lumbar support firmly supports office workers' lower back, a much needed feature of OA chairs. With the nylon specially treated for durability, these lumbar supports have been tested by SGS to withstand over 100,000 bends, making them structurally stronger than competing models, according to Liu.

The newest models are the SB and CH series 2-in-1 adjustable lumbar supports. The SB series support waist and feature built-in height and arc adjustment via turning the control knobs, which come with copper threads for longer durability and easier operation.

The upgraded SB is the CH series, also featuring height and arc adjustment, which are available in two models, providing additional support for either the neck or two sides of the waist, according to Liu. Plus, the company has recently developed another model with thigh support.

Due to the specialized nature of adjustable lumbar supports, Liu states, Chern Shing hasn't felt significant shipment declines amid the recent global downturn. “Increasing orders from emerging countries, especially South Korea, prop up our business operations very well,” she says. “For OA chair makers, building functional accessories can enhance added-value in products.” With the two new series on its shelf beefing up added-value, the company proves such practice actually makes the segment relatively recession-proof.

Tung Yu O.A. Co., Ltd.
Established in 1985 in Chiayi County, Tung Yu O.A. Co., Ltd. has also built a solid reputation in the OA furniture sector with some 20 years in developing and producing chair adjustment mechanisms on the OEM and ODM basis.

Because no furniture parts makers in Taiwan could produce chair adjusting  mechanisms (the metal structure under seats that enables adjusting seat height, seatback tilt etc.) some two decades ago, Tung Yu, with the help of its foreign clients, hence was determined to be the first. Such single-mindedness has paid off: Tung Yu, after years of devotion, now leads the sector by export volume, value and domestic sales.

Tung Yu runs two production plants each in Taiwan and mainland China. Also, the company has reinvested in a stamping factory and contracts several surface treatment companies with world-caliber electroplating lines, aiming to complement its production capability and product quality. In short, no one on the island is on par with the company in integrated and flexible production in the sector.

Tung Yu's general manager Johnson Lin indicates that his company supplies a full range of adjusting mechanism for nearly all kinds of OA chairs, from the low to high end, adding that its strong R&D backbone props up the company steadily amid the global downturn.

The newly launched SN-8940A2 series chair adjustment mechanism underlines the company's R&D capability, featuring an improved tilt function which helps to provide a comfortable sit of OA chairs Besides, the mechanism also enables four-stage locking positioning, assuring convenient seat-back tilting that outperforms competing models.

However, Lin says, the company's mechanisms are a big hit with OA chair makers for their exterior design, which feature aluminum alloy housing with silver finish, geometric form and comfortable touch, which enhance the overall aesthetic integration with OA chairs. “Aside from functionality, making chair adjusting mechanisms look a harmonious part of office chairs is a growing trend in the sector,” he adds.

The global financial fallout and ensuing recession has not dampened Lin's optimism about business operations as much as other corporate managers, he says, “despite contract orders shrinking, around 2 million chair adjusting mechanisms are still in demand every month in the Asia Pacific alone.” And such enormous business opportunity, he believes, can only be fully tapped by suppliers backed with substantial production and R&D capability as well as and keen sense of product quality and design.

Chuan Hsing Chemical Industry Co., Ltd.
Proving that making minimal functional and exterior design improvements can result in significant upgrades of even seemingly mundane parts as chair armrests is Chuan Hsing Chemical Industry Co., Ltd., whose earnest dedication has helped to gain solid ground in the segment.

Since its establishment in 1974 in Taichung County, central Taiwan, Chuan Hsing has tapped its knowledge of industrial plastics, including PU (polyurethane), nylon and PP (polypropylene), to engage in R&D and production of chair armrests. The company's products are widely used as OE parts by major global brands of  mid-to-high-end OA chairs, a testament to the maker's quality and functionality.

Tony Tsai, product marketing and project manager, says his company's R&D process is based on continuous improvement on functionality, mechanical structure and exterior design. “Most new products are improved according to real-world feedback.  Although the improvements sometimes only cost a little, but can achieve major performance upgrades for users.”

Smaller but Better
Citing the newest CH630 series OA chair adjustable armrest, Tsai points out that the series has improved mechanical structure that is smaller than before, with less  vibration and allowing lateral adjustment. Also, the company optimizes the design simplicity of the mechanism to virtually eliminate production failure, hence enhancing production efficiency.

Besides, the armrest has an innovative triangular body of plastic and aluminum alloy, which helps to minimize size and yet enhance aesthetics, a feature that helps to raise added-value in the high-end segment. Featuring a universal connector, the armrest can be installed with the company's PU ergonomic pads to fit most OA chairs in the market, according to Tsai.

Trying to be green amid growing global sensitivity for ecological health, Tsai says Chuan Hsing is developing armrests by looking for recyclable materials as alternatives to PU. The maker is also working on redesigning armrests with modular parts for easy disassembly and reuse,” he says. Such efforts are signs that Chuan Hsing, undaunted by the sagging world economy, is determined to hold its ground.


Industry In-Focus

Latest PCB Industry Report NTI-100 Shows Growing Asian Reach</h2>

Latest PCB Industry Report NTI-100 Shows Growing Asian Reach

Sep 23, 2020

Global PCB NTI-100 2019 Fabricators report from the research agency heavyweight N.T.Information showed companies with over USD$1 billion revenue have increased compared to 2018. The report, annually compiled by Dr. Hayao Nakahar, showed in 2019, 122 fabricators were listed reporting revenue over USD$1 billion, an increase of four companies compared to the 2018 list. The report also found more ...


Surgical Masks: the New Battleground for Textile Industry</h2>

Surgical Masks: the New Battleground for Textile Industry

Sep 22, 2020

With most of society worldwide becoming more and more accustomed to wearing masks in the post-pandemic era, it has become a must-have accessory, attracting domestic textile firms into production. Traditional textile firms, such as Eclat Textile, Makalot, Far Eastern New Century, Everest, Roo Hsing, and QVE, have begun making masks, reports say. The COVID-19 pandemic has led to fewer consumers ...


Minth Group Chairman Jong-Hwa Ching. (UDN File Photo)

Leading Auto Parts Supplier Minth Group Eyes Investing in Taiwan Next Year

Sep 21, 2020

The world's leading auto parts and battery housing maker Minth Group's Chairman Jong-Hwa Ching revealed on Sunday that it would launch M&A investment plans into Taiwan next year, focusing on auto parts, vehicle batteries, and the semiconductor industries. Ching named investing in Taiwan as an advantage highlighted amid the trade tensions between the U.S. and China, and expressed optimism in de...



Industry Reports

Samsung's Potential Mini/Micro LED Partnership with Taiwanese Firms</h2>

Samsung's Potential Mini/Micro LED Partnership with Taiwanese Firms

Sep 28, 2020

The world's leading memory chip and smartphone maker Samsung Electronics is looking for potential display technology partnerships in Taiwan, specifically for mini/micro-LED industry applications. Local media Economic Daily News reported Samsung was partaking in a private project with LED driver IC supplier Macroblock Inc., a move signaling the Korean group's further ambition in the mini/micro-...


Strong Global Trade Rebound for Two-Consecutive Months: CPB</h2>

Strong Global Trade Rebound for Two-Consecutive Months: CPB

Sep 28, 2020

Since July, global trade volume continues to rebound, signaling economies' restarting in a bid to make up the worldwide lockdown this spring due to the pandemic. In a report released by the CPB Netherlands Bureau for Economic Policy Analysis, the CPB World Trade Monitor in July grew 4.8% compared to June, the largest increase since the bureau began compiling statistics in 2000. This is slightl...


Digitalization Essential for Business Survival: APEC Finance Ministers</h2>

Digitalization Essential for Business Survival: APEC Finance Ministers

Sep 26, 2020

The COVID-19 pandemic has accelerated the digitalization of membership economies, which has become an essential factor in a company's survival, reported in a unified statement released by finance ministers of representing APEC member countries. Convened under the chairmanship of Malaysian Minister of Finance Tengku Zafrul Tengku Abdul Aziz, APEC finance ministers assembled over a virtual confe...



Supplier News

Sheh Fung owns three factories, one of which located in Mituo District, KaoHsiung primarily focuses on packaging and heading.

Sheh Fung Screws' Profitable Q3 Prompts Goal for NT$2 Billion Sales by Year-End

Sep 24, 2020

■ Huang Chih-ming Located in Kaohsiung, Taiwan, Sheh Fung Screws Co., Ltd focuses on manufacturing three categories of screws: self-drilling screws, painted screws, and wood screws, often found in wood construction, sheet metal roofs, wood footpath, and DIY home decor applications. Currently, the U.S. is the firm's primary market, making up 64% of sales, 7% for Europe, 6% for Asia, and 12% for...

SHEH FUNG SCREWS CO., LTD.


Chipboard Screw, Special Wood Screw, provided by Shuenn Chang Fa

Quality Fastener Maker Shuenn Chang Fa Shows Resilience with Sales Boost

Sep 24, 2020

■ Huang Chih-ming Taiwanese quality fastener manufacturer Shuenn Chang Fa Enterprise Co., Ltd.'s (SCF) presented exceptional ability to adapt to challenging times amid the COVID-19 pandemic. Unlike other firms, SCF leveraged its production strategy with its new plant, and even saw sales performing better than expected. SCF’s newest factory expands the original 10,000-square meters factory g...

SHUENN CHANG FA ENTERPRISE CO., LTD.


Stainless Steel Screws, provides by Ray Fu Enterprise Co., Ltd.

Ray Fu's Reliable Fastener Quality for Clients Bolsters Q4 Sales

Sep 24, 2020

■ Huang Chih-ming Ray Fu Enterprise Co., Ltd. is a Taiwanese professional exporter for various fasteners and steel wires. Along with its parent company Chen Nan Iron Wire, both firms are located in Kaohsiung City of southern Taiwan. Ray Fu manages a wire rod storage, spheroidizing annealing furnace, pickling surface equipment, wiring drawing machinery, and fastener forming machine. While the C...

RAY FU ENTERPRISE CO., LTD.



Insiders' Views

Caption: Pictured from front row, third right, Changhua County Government Economic Affairs Department Director Liu Yu-ping, County Magistrate Wang Huei-mei, Secretary Chen Bo-tsun pose in front of the exhibition booth. (Photo provided by CHCIA)

Changhua County Government Shores up Biz-Matching to Global Buyers

Nov 18, 2019

■Yang Feng-Chun In a bid to assist manufacturers in Changhua County to expand their market reach overseas against severe competition in the globalized market, Changhua County Government has been an active player in pushing for a makeover and innovation of its local small and medium-sized enterprises. This is done in hopes of establishing stronger connection with international markets. An ex...


Paul Master offers high-quality chassis and engines parts for passenger cars, trucks, and industrial trucks. (Photo courtesy of Paul Master)

Paul Master Builds Reputation with Auto Chassis and Engine Parts

Nov 18, 2019

Founded in 1980, Paul Master Auto Parts Co. is headquartered in Taiwan, a professional manufacturer of chassis and engines parts for passenger cars, trucks, and industrial trucks including forklifts. General Manager Terry Liang said the company has its own professional design department, which provides customized products and specifications for global buyers, including automobile steering and...

PAUL MASTER AUTO PARTS CO.


Nan Hoang Traffic Instrument Co., Ltd.</h2><p class='subtitle'>Taiwan First brakes Technology Co., Ltd. </p>

Nan Hoang Traffic Instrument Co., Ltd.

Taiwan First brakes Technology Co., Ltd.

Sep 04, 2019

Nan Hoang Traffic Instrument Co., Ltd is one of the major manufacturers of automobile friction materials in Taiwan and globally. Chairman Austin Cheng has implemented the double-arrow strategy this year - own brand of “YangPo” is adopted to focus on global channels while the “NHC brand focuses on improving market shares in global markets, such as Europe, America, Asia, Australia, and the Middle E...



Exhibition Highlights

Stable Development and Popular Fastener Show in China</h2>

Stable Development and Popular Fastener Show in China

Sep 11, 2020

Driven by market prospects, domestic and international exhibitors actively prepare International Fastener Show China in Shanghai on November 3-5, 2020. Suffering from global epidemic and quarantine nearly half year, exhibitions are hot and popular in mainland China. Thousands of visitors join and visit the exhibitions with inquiries, and are eager to know new technology. Domestic and inter...


2020 Medical Taiwan to Host In-Person and Virtual Events</h2>

2020 Medical Taiwan to Host In-Person and Virtual Events

Sep 10, 2020

2020 Medical Taiwan is slated to kick off on Oct. 15 to Oct 17 at Nangang Exhibition Hall 2. Aside from events at the show, show organizer Taiwan External Trade Development Council (TAITRA) is also hosting the “Medical Taiwan Virtual” online edition at the same time due to travel restrictions impacted by the COVID-19 pandemic. The virtual edition will present 200 exhibitors and over 700 medic...


Automechanika Shanghai 2020 reveals online tools to navigate current trends and post-pandemic opportunities</h2>

Automechanika Shanghai 2020 reveals online tools to navigate current trends and post-pandemic opportunities

Sep 01, 2020

Ms Fiona Chiew, Deputy General Manager, Messe Frankfurt (HK) Ltd, reflected that: “As the industry starts to spring back from the effects of COVID-19, we believe that highly influential platforms like Automechanika Shanghai play a crucial role rejuvenating the market. It is our mission to help players unlock their potential. Therefore, we are continuing to realign our resources by utilising new d...