FURNITURE CHINA 2020 To Offer Digital Sourcing Under The New Normality

With the year 2020 announces its entrance, new revolution overwhelmed the mode that most businesses used to be run upon, physical activities are being transformed into virtual ones, under this new trend, the exhibition industry is showing its resilience towards adversity to fit in this new normality. Travel bans and flights suspensions caused by the pandemic have imposed huge obstacle in foreign trading, thus Digital Trade Show is presented as a new strategy to help exporters and overseas buyers out in this difficult situation, a platform for both parties to communicate online.

Digital Trade Show, shortened as DTS. Empowered by the online B2B platform JJGLE.COM, DTS is an enhancement to JJGLE.COM with newly introduced features, meanwhile an extension for offline trade shows Furniture China and Maison Shanghai as well. DTS is planned to be going on for three months from 8 August to 8 November 2020, within which there will be an overlap with offline shows, this is carefully designed to create a sense of connectivity between online and offline shows. By the time DTS ends, most of the exhibitors will still be reachable online at JJGLE.COM which works 24/7 all year round, thereby everyone stays connected utmost.

Below, we outlined some features one could experience at Digital Trade Show (shortened as DTS below).

- Virtual Showroom

Exhibitors and their products are digitalized into pictures and videos to be showcased in their well decorated showrooms at DTS, welcoming everyone to go through them. Exhibitors are sorted by popularity on Exhibitors showroom page, alternatively filters are available there to navigate. New deal gets started when online RFQ was sent.

- Online Video Meeting

1v1 video meeting provides real-time and face-to-face communication online at selected date & time, whether it's for existing partnership maintenance or promising deal follow-up. Exhibitor Live Stream came as another way of shortening the distance, infusing more human feelings in this virtual place.

- New Networking Opportunities

There is always something new out there, that's why trade shows matter. DTS covers highlights and activities at physical shows, concerned people in the industry are welcomed to engage in interaction with one another, new network building opportunities are yet to be unveiled.

DTS represents trade shows' resilience in reacting to uncertainty, some are most probably contemplating on what actions to take, so that the impacts of the COVID-19 aftermath will be reduced, meanwhile boost businesses in the new normality. DTS could be one of the useful tools to stimulate foreign trading, as mentioned above, it's a supplementary for offline trade shows at unusual times, rather than a substitute, for this is a new era where both go forward shoulder to shoulder.