cens logo

A Glimpse of Taiwan's Office Furniture Parts Makers Faring Well

Quality and innovation are bread and butter for insiders

Nov 21, 2016 | By CENS

news-photoTaiwan’s parts suppliers in the furniture industry mostly depend on persistently solid market demand for office furniture.

In the OA furniture parts sector, Taiwanese makers' attention and devotion to R&D and quality have helped to sustain their businesses for the past few decades. Interviewing the following three OA chair parts makers confirm an inextricable link exists between their gung-ho attitudes toward product innovation and quality, the future and current achievements in the line.

Chern Shing Top Co., Ltd.
One supplier succeeding in carving out a niche with its adjustable lumbar support for OA chairs is Chern Shing Top Co., Ltd., founded in 1987 in Chiayi County, southern Taiwan.

Having first focused on making auto parts for 10 years, Chern Shing then diversified into making adjustable lumbar support and related accessories for OA chairs, which have been the biggest contributor to its turnover, as well as being officially recognized by the Central Trust of China, a unit under Taiwan's Central Bank in charge of government procurement.

Heidy Liu, director of overseas sales, noted that developing lumbar support for OA chair users was inspired by its experience in auto parts. Makers of car seats tend to pay considerable attention to lumbar support design. So Chern Shing redesigned the auto seat lumbar support to suit OA chair users, creating a series of manually and power adjustable models.

SGS Tested
Made of special nylon and featuring ergonomic design, the company's adjustable lumbar support firmly supports office workers' lower back, a much needed feature of OA chairs. With the nylon specially treated for durability, these lumbar supports have been tested by SGS to withstand over 100,000 bends, making them structurally stronger than competing models, according to Liu.

The newest models are the SB and CH series 2-in-1 adjustable lumbar supports. The SB series support waist and feature built-in height and arc adjustment via turning the control knobs, which come with copper threads for longer durability and easier operation.

The upgraded SB is the CH series, also featuring height and arc adjustment, which are available in two models, providing additional support for either the neck or two sides of the waist, according to Liu. Plus, the company has recently developed another model with thigh support.

Due to the specialized nature of adjustable lumbar supports, Liu states, Chern Shing hasn't felt significant shipment declines amid the recent global downturn. “Increasing orders from emerging countries, especially South Korea, prop up our business operations very well,” she says. “For OA chair makers, building functional accessories can enhance added-value in products.” With the two new series on its shelf beefing up added-value, the company proves such practice actually makes the segment relatively recession-proof.

Tung Yu O.A. Co., Ltd.
Established in 1985 in Chiayi County, Tung Yu O.A. Co., Ltd. has also built a solid reputation in the OA furniture sector with some 20 years in developing and producing chair adjustment mechanisms on the OEM and ODM basis.

Because no furniture parts makers in Taiwan could produce chair adjusting  mechanisms (the metal structure under seats that enables adjusting seat height, seatback tilt etc.) some two decades ago, Tung Yu, with the help of its foreign clients, hence was determined to be the first. Such single-mindedness has paid off: Tung Yu, after years of devotion, now leads the sector by export volume, value and domestic sales.

Tung Yu runs two production plants each in Taiwan and mainland China. Also, the company has reinvested in a stamping factory and contracts several surface treatment companies with world-caliber electroplating lines, aiming to complement its production capability and product quality. In short, no one on the island is on par with the company in integrated and flexible production in the sector.

Tung Yu's general manager Johnson Lin indicates that his company supplies a full range of adjusting mechanism for nearly all kinds of OA chairs, from the low to high end, adding that its strong R&D backbone props up the company steadily amid the global downturn.

The newly launched SN-8940A2 series chair adjustment mechanism underlines the company's R&D capability, featuring an improved tilt function which helps to provide a comfortable sit of OA chairs Besides, the mechanism also enables four-stage locking positioning, assuring convenient seat-back tilting that outperforms competing models.

However, Lin says, the company's mechanisms are a big hit with OA chair makers for their exterior design, which feature aluminum alloy housing with silver finish, geometric form and comfortable touch, which enhance the overall aesthetic integration with OA chairs. “Aside from functionality, making chair adjusting mechanisms look a harmonious part of office chairs is a growing trend in the sector,” he adds.

The global financial fallout and ensuing recession has not dampened Lin's optimism about business operations as much as other corporate managers, he says, “despite contract orders shrinking, around 2 million chair adjusting mechanisms are still in demand every month in the Asia Pacific alone.” And such enormous business opportunity, he believes, can only be fully tapped by suppliers backed with substantial production and R&D capability as well as and keen sense of product quality and design.

Chuan Hsing Chemical Industry Co., Ltd.
Proving that making minimal functional and exterior design improvements can result in significant upgrades of even seemingly mundane parts as chair armrests is Chuan Hsing Chemical Industry Co., Ltd., whose earnest dedication has helped to gain solid ground in the segment.

Since its establishment in 1974 in Taichung County, central Taiwan, Chuan Hsing has tapped its knowledge of industrial plastics, including PU (polyurethane), nylon and PP (polypropylene), to engage in R&D and production of chair armrests. The company's products are widely used as OE parts by major global brands of  mid-to-high-end OA chairs, a testament to the maker's quality and functionality.

Tony Tsai, product marketing and project manager, says his company's R&D process is based on continuous improvement on functionality, mechanical structure and exterior design. “Most new products are improved according to real-world feedback.  Although the improvements sometimes only cost a little, but can achieve major performance upgrades for users.”

Smaller but Better
Citing the newest CH630 series OA chair adjustable armrest, Tsai points out that the series has improved mechanical structure that is smaller than before, with less  vibration and allowing lateral adjustment. Also, the company optimizes the design simplicity of the mechanism to virtually eliminate production failure, hence enhancing production efficiency.

Besides, the armrest has an innovative triangular body of plastic and aluminum alloy, which helps to minimize size and yet enhance aesthetics, a feature that helps to raise added-value in the high-end segment. Featuring a universal connector, the armrest can be installed with the company's PU ergonomic pads to fit most OA chairs in the market, according to Tsai.

Trying to be green amid growing global sensitivity for ecological health, Tsai says Chuan Hsing is developing armrests by looking for recyclable materials as alternatives to PU. The maker is also working on redesigning armrests with modular parts for easy disassembly and reuse,” he says. Such efforts are signs that Chuan Hsing, undaunted by the sagging world economy, is determined to hold its ground.


Industry In-Focus

Latest Chinese-U.S. Trade Talks Mark Chance of Higher-Level Meetings and Ease Market Tensions</h2>

Latest Chinese-U.S. Trade Talks Mark Chance of Higher-Level Meetings and Ease Market Tensions

Jan 14, 2019

The world waited with bated breath as Chinese and U.S. representatives met during this week to deliberate over whether the trade war would finally come to a reasonable conclusion. Throughout the entirety of the trade war early last year, from escalation to the tentative 90-day truce borne from the G20 Summit in Argentina between President Xi Jinping and U.S. counterpart President Donald Trump...


Taiwan Firms Kicks off 2019 at ArabPlast </h2>

Taiwan Firms Kicks off 2019 at ArabPlast

Jan 10, 2019

The biannual ArabPlast 2019 is marked as the most indicative benchmark as the largest trade expo for plastics, petrochemicals and rubber industry in the MENA region. The show kicked off on Jan. 5, attracting 336 exhibitors from 27 countries. Taiwanese exhibitors also attended, led by Taiwan Association of Machinery Industry in a 34-member strong delegation, a size just shy of China and India. ...


ARTC Teams Up With 18 Companies to Form Self-Driving Vehicle Union</h2>

ARTC Teams Up With 18 Companies to Form Self-Driving Vehicle Union

Dec 28, 2018

November 20 marks a huge milestone in Taiwan’s self-driving industry. The Automotive Research & Testing Center (ARTC) joined hands with 18 brands, including Acer ITS Inc., Global UniTek, Shin Wei Automotive Industrial and others of Taiwan’s top-to-bottom industrial chain to form the Autonomous Vehicle Industry Alliance. Their overall aim is to shore up support for a new, innovative operation m...



Industry Reports

Latest Chinese-U.S. Trade Talks Mark Chance of Higher-Level Meetings and Ease Market Tensions</h2>

Latest Chinese-U.S. Trade Talks Mark Chance of Higher-Level Meetings and Ease Market Tensions

Jan 14, 2019

The world waited with bated breath as Chinese and U.S. representatives met during this week to deliberate over whether the trade war would finally come to a reasonable conclusion. Throughout the entirety of the trade war early last year, from escalation to the tentative 90-day truce borne from the G20 Summit in Argentina between President Xi Jinping and U.S. counterpart President Donald Trump...


ARTC Teams Up With 18 Companies to Form Self-Driving Vehicle Union</h2>

ARTC Teams Up With 18 Companies to Form Self-Driving Vehicle Union

Dec 28, 2018

November 20 marks a huge milestone in Taiwan’s self-driving industry. The Automotive Research & Testing Center (ARTC) joined hands with 18 brands, including Acer ITS Inc., Global UniTek, Shin Wei Automotive Industrial and others of Taiwan’s top-to-bottom industrial chain to form the Autonomous Vehicle Industry Alliance. Their overall aim is to shore up support for a new, innovative operation m...


An Alliance Between Ford and VW Could be Announced as Early as Next Year</h2>

An Alliance Between Ford and VW Could be Announced as Early as Next Year

Dec 11, 2018

There is news of a far-reaching alliance between Ford Motor and Volkswagen, according to those familiar to the matter, reported CNBC. The two world’s largest automakers plan to announce the alliance next January, a partnership that would encompass sharing assembly plants in the U.S. to avoid new the wave of tariffs, joint marketing and distribution as well as product development, possibly on t...



Supplier News

Antrc Industrial Corp. offers bumpers, parts, decoration strips, skid plates, radiator, radiator grill, headlights and rear lights and will be exhibiting at Automechanika Shanghai to tap into the Asian markets. (photo courtesy of Antrc Industrial Corp.)

Antrc Industrial Corp. Aims for High-End Auto Parts Industry for Asian Markets

Dec 05, 2018

Antrc Industrial Corp. focuses on manufacturing plastic parts, metal parts and other automotive parts in the aftermarket industry. The firm can roll out parts and products that match with customers’ needs and the industry pulse in this changing and competitive market. Having deep roots in the AM industry, Antrc can deliver with its complete supply chain, from designing, molding making and finally...

ANTRC INDUSTRIAL CORP.


NHC and YangPo products satisfy demands for different automobiles. (photographed by Tseng Lung-nan)

Brake Maker Nan Hoang Rides on Biz Upswing to Offer More Clients the Best

Dec 04, 2018

For more than five decades, Nan Hoang Traffic Instrument Co., Ltd (NHC) has been one of the major manufacturers of specialty vehicle friction materials in Taiwan and around the world. Chairman Austin Cheng has been carrying out their “double-arrow developing plan” for this year. In one aspect, through its private label YangPo, NHC aims to adopt a more effective marketing strategy for selling own-...

NAN HOANG TRAFFIC INSTRUMENT CO., LTD.


Intime offers high-quality performance brake calipers. (photo courtesy of Intime)

Intime's Products Sought-after by Professionals Worldwide

Dec 04, 2018

Founded in 2013, Intime Auto Parts Co., Ltd., specializes in making performance brake calipers and performance shock absorber systems. Intime takes pride of its “n&b performance” series. The firm's n&b ceramic brake pads, which are made of low metallic NAO material, is capable of functioning without damaging the brake discs. Also notable is that the brake dust can be removed easily from the al...

INTIME AUTO PARTS CO., LTD.



Insiders' Views

Megvii Technology Founder and CEO Tang Wenbin

Part 1 Megvii Technology Founder Interview: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan

Sep 07, 2018

Using facial recognition to remove security checks and recognizing criminals sounds like technological applications out of a movie, though much of it is already implemented in everyday life. Having been founded for only seven years, Megvii Technology Limited, or more commonly known for its facial recognition and AI application Face++, owns critical technology by combining both, and now, recently ...

FOXCONN TECHNOLOGY


Megvii Technology Founder Interview Part 2: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan</h2>

Megvii Technology Founder Interview Part 2: Face++ AI Facial Recognition sets eye on Asia, starting with Taiwan

Sep 07, 2018

Tang Wenbin, founder and CEO of Megvii Technology, will be visiting Taiwan next week, but accepted an overseas interview with Economic Daily News on Sept. 6. This is the second installment of the interview. Aiming for a complete application; forming a city’s “brain” Q: What are the goals and strategy for the next phase? A: When the company first started off, we had to find a way to impl...

FOXCONN TECHNOLOGY


MPN's Editor-at-large Provides Holistic, In-depth Insights into U.S. Market for Powersports</h2><p class='subtitle'>Industry veteran suggests Taiwanese suppliers establish market presence as priority</p>

MPN's Editor-at-large Provides Holistic, In-depth Insights into U.S. Market for Powersports

Industry veteran suggests Taiwanese suppliers establish market presence as priority

May 24, 2018

One of the concurrent events held during the 13th Taiwan International Motorcycle Industry Show (Motorcycle Taiwan 2018), the seminar titled “Turning New U.S. Powersports Business Opportunities” was rounded off with overwhelming acclaim from the audience as a resounding success, mostly thanks to the excellent quality of the lecturers invited, all of whom are seasoned veterans and experts at high ...



Exhibition Highlights

Taiwan Firms Kicks off 2019 at ArabPlast </h2>

Taiwan Firms Kicks off 2019 at ArabPlast

Jan 10, 2019

The biannual ArabPlast 2019 is marked as the most indicative benchmark as the largest trade expo for plastics, petrochemicals and rubber industry in the MENA region. The show kicked off on Jan. 5, attracting 336 exhibitors from 27 countries. Taiwanese exhibitors also attended, led by Taiwan Association of Machinery Industry in a 34-member strong delegation, a size just shy of China and India. ...


2018 AAPEX Post-Show Report</h2>

2018 AAPEX Post-Show Report

Dec 24, 2018

The 2018 edition of Automotive Aftermarket Products Expo (AAPEX) kicked off from Oct. 30 to Nov. 1 at Sands Expo Center; a total of 6,269 exhibitors came from 43 countries/regions, a 4% growth compared to last year’s figures, using up over 5,000 booths. Organizers estimate that over 162,000 professional buyers from approximately 135 countries visited the largest show of its kind in the North Amer...


Source: show organizer

The 19th Fastener Trade Show Suzhou - China's leading one-stop purchasing platform for fasteners, machinery and supporting products

Dec 05, 2018

As a large international fastener specialized exhibition, the 19th Fastener Trade Show Suzhou will connect the upstream and downstream of fastener manufacturing industry. Focusing on end users and building a global fastener trade platform are the highlights of the show. The 17th Fastener Trade Show Suzhou, successfully held during 26-28 October 2017, was highly praised by exhibitors and visito...