ITRI Leads Tainan Enterprises to AB SHOW, Promoting Taiwan’s Premium Products and Services

The Tainan City Government has commissioned the Industrial Technology Research Institute (ITRI) to implement the 2025 Global Trade Expansion Project. From November 06–07, ITRI will lead eight outstanding local enterprises to showcase at the American Athletic Business Show (AB SHOW 2025) at the San Diego Convention Center(SDCC), Booth 1827 in San Diego City.

Adopting a “Exhibition + Business Matchmaking + Industrial Visits” three-in-one strategy, the initiative highlights Tainan’s innovation and builds direct connections with global buyers. USA, biggest market of fitness and sports products, has rapidly rising demand for athletic business, making this exhibition a prime platform for collaboration.

The participating companies cover fitness, recreation, sports products and equipment, and nutrition and energy supplements, reflecting strengths in circular economy and ESG practices. ITRI emphasized that AB SHOW serves as both a gateway for Tainan industries to expand internationally and an ideal opportunity for global buyers to connect with trusted Taiwanese partners and explore new business opportunities.

Visit Booth 1827, SDCC, San Diego City, Nov. 06–07.