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Dealer Expo - Dealernews International Powersports Dealer Expo

Show Date: 2014/12/05~2014/12/07
Show Place: McCormick Place
2301 S Lake Shore Dr., Chicago, IL, USA
CENS Booth: 961
 Official Website


With a history 49 Years Strong, Dealer Expo is North America’s largest, longest-running tradeshow only event dedicated to the powersports dealer community. Starting this December in Chicago (December 5-7), Dealer Expo will launch a new course.

More than just a new venue, a new city or a new date, it’s a dramatic must be at event. Dedicated to the discovery of new products, access to powerful business strategies and connecting you with your most powerful buyers, the all-new Dealer Expo promises to deliver far greater value than ever before!

- - DE (49th year!) is the only powersports TRADE SHOW in the US.

- - DE attracts 10 times the number of qualified powersports buyers that any other powersports event in the US. DE has 3 times as many exhibitors as any other powersports show in the US: 900+ exhibitors!

- - DE attracts a truly national and international buying audience (dealers and distributors, importers and retailers). The US States with the highest concentration of retail buyers are in those states closest to Chicago: Indiana, Michigan, Minnesota, Illinois, Ohio, Pennsylvania, New York. These make up 7 of the Top 10 markets in the US. 53% of all dealers in the US are within a 500 mile radius of Chicago.

- - 81% of retail buyers to DE have purchasing authority, the rest recommend or specify.

- - Based on buyer’s surveys, December is the best month for buying: the major selling cycle is March-October when retailers and dealers are the busiest and don’t want to leave their shops.

- - December is well after the big European events - -Intermot and EICMA. AIME is a short 10 days after Intermot and 15 days before EICMA; DE is 2 months earlier that Intermot and 1 month after EICMA.

- - Parts/Accessories and Apparel/Gear are top buying categories followed by service and maintenance.

Looking forward to seeing you at Dealer Expo 2014, Chicago, December 5-7!!